The Pros and Cons of Revamping Your Website

The internet and other new technology has had a

significant negative impact on the viability of

traditional advertising methods

such as

direct mail, newspaper ads, yellow pages, telemarketing, email marketing, and even TV

and radio advertising.

Due to the internet with its vast quantity of information, and the

fairly recent advent and widespread availability of smart

phones,

a large segment of the market no longer obtains their information

from the advertising methods mentioned awhile ago.

What do these changes mean

for small business?

This means that the business website is just as important as the

physical storefront and its location.

The appearance and content are the virtual equivalent of the

physical storefront.

No traffic means no sales.

The location of a site in the search results is the equivalent of the physical location of the store or

business.

Every business owner knows that if they are hard to find or difficult

to get to, this will mean fewer customers.

Now that we understand the importance of using the internet

and having a website for marketing purposes,

let’s look at the pros and cons of redesigning your website.

Here are some not-so-good reasons (the cons) –

because it hasn’t been redesigned in a while

in order to incorporate the new company look into the website

to please the whims of the creative department

because the boss said to do it

Better reasons (the pros) would be:

because the redesign will attract more prospects

because it will convert more leads into clients

to help build the company brand.

Something to Keep in Mind

Remember that you need to separate out the valid reasoning from the emotional justifications, even if a foot or two gets stepped

on.

Know the few things you should be doing to use your website

design as a marketing tool from an

Online Marketing Consultant

For more information or to get help with designing a website for

your business, visit

Internet Marketing Service Phoenix

www.elisepitterle.com