By Greg Langer

In a study called “The Impact of Color in

Marketing” research showed over 90% of

impulse purchases were based on color alone.

It’s also a major factor in branding, and brand identity.

Studies show our brains prefer to instantly recognize brands from their colour and the emotion they feel when they see it.

A study titled “ Exciting Red and Competent Blue” also confirms that purchasing habits are decided on due to their effect on how a brand is perceived.