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Asia’s Private Equity News Source avcj.com November 06 2012 Volume 25 Number 42 Competing for funds Page 11 L Capital’s Asia plans Page 21 Take-privates in vogue Page 37 CONFERENCE SPECIAL ISSUE AVCJ PRIVATE EQUITY AND VENTURE CAPITAL FORUM HONG KONG 2012 The public face of private equity Should Asian GPs be holding themselves to a higher standard? Page 23
Transcript
Page 1: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

Asia’s Private Equity News Source avcj.com November 06 2012 Volume 25 Number 42

Competing for funds Page 11 L Capital’s Asia plans Page 21 Take-privates in vogue Page 37

conference special issue aVcJ priVate equity and Venture capital forum Hong Kong 2012

The public face of private equityShould Asian GPs be holding themselves to a higher standard? Page 23

Page 2: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private
Page 3: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

Number 42 | Volume 25 | November 06 2012 | avcj.com 3

Contents

editor’s Viewpoint 05 Asianprivateequity-theshowthatnever

stops

news 06 AXA,Carlyle,CHAMPPE,CIC,CyberAgent,

Fidelity,Olympus,Providence,Sequoia

Fundraising the big picture11 Globalandlocalplayersaretryingtoraise

fundsinachallengingmarket.Notallwillsucceedbesuccessful

asia’s emerging Lps13 InordertowinLPcommitmentsfromAsian

sovereignwealthfunds,GPsmustfindoutwhatmakestheseinstitutionstick

the Volcker impact17 Regulatoryreformhaschangedtheprivate

equityLPbase.Newstrategiesarerequired

pe & pr: all about the brand23 Privateequitygloballyisunderheightened

scrutiny.AreAsianGPspayingenoughattentiontotheirpublicimage?

pe’s public profile26 Howentrepreneurs,government,media

andthepublicviewtheassetclassinAsia

sustainability matters33 PEfirmsareuppingtheircommitmentto

environmentalandsocialgovernance

inVestment37 Take-privatedealsarecreatingheadlines

acrosstheregion,butabiddoesn’tnecessarilyresultinadeal

41 Infographic:Chinatake-privates

gp interViews21 RaviThakran,managingpartneratLCapital,

onwhatmakeshisfirmdifferent

31 JohnLewis,CIOatUnitasCapital,onwhyreputationisimportanttoGPs

42 MartinMok,partneratEQTPartnersAsia,onwhatslowinggrowthinChinameansforPE

Page 4: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

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Page 5: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

Number 42 | Volume 25 | November 06 2012 | avcj.com 5

editor’s [email protected]

it is but a few days before tHe 2012AVCJPrivateEquity&VentureForum–indeedyoumayfindyourselfreadingthisattheeventitself.Iampleasedtonotethatdespitethebeatingprivateequityhastakenincertainmarkets,ourconferenceisproceedingverywellanditispoisedtobeanothergreateventwiththevenueatfullcapacity.

Moreimportantly,fortheGPsintheroom,thenumberofLPsinattendancehasnotonlyincreasedbuthasalsodiversifiedconsiderablytoincludemorefamilyofficesandinvestorsfromoverseas.Thisisanothersignthatinstitutionsareincreasinglymoreinterestedinprivateequityasaninvestmentstrategythatcandeliveralphaintheirportfolios.

Sinceitslaunch,thewwForumhasalwaysbeenabellwetherfortheAsianprivateequityindustry,offeringsnapshotsofthepastandglimpsesofthefuture.Thisyear’seventwillbenoexceptionasourhighlevelspeakersexploreanumberofthekeyissueschosenbecauseoftheirrelevancetothemajorityofdelegates.

OnetopicIexpecttohearmuchabout–fromthepanelsandfromthefloorduringthequestionandanswersessionsthatfollow–istheroleofAsiaintheglobalportfolio.ManyinstitutionalinvestorsfromNorthAmericaandEuropearestillunderweightonemerging

marketsandwanttoboosttheirexposuretoGPsinthispartoftheworld.Butwhatisthebestwaytodoit–fund-of-funds,gatekeepers,regionalbuyoutvehiclesorcountry-specificfunds?ItalldependsonindividualLP’scomfortandexperiencewiththemanagersinAsia.

Letmestresshereandnowthatthefeedbackfromeventschanneledtomycolleaguesandmyselfisoneofthemostsignificantfactorsinshapingthefollowingyear’sconferenceagenda.Wewanttheaudienceandindustrytohaveasayinthecontent,soifyouhaveanythoughtsonthis,pleasesharethem.

OnequestionwegetaskedalotiswhatisthedifferencebetweentheAVCJForumandotherevents?Forstarters,AVCJhasbeenaroundfor25yearsandoneofthemainreasonsforthisisourwillingnesstoengagewiththeindustryandcreateabetterproduct,yearafteryear.Wethankyouforyourcontinuedparticipation.

Allen LeePublisherAsianVentureCapitalJournal

Asian PE – the show that never stops

Managing Editor Tim Burroughs (852) 3411 4909

Senior Editor Brian McLeod (1) 604 215 1416

Staff Writer Alvina Yuen (852) 3411 4907

Andrew Woodman (852) 3411 4852

Creative Director Dicky Tang Designers

Catherine Chau, Edith Leung, Mansfield Hor, Tony Chow

Senior Research Manager Helen Lee

Research Manager Alfred Lam

Research Associates Kaho Mak, Jason Chong

Circulation Manager Sally Yip

Circulation Administrator Prudence Lau

Senior Manager, Delegate Sales Anil Nathani

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Marketing Manager Rebecca Yuen

Director, Business Development Darryl Mag

Manager, Business Development Samuel Lau

Sales Coordinator Debbie Koo

Conference Managers Jonathon Cohen, Zachary Reff, Sarah Doyle

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Publisher & General Manager Allen Lee

Managing Director Jonathon Whiteley

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The Publisher reserves all rights herein. Reproduction in whole or in part is permitted only with the written consent of

AVCJ Group Limited. ISSN 1817-1648 Copyright © 2012

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Beijing 100 022, ChinaT. (86) 10-5869-6205F. (86) 10-5869-7461 E. [email protected]

Asia - Total Private Equity Funds Raised by Country

Source: AVCJ Research

Australia

China (PRC)

Hong Kong

India

Indonesia

Japan

New Zealand

Philippines

Singapore

South Korea

Taiwan

Vietnam

Page 6: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

avcj.com | November 06 2012 | Volume 25 | Number 426

AUSTRALASIA

Verde targets $52m venture fundAustralianventurecapitalfirmVerdeisseekingtoraiseA$50million($52million)forafundthatwillfocusonbringingtechnologytomarket.Itwillconcentrateoninnovationsinthemedical,defenseandtechnologysectors.ThegovernmentwillprovideadministrativesupporttothevehicleworthuptoA$200,000peryearoverfiveyears.CapitalwillbesourcedfromprivateandinstitutionalinvestorsinAustraliaandoverseas.

Ten Network, CHAMP PE agree Eye saleCHAMPPrivateEquity’sportfoliocompanyoOh!mediahasagreedtopayA$113million($117million)forEyeCorp,TenNetworkHoldings’outdooradvertisingbusiness.LastweekitdownsizeditsoriginalofferofA$145milliontoA$110million.

Quay Partners appoints Australia managerJohnZaknichasjoinedQuayPartnersasaninvestmentmanagerinSydney.TheappointmentisoneofaseriesofseniorhiresastheAustralianfund-of-fundsandadvisoryfirmbuildsitsnewlyestablishedinfrastructureteam.MatthewMcPheewillleadQuayPartners’infrastructureinitiativeinBostonandisjoinedbyNancyMangravitiaslegaladvisor.

Allegro Funds leads MBO of Australia’s Hastie ServicesAllegroFundshascompletedamanagementbuyoutofAustralianindustrialservicesgroupHastieServices,monthsafteritsparentcompany,Lazard-backedHastieGroup,wentintoadministration.Thebuyout,realizedseesthemid-marketinvestorpickupallthreeHastieServicesgroupcompanies:HastieServicesandSpectrumFire&SecurityinAustralia-eachofwhichhadreceiversandmanagersappointedtothembackinMay-andCowleyServicesinNewZealand.

Fundraising rebounds with foreign investor supportThefiscalyearendedJune2012wasreportedlythebestfundraisingyearfortheAustralianprivateequityandventurecapitalindustrysince2007-2008,withmorethanA$3.3billion($3.4billion)raisedby21funds.According

totheAustralianPrivateEquityandVentureCapitalAssociation(AVCAL)/Ernst&Young2012Yearbook,theamountraisedconstitutesa59%uponthepreviousyear’sfigure.Commitmentsfromoverseasinvestorsrepresentedmorethanhalfthetotalamountraised..

GREATER CHINA

Baidu to acquire Providence’s stake in iQiyiProvidenceEquityPartners,thespecialistmediaandcommunicationsGP,willsellitsstakeinChina-basedonlinevideoportaliQiyi.comtoBaidu.Providenceheldtheassetfortwo-and-a-halfyears,havingreportedlyinvested$50million.Thetransactionisexpectedtocloseinthefourthquarterof2012.Uponcompletion,BaiduwillhaveasubstantialmajoritystakeiniQiyi.

CDIB to set up a private equity fund in ChinaTaipei-basedChinaDevelopmentIndustrialBank(CDIB),theinvestmentbankingunitofChinaDevelopmentFinancialHolding,hasteamedupwithChina’sstate-ownedJiangsuHigh-TechInvestmentGrouptosetupaRMB2billion($321million)PEfund.ThefundwillinvestexclusivelyinJiangsuprovince.

AXA Private Equity opens Beijing officeAXAPrivateEquityhasopenedanofficeinBeijingaspartofeffortstoboostitsexposureinnorthAsiaasitseekstoraise$500-600millionforathirdregionalfund.WithAXACapitalAsiaIInow80%deployed,thefirmreachedafirstcloseof$300millionforitssuccessorvehicleinSeptember.Aswithpreviousfunds,70%ofthecorpuswillbecommittedtoAsianGPswhiletheremainderischanneledintodirectinvestments.

PE investors inject $50m into Huaxia Dairy OlympusCapitalhasledagroupofinvestorsincludingCaliforniaTechnologyVentures,HerostarHoldingsandGrandRiverCapitalincommitting$50millionstakeinChinesemilkproducerHuaxiaDairyFarm.Thedealfollowsa$45millioninvestmentinHuaxialastyearbyanotherOlympus-ledgroup,whichincludedEuropeandairyproducerMuellerMilchManagement.Olympusputin$30million,whileMuellerMilchpledged$10millionandexistinginvestorscommitted$5million.

Insurers get green light for foreign PETheChinaInsuranceRegulatoryCommission(CIRC)hasissuedthelong-awaitedregulationonoverseasinvestmentsmadebydomesticinsurers,includingcommitmentstoprivateequityfunds.Qualifiedinsurancecompaniesarenowpermittedtoinvestin25developedeconomiesand20emergingmarkets.

ClearVue leads $20m round for beauty brandLumi,aleadingnutritionalbeautyproductsfirminChina,hasraisedRMB120million($20million)ofSeriesBfundingledbyClearVuePartners.Fidelity,JAFCOandCapventalsoparticipatedintheround,alongwithexistingshareholder,DCM.WilliamChen,managingpartnerofClearVue,willjoinLumi’sboardofdirectors.

CIC buys stake in Heathrow Airport HoldingsChinainvestmentCorporation(CIC)hasboughta10%stakeinHeathrowAirportHoldingsfromSpanishbuilderFerrovialandotherinvestorsforGBP450million($725million).

Ferrovialsoldits5.72%stakeintheairport’sparentFGPTopcotoStableInvestmentCorporation,awhollyownedsubsidiaryofCIC,forGBP257.4million.Aspartofthetransaction,andatthesamepricepershare,Stableacquiredanother4.28%fromothershareholdersforGBP192.6million.

FollowingthedealFerrovialwillcontinuetobeanindustrialpartnerinHeathrowwithareduced33.65%stake.GovernmentofSingaporeInvestmentCorporation(GIC)andAlindawillalsoremainshareholdersinFGPTopco.

“WewillcontinuetoworkwiththenewshareholdersandwithexistingshareholderstoensurethatHeathrowAirportHoldingsretainsitspositionasoneofthebestinfrastructureassetsintheworld,”saidInigoMeiras,CEOofFerrovial,inastatement.

news

Page 7: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

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Page 8: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

avcj.com | November 06 2012 | Volume 25 | Number 428

China Everbright-Macquarie fund in debut dealTheGreaterChinaInfrastructureFund,a$1.5billionvehiclejointlylaunchedbyMacquarieGroupandChinaEverbright,hasmadeitsfirstinvestmentsintwoChinesecompanies.Thefund,whichisinitssecondtrancheoffundraising,invested$100milliontobecomethesecond-largestshareholderinZhejiangWannaEnvironmentProtection.TheotherinvestmentwasinaShenyang-basedwatersupplyproject.

Bravia Capital in talks with Spice JetHongKong-basedBraviaCapital,whichfocusesoninvestmentinthetransportationandlogisticssector,isintalkstoinvestinIndianbudgetairlineSpiceJet.SpiceJetwillusethecapitaltopurchaseaircrafts.ThecompanyisplanningtotakedeliveryofsixBoeingplanesnextyear.

NORTH ASIA

CyberAgent invests in Taiwan start-upCyberAgentVentureshasinvested$500,000inPolydice,theTaiwanesestart-upbehindrecipe-themedsocialnetworkiCook.twfora15-20%stake.ItisCyberAgent’sfirstinvestmentinaTaiwanesecompanysinceitopeneditsTaipeiofficelastyear.TheinvestmentwasmadeviatheIT-focusedCA-JAICChinaInternetFundII.

Paul Hastings opens Seoul OfficePaulHastingshasopenedanofficeinSeoul,its20thlocationglobally.ItfollowsanumberofinternationallawfirmsinsettingupapresenceinSouthKorea.JongHanKimwillleadthenewofficeandDanielKimwillbeheadupthecorporatepractice.SeveralotherlawyerswillalsorelocatetoSeoul.

SOUTH ASIA

Sequoia India invests in pathology chainSequioaCapitalhasinvestedINR400million($7.5million)inIndianpathologyservicesproviderSuburbanDiagnositicfora30%stake.Thecompanywillusethefundstoexpanditsnetworkandupgradeequipmentatitsexistingcenters.

GE Capital to invest in Biocon subsidiaryGEcapital,theprivateequityarmofGeneralElectric,hasagreedtoinvestINR1.25billion($23million)fora7.69%stakeinSyngene,asubsidiaryofIndia’sBiocon.Syngene,acontractresearchorganization,offersdrugdiscoveryanddevelopmentservicestoclientsincludingBristol-MyersSquibb,Abbott,EndoPharmaandDuPont.

DAR Capital launches India movie fundDARCapitalGroup,aLondon-basedprivateequityfirm,haslaunchedaINR1billion($18.6million)moviefundthatwillprovidefinancingtoprojectsthroughoutIndia.TheDARMentorCapFilmFundwillbeoperatedbyDARMedia,asubsidiaryofthePEfirm,andinvestmentadvisorycompanyMentorCapManagement.Itwillhaveaninvestmentperiodoffiveyearswithaliquidationoptionafterthreeyears.

Fidelity backs Triviton HealthcareFidelityGrowthPartnersIndiahasinvestedINR4billion($74.4million)inmedicaltechnologyfirmTrivitronHealthcare.ThefundingwillbeusedtomakelateralacquisitionsinEuropeandtheUSaswellastoimprovetheChennai-headquarteredcompany’sdistributionnetworkinSoutheastAsia,theMiddleEastandAfrica.TheinvestmentfacilitatesthepartialexitofHeadlandCapitalPartnersandePlanetVentures

SOUTH EAST ASIA

Ekuinas acquires Malaysian shipping services providerEkuinas,theMalaysiansovereignwealthfund,hascompletedaMYR220.9million($72.3million)buyoutofOMNIPetromaritime,acompanythatprovidesoffshoresupportvesselstotheoilandgasindustry.Ekuinasacquiredan82.5%stakeinOMNIforMYR150.9millionandinjectedMYR70millionofadditionalcapitaltopaydowndebtandsupportexpansionplans.

KV Asia reaches first close of more than $100mKVAsiaCapitalhasreachedafirstcloseonitsdebutfundofover$100million.Thefulltargetis$250million,whichwillbedeployedinSoutheastAsia,withIndonesiaexpectedtofeatureprominently.Accordingtomarketsources,LPsparticipatinginthefirstcloseincludeAdamsStreetPartners,HermesGPEandMorganStanley.

Silk Road expects three Myanmar deals by year endSilkRoadManagementexpectstocompletethreeinvestmentsinMyanmarbytheendoftheyear,markingtheSoutheastAsiannation’sfirstprivateequitydealsinabout20years.TheinvestmentswillbemadeviaSilkRoad’sMyanmarHumanCapitalFund,whichclosedinSeptemberat$25million.

SE Asian PE deals to rebound in 2013SoutheastAsia’sPEinvestmentswilltopickupnextyearastheregion’simprovingeconomicoutlookattractsnewfunds,saidSebastienLamy,apartneratBain&Co.Heprojectstransactionsacrosstheregionin2012tomatchlastyear’s$5.3billionorfallshort.“Deal-makingintheregionwillpickupin2013or2014.,”hesays.

Carlyle to buy Diversey JapanTheCarlyleGrouphasagreedtobyJapanesesanitationbusinessDiverseyJapanfromtheSealedAirCorporationforJPY30billion($377million).DiverseyisoneoftheleadingprovidersofsanitationandhygieneproductstoinstitutionalcustomersintheJapanesemarket.Thecompanyrecordedapproximately$321millionfortheyearendedSeptember2012.

Thetransactionisexpectedtobecompletedbytheendofthisyear.ThesaleofDiverseyJapancomesayearafterSealedAir,knownforitsBubbleWrapbrand,boughtDiverseyHoldingsina$4.3billiondealtoexpandintocommercialcleaningandsanitation.TheinvestmentcomesviaCarlyleJapanPartnersII,whichreceivedJPY215.6billion($1.9billion)incommitmentsin2006,makingitthelargestJapan-focusedvehicleeverraised,althoughthecorpuswassubsequentlyreducedtoJPY165.6billion.

news

Page 9: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

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Page 10: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

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Page 11: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

Number 42 | Volume 25 | November 06 2012 | avcj.com 11

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asKed wHetHer He is relieVed tHatBainCapitalcloseditsAsiafundaheadofthecompetition,JimHildebrandt,aHongKong-basedmanagingdirectorwiththefirm,hesitatesbeforeoptingforadiplomaticanswer:“Fundraisingisdifficultatpresent–itisareallycompetitivemarket.Thebestfundsaregettingthecapitaltheyneedforfollow-onfunds,butothersarenot.Alotlessmoneyisbeingraisednowthan5-6yearsago,andit’salotmorealignedtotheopportunitiesoutthere.”

BainAsiaFundIIreachedafinalcloseof$2.3billioninJuly,roughlyhalfwaybetweentheinitialtargetandthehardcap,afteraboutoneyearinthemarket.Thevehicleismorethantwicethesizeofitspredecessor,raisedinlate2006.

Ahostofglobalandregionalbuyoutplayersarestillinthemarketlookingtoraisesizeablevehicles,someofwhicharesubstantiallylargerthanthoseraisedinthepreviouscycle.ShouldKKR,TPGCapital,TheCarlyleGroup,AffinityEquityPartners,MBKPartnersandRRJCapitalallmeettheirtargets,nearly$25billionincapitalwouldbeaddedtotheAsiapool.

Pushing the limitItcouldbearguedthatthisiscommensuratewiththesizeoftheAsiaopportunity.X.D.Yang,managingdirectorandco-headofCarlyleAsiaPartners,observesthatprivateequitystillonlyaccountsforasmallportionofChinesecompanies’capitalneedsgiventhecountry’sGDPstandsat$7trillion.Otherindustryparticipantstalkupthepotentialforgreaterdealvolume–andlargerticketsizes–comingoutofSoutheastAsia,JapanandSouthKoreathanhasbeenthecaseinrecentyears.

Nevertheless,thequestionremains:ArethesefirmstryingtoraisetoomuchcapitalforAsia?“Onecouldconfidentlysaythattoomuchmoneyisbeingraised,”saysDougCoulter,headofAsianprivateequityatLGTCapitalPartners.“Ifallthatcapitaldoesgetraised,ontopofallthedrypowderinamarketthatreallyisn’tthatdeep,howdoyoudeployit?Returnswillfallandinvestorswillbedisappointed.”

Asia’smid-marketGPspresentadifferentsetofinvestmentopportunitiesbuttheyalsofaceastarklydifferentfundraisingreality.WhentheglobalbuyoutfirmsraiseAsiavehiclestheyleveragepre-existingrelationshipswithlarge

EuropeanandNorthAmericaninstitutions.Eveniftheyfindfewerdoorsarebeingopenedtothemthesefirmshavetheresourcestogoandknockonhundredsmore.“Theyhave50-stronginvestorrelationsteamsthatdonothingbutraisecapitalonaglobalbasis,”saysMounirGuen,CEOofplacementagentMVision.“Theseteamsworkthemarketincessantly.”

Thisisastrongcompetitiveadvantageatatimewhenthefundraisingenvironmentischallenging.Asia-focusedPEfundshaveattracted$40.7billionincapitalsofarthisyear,

comparedto$66.9billionfor2011asawhole.Interestingly,thenumberoffundsthathavereceivedcommitmentsstandsat181,bysomedistancethelowestnumberseeninsevenyears.Asaresult,averagefundsizehasjumpedto$224.9millionin2012,upfrom$160millionthepreviousyear.ItimpliesthatLPsarefocusingonasmallernumberofmanagers,socompetitionforallocationsisintensifying.

“YoufindpeopletravelingalotmoretotheUSandEuropeandfocusingoninvestorrelationsevenduringtheinvestmentperiodofafund,”saysSebastiaanvandenBerg,HongKong-basedmanagingdirectoratHarbourVestPartners.“GPsneedtofindabalancebetweentimespentonclientservicesandtimespentinvesting.”

ThisisapertinentissueforallGPsthatoperatewithrelativelysmallteams,andfeedsthroughtomorefundamentalquestionsconcerningtheviabilityoftheirbusinessmodels.ItisestimatedthatanAsianmanagerneedstohaveabout$1billionundermanagement–ideallynotspread

overtoomanysimilarfunds–togeneratethefeesrequiredtosupportanIRteamandrelatedresources.IftheGPhasapan-Asiafocusandmaintainsinvestmentteamsinseveralcities,budgetsareevenmorestretched.

Itisthereforeimportantthattimespentonthefundraisingtrailisusedefficiently,targetingLPswhomightfeasiblycommittothekindofvehiclebeingmarketed,butnoteveryonegraspsthis.“AlotofGPsspendmonthsbarkingupthewrongtree,”saysVincentNg,apartneratplacementagentAtlantic-PacificCapital.“They

losemomentumandpeoplestartaskingwhytheyhavebeeninthemarketforsolong.”

LPshaveready-madestrategiesforlessprovenmanagerswhomightstumbleduringtheprocess.Inordertoavoidbeinglockedintoafundthatisseeking$500millionbutisstuckonlessthanhalfthat,anLPmightattachconditionstotheagreement,allowingthecapitalcommitmenttobewithdrawnifafirstcloseisn’tachievedatacertainlevel.

Concessionsaside,though,thereisonekeyareainwhichanAsianGPcanstandoutfromthecrowdintheeyesofinstitutionalinvestors:completesomeexits.

“AlotofcapitalhasbeenputtoworkinAsiabutbeforecommittingmoreinvestorswillwanttoseesomerealcash-on-cashreturns,”saysvandenBerg.“TheonlymarketthathasshownitcandeliverreturnsandliquidityconsistentlyisAustralia.InemergingmarketsGPswanttoholdontoolong.Thereisabeliefthatcompanieswillsimplycontinuetogrowat30-40%perannum.”

A divided marketGlobal and local players are in the market trying to raise new regional and country vehicles. The former can rely on institutional relationships and IR might to get the job done. The latter face a resources squeeze

No. of funds

Asia private equity fundraising

Source: AVCJ Research

80,000

60,000

40,000

20,000

0

500

400

300

200

100

0

US$

mill

ion

Fund

s

Funds raised (US$m)

2005 2006 20082007 2009 2010 2012YTD

2011

Page 12: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

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Number 42 | Volume 25 | November 06 2012 | avcj.com 13

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tHe great and tHe good of tHeinstitutionalinvestmentworldgatheredinQuebecin2010tolookatwaysinwhichtheycouldcollaborate.Disintermediationwasinevitablyakeytheme:Howcouldtheseinstitutionscutoutthemiddlemeninordertoreducefeeexpenditureandfocusondirectdealstailoredtotheirlong-termhorizonsratherthanaseven-yearfundcycle?

ChinaInvestmentCorporation(CIC),Beijing’s$409billionsovereignwealthfund,wasinattendanceandtheexecutiveslikedwhattheyheard.“CICsubsequentlysetupitsownroundtablewithaviewtounitingLPs–theultimatecapitalproviders,notfund-of-funds–andtalkingaboutnewideasandinvestmentproducts.Therewasaverystrongresponse,”saysoneindustryparticipantwhoattendedthemeetings.“Gradually,moreandmoreLPsarethinkingabouthowtheycanworktogether.”

Infrastructureistheclassicexampleofwherealargeinstitutionalinvestor–perhapsanAsiansovereignfundwitharelativelyyoungalternativesprogram,limitedshort-termliabilitiesandlotsofliquidity–wouldseektocommitcapitalforlongperiods.However,realestate,up-sizeprivateequitydealsandventurecapital,particularlyinthecontextofnewenergy,arealsocitedasareasofinterest.

CICdoubleditsexposureto“long-termholdings,”understoodtoincludeprivateequityanddirectinvestmentsandhedgefunds,in2011to31%asitextendeditsinvestmenthorizonfromfiveto10years.Directtransactionsinthelast12monthsaredominatedbyenergyandinfrastructureplays,suchasFrance’sGDFSuezandThamesWaterUtilitiesandHeathrowAirportHoldings.However,italsoacquireda$2billionintereststakeinAlibabaGroupinsupportofthefirm’srepurchaseofastakeinitselffromYahoo.

Strategic imperativesThischangeinstrategyonthepartofAsiansovereignwealthfundshasbeenlonganticipatedandthemotivationswidelyanalyzed.ButwhatdoesitmeanforGPsthatseetheseinstitutionsaspotentialfundinvestors?TheywillcertainlyhavetoalterthewayinwhichtheyapproachthelikesofCIC,KoreaInvestmentCorporation(KIC),Malaysia’sEmployeesProvidentFund,TemasekHoldingsandGovernmentof

SingaporeInvestmentCorp.(GIC),butitdoesn’tmeantheycan’tdobusinesswiththem.

“Theselargeinstitutionalinvestorsarestartingtodomoreontheirown,inordertoreduceoverallcostsandcapturemorepremium,buttheystillneedgoodpartners.Theycan’tdoeverythingontheirown”saysScotKalb,formerchiefinvestmentofficeratKICwhonowrunshisowninstitutionalinvestmentconsultancy,KLTIAdvisors.“ThewatchwordforGPsispartnership.–It’snotjustaboutreturns,it’saboutworkingtogether.”

CIC’sAlibabadealisinstructiveinthisrespect.Thesovereignfundhadbeeninnegotiationswiththee-commerceplatformformorethana

yearaboutparticipatinginthe$7.6billionYahoobuyback,partlyduetouncertaintyaboutthetimingofthetransaction.Theequityportioncameoutat$3.9billionand,afterCICtookitscut,theremainderwasdividedupbetweenBoyuCapital,CITICCapitalandCDBCapitalaswellasexistinginvestorsSilverLake,DSTandTemasek.

Itwasafairlytypicalclubdealwithnoshortageofinterestfromtheprivateequitycommunity.However,Boyuwasinvolvedfromtheoutset,advisingCICandhelpingfacilitatethetransaction.“BoyuwasinstrumentalinnegotiatingthetermsonbehalfofCIC,”saysonesourcefamiliarwithboththesovereignfundandthisdeal.“Particularlywhennegotiatingwithdomesticguys,CICistoobossyandtalksoftenbreakdown.Sotheyneededanintermediary.”

Putsimply,Boyugotapieceoftheaction

thankstoitsfamiliaritywithCICandbydeliveringavalue-addedservicethatfewinthemarketcouldrealisticallyprovide.ItisastrategythatotherGPswoulddowelltoemulatewithanyofAsia’semergingLPs,butitrequiresanunderstandingofhowtheseinstitutionsoperate.

Motivating factorsTwothirdsofsovereignwealthfundsinexistencetodaygloballyweren’taround10yearsago,sotheiralternativesprogramsarestillimmature.Thedesireforexposuretotheassetclassarisesfromaneedtocounterbalancemuchweightierpublicequitiesholdings.Stockmarketinvestorspayanembeddedpremiumthatreflectstheliquiditysuchassetsoffer;aninstitutionhappytoholdontoassetsfordecadesseenoreasonforpayingthispremiumacrossitsportfolio.

Whilealternativesofferbetterreturns,thesecomewithahigherpricetagintheformofmanagementandperformancefeesandothercosts,whichcanaltertherisk-adjustedreturnprofileoftheinvestment.Kalbpreachesadisciplinedapproach–a750-basispointpremiummighteasilybewhittleddownto250withoutpropercostcontrols–andcarefulmanagerselection.

“Withpublicmarketsyoucandiversifymanagerswithoutmuchportfolioconstructionrisk,butinthealternativesspace,thedisparityinperformancebetweenfirstandfourthquartilemanagersisenormous.Ifyoudiversifytoomuchitcanundermineperformance,”hesays.“Poorprogramconstructionisnoteasilyfixedbecauseofthelengthofcommitments.Ifyouhave300managersandwanttogetitdownto75,itcouldtake10-15years.”

TherealdangeriswhensovereignfundsstipulatethatalternativesmustaccountforacertainportionofoverallassetsandmanagersrespondbyallocatingtoagrowingnumberofGPsasthecapitalattheirdisposalincreases.

DougCoulter,headofAsianprivateequityatLGTCapitalAdvisors,observesthatthebiggestmistakeistryingtobuildaninvestmentplatformtooquickly.“AnewCIOcomesinandsaysweneedtoincreasePEexposureandnextthingyouknowtheyhaveputlotsofmoneyintotheworstvintagefundsinthemarket,”Coultersays.Headdsthatcertaininstitutionshavelearnedfromtherashdirectcommitmentsthatcharacterized

Bagging a sovereignLed by a clutch of sovereign wealth funds, Asia’s emerging LPs are looking to boost their alternatives exposure. Fund managers in search of allocations must find out what makes these institutions tick

“Large institutions are starting to do more on their own in order to reduce costs and capture more premium, but they still need good partners. They can’t do everything on their own” – Scott Kalb

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Number 42 | Volume 25 | November 06 2012 | avcj.com 15

QUARTILIUM Quartilium manages € 1.4 billion of assets invested with 90 leading private equity

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theirearlydaysandhavesincefocusedonexpandingorganicallyandslowly.

Itisworthnotingthatmanagersareunderenormouspressuretoputcapitaltoworkonceaninvestmentplatformissetup.WhenKalbarrivedatKICin2009privateequityactivitywasvirtuallyzeroandhehadtocreateanentirealternativesprogram.Injustunderthreeyears,KICinvestedabout$10billiononacommittedcapitalbasisacrossabroadspectrumofalternatives.

Withthisinmind,hestressestheneedfornascentAsianLPstotargetprivateequityfirmsthatarecapableofscalingupintermsoffundsizeandinfrastructure.Theseinstitutionshavetodeployconsiderableamountsofcapitaleachyearandsoa$50millionallocationtoamid-marketmanagerisn’tgoingtomovetheneedle.Furthermore,ifthatallocationisgoingintoafundwithacorpusof$200million,sizeableco-investmentopportunitiesmightalsobelimited.

Going smallerOtherindustryparticipantshaveadifferenttake.“WeareseeingsomeoftheAsiansovereignfundsmakesmallercommitmentsandbecomemorenimble,”saysSebastiaanvandenBerg,managingdirectoratHabourVestPartnersinHongKong.“Theystartedtheirinvestmentprogramsmakingbigcommitmentstobuyoutfundsandnowtheyarelookingtogolower,usingfund-of-fundsbutalsogoingindirectly.”

ThesourcefamiliarwithCIC’sstrategyconfirmsthatashiftisunderwayfromglobaltoregionaltocountrymanagers,ostensiblytogetclosertoexpertiseinindividualmarkets.Insomecases,asovereignfundwilltakeastakeintheGPinadditiontoanchoringthefund,butthereisnohardandfastrule.“It’snotjustaboutsavingfeesandcarrybutgettingabettervarietyofinvestmentoptionsthataremostcustomizableandsuitthesovereignfund’sneeds,”thesourcesays.“Directinvestmenthasalwaysbeenafocus.”

Inthissense,eventhoughLPsarekeenonpursuingdirectinvestmentopportunities,totalallocationstoGPsareunlikelytodecrease.Rather,theymightberedistributedtofocusondifferentfundsbasedonissuessuchasthesizeandnatureofco-investmentopportunities.

Somesovereignfundsarealreadysetupforthis.Temasek’snorthAsiasubsidiaryPavilionCapitalisknownforbackingsmallerregionalGPs.

Itgoeswithoutsayingthatco-investmentopportunitiesshouldfeatureprominentlyinanypitchamid-marketAsianGPmakestooneoftheregion’ssovereignwealthfunds.Accordingtooneplacementagent,aUSorEuropeanGPisunlikelytogetaface-to-facemeetingwithalargeAsianLPunlesstheirfundis$3.5billionormoreandthereforeclassifiedaslargecapin

globalterms.AnyonebeneaththisthresholdisreferredtogatekeeperswhoadvisetheLPonassetallocationindevelopedmarkets.Asianallocations,however,arehandledinhouse.

Butitisn’tassimpleassettingupasinglemeetingandsharingtheinvestmentpipeline.TheseLPswanttoestablishrealpartnershipswithmanagersandmakingthebreakthroughrequirespersistence.OneGPrecallstheoriginationprocesstaking12-18monthsfromthefirstdiscussiontoclosingthedocument.Duringthisperiod,theGPmetwiththeprospectiveAsianinvestorsixtimesandtheinvestormadetwositevisitstoconductduediligence.

Indeed,itisadvisabletoestablishrelationshipswellbeforetheofficialfundraisingprocessbegins.“Approachingpeoplefroma

fundraisingperspectivealoneisnotasfruitfulasitusedtobe,”saysVincentNg,apartneratplacementagentAtlantic-PacificCapital.“AlotofAsianLPswanttobuildrelationshipsearlyon–notwhenyouneedthemoneybutwhenyoudon’tneedthemoney.”

Tobuildfamiliarity,fundmanagerswilltalkLPsthroughtheirportfolios,explainingthegoodtimesandthebad,andalsoputforwardco-investmentopportunities.Althoughsomeinstitutionssplituptheprimaryandco-investmentfunctions,inmanycasesitisthesamegroupofpeoplerunningthebusinessforaparticulargeography.Thereforetheymightberesponsivetothiskindofvalue-add.

KLTI’sKalbstressesthatco-investmentshouldn’tcomewithafeeattached.HisviewisthatGPsingeneralmustbepreparedtogivemoregroundonupfrontandhiddencosts,includingtheintroductionofhurdlessothatinvestorsaren’tpayingperformancefeesonbeta.

Share the knowledgeWhendealingwithAsianLPsthathavelessexperiencewiththeassetclassorlimitedresources,GPsarealsoexpectedtooffertraining,informationandeventechnology.Ngsaysthatplacementagentsgoinandtrytoactasaconduit,sharingmarketknowledge–eveniftheyareintheprocessofmarketingabuyoutfund,theywillofferviewsontheventurecapitalenvironmentiftheLPexpressesaninterestinthearea.Broadlyspeaking,fundmanagerscandomuchthesame.

“Ifyouhelpthemthinkthroughconceptsandfollowthelearningcurve,theywillseeyouastransparentandasagoodsourceofinformation–andyoufindthatthenexttimetheyareinyourcitytheyasktocomebytheofficeandmeettheteam,”hesays.“AsaGPyouarenotgoingtoidentifyyourmaincompetitorsduringthesemeetings,althoughsomeofthemoreconfidentmanagershavebeenknowntodothis.”

HowfaraGPiswillingtogointhenameofgeneratinggoodwill–andpotentialfundcommitments–fromsovereignwealthfundsandotherlargeinstitutionsisultimatelyafunctionofthefundraisingenvironment.ItreflectsthewiderGP-LPpowerdynamicandthenegotiationsthattakeplaceonfeesandtermsandconditions:amanagerindemandcangivelessaway.

However,Kalbseesitaspartofamuch-neededrealignmentofinterest.“GPshaveforgottenthattheprivateequityindustrywasnotcreatedsothatPEprofessionalscouldbecomerich;itwascreatedtohelpLPsdiversifytheirportfoliosandinvestinilliquidassetclassestogenerategreaterreturnsfortheirconstituents,”hesays.“ThisbusinessisallaboutGPshelpingLPstobebetteratinvesting.”

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Asian sovereign funds' asset allocation

Source: AVCJ Research

Absolute returns

Cash & othersNatural resources

Public equities

Real estateFixed income

Private equity & infrastructure

Government of Singapore Investment Corp,

2011-2012

Absolute returnsCash & other

Public equities

PE, direct investment, real estate & infrastructureFixed income

China Investment Corp, 2011

Absolute returnsReal estateCash & other

Public equitiesFixed income & commoditiesPrivate equity

Korea Investment Corp, 2011

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科律的全球私募投资基金业务组致力于为位于

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自1989年起科律就一直参与中国私募投资基

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Number 42 | Volume 25 | November 06 2012 | avcj.com 17

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创新无极限

Innovation without limits

Cooley’s Global Private Investment Funds group is

highly specialized in serving private equity, growth

equity and venture capital clients. We have extensive

experience assisting funds located or investing

in China.

We have been involved in the China investment

funds market since 1989—longer than any other

global law firm. We form more dollar-denominated

China venture capital and growth equity funds than

any law firm worldwide.

科律的全球私募投资基金业务组致力于为位于

中国以及面向中国投资的私募基金、成长型基

金和创投基金提供高度专业化的服务并拥有丰

富的全球及中国经验。

自1989年起科律就一直参与中国私募投资基

金市场的法律服务,起步早于任何其他全球性

律师事务所。科律协助成立的专注投资中国的

创投美元基金和成长型美元基金在数量上远超

过任何其他律师事务所。

© 2012 Cooley LLP, IFC - Tower 2, Level 35, Unit 3510, 8 Century Avenue, Pudong New Area, Shanghai, 200120, China, +86 21 6030 0600

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“tHere is definitely an extinction eventunderway”confidesoneAsianGP.NotlongagothismanagerhadtocompletelyreconstructhisLPbaseaftertheUSfinancialinstitutionsthathadpreviouslybeensuchenthusiasticinvestorswereunabletore-upforanewvehicle.Privateequityfirmsgloballyarefacinganewfundraisingrealityinthelightofrecentregulatoryreforms.Casualtiesareexpected.

“Aftertheglobalfinancialcrisis,banksstartedlookingatilliquidassetsinadifferentwayandprivateequitybecameabithardertostomach,”hecontinues.“DoddFrankhasbeenthenailinthecoffinintermsofmakingitprohibitivelydifficultforbankstobestrongintheassetsclass.”

TheDodd–FrankWallStreetReformandConsumerProtectionAct,togivethelegislationitsfullname,wassignedintolawin2010andrepresentsthemostsignificantredrawingofUSfinancialregulationsincetheGreatDepression.Thegeneralideaispreventbankingsystemcollapseandakeytenetofthepolicyisrestrictingbalancesheetexposuretoalternativeassets.

Forprivateequity,thekeysectionistheVolckerRule,whichcameintoeffectinJuly.Itprohibitsanybankingentityfromengaginginproprietarytradingoracquiring,orretaining,anykindofownershipinterestinaprivateequityfundorhedgefund.Morespecifically,theruleimposesa3%capontheamountoftier-onecapitalbankscaninvestinsuchvehicles.Theyarealsounabletoaccountformorethan3%ofanysinglefund.

FactorintheincreasedcapitaladequacyrequirementsimposedonlargefinancialinstitutionsundertheBaselIIIstandards,andbanks’alternativesambitionshavebeenmoreorlessneutered.GPsinneedofprimarycapitalfindtheiroptionsarelimited.

Taking the strainAsia-focusedprivateequityfirmsfeeltheimpactindifferentways.Theglobalbuyoutfunds,busyraisingtheirlatestregionalvehicles,havesufficientlylargeinvestorbasesthattheycanmanagethefalloutbytargetingLPclassesmoreaggressively.SomesmallerfundsmightnothaveanyUSfinancialinstitutionsontherosteratall.

Twomid-marketGPsthatreachedfinalcloses

inrecentmonthsdespiteupheavalintheirLPbasesareIndonesia’sSaratogaCapitalandTheLongreachGroup.AUSfinancialinstitutionwasoneofthreeanchorinvestorsinSaratoga’s$150millionsecondfund,whichclosedin2009.WhentheGPreturnedtothemarketlatelastyear,theLPwasunabletoparticipate,citingtheVolckerRule.RidingonawaveofinterestinIndonesianmanagers,Saratogastillaccumulated$600millioninamatterofmonths.

Longreach,reliantonalargernumberofUSfinancialinstitutionsinitspreviousvehicleandseekingtoraisecapitalforthecurrentlyunfashionableJapanesemarket,facedamuchtougherproposition.Thefundraisingperiodlastedtwoyearsandtheinitialtargetof$750millionwasscaledbackto$400million.

AccordingtoPreqin,banksaccountfor6%ofLPsglobally.AmongUSLPsthatproportionislower–1%comparedto2%in2008.Thoughthepercentagechangeissmall,theimpactonAsian

fundsispronouncedaseventhoseinstitutionsabletoretainprivateequityinterestsintheregionhavehadtolimittheirexposure.

TheextenttowhichUSbankshaveshedexistingprivateequityprogramsinrecentyearsisevidencedbytheboomingsecondariesmarket.SpeakingtoAVCJlastmonth,BryonSheets,aUS-basedpartnerwithsecondariesspecialistPaulCapital,saidthatcurrentdealflowis1.5timeswhatthefirmwasworkingoneventwoyearsago.Alittleoverhalfofourdealflowiscomingfrombanksandsignificantlymorethanhalfintermsofdollars.

Toputtheshiftintoperspective,3%ofthecumulativetier-oneassetpoolofthelargestbanksintheUSisestimatedatbetween$2billionand$5billion.

“InlightofthischangeGPshaveturnedtonewsourcesoffundssuchassovereignwealthfunds,insurancecompaniesandprivatebankingclients”saysPhillSmith,apartneratlawfirmMayerBrown.“Furthermore,someGPshaveturnedawayfromcollectiveinvestmentschemescompletelyandnowfocusontailor-mademanagedaccountsforlargeinstitutionalinvestors.”

Rebuilding jobLongreachdidn’thavetodoanythingasextremeasabandoninglimitedpartnershipmodel,buttheLPbaserequiredsignificantrecalibration.Accordingtomarketsources,70%ofthecapitalcommittedtotheGP’s$1billiondebutfund,raisedbetween2004and2006,camefromUS-

basedinvestors.JapaneseLPsaccountedfortherestofthecorpus.

Intherecently-closedsecondfund,theUSportionplungedtoaroundonethird,Japan’ssharestayedmoreorlessthesame,andafinalthirdcamefromAsiaex-Japaninvestors.SovereignwealthfundsfromSouthKorea,SingaporeandMalaysiaarethoughttofeatureprominentlyinthefinalportion.

InAsia,wherebankshavetypicallyformedamuchlargerchunkoftheLPbasebynumberofinstitutions,therehavebeensomesignificantchangesoverthepastfouryears.In2008,20%of

In Volcker’s shadowWith the Volcker Rule and Basel III compliance forcing US financial institutions to pull back from private equity, some Asian GPs are in a state of flux. New fundraising strategies are required

Banks & Investment BanksInsurance CompaniesCorporate InvestorsFund of Funds ManagersGovernment AgenciesAsset ManagersInvestment CompaniesFund ManagersPublic Pension FundsSovereign Wealth FundsPrivate Sector Pension FundsFamily O�ces & Wealth ManagersOthers*

Asia-based LPs

Source: Preqin

Proportion of Asia-based investors- 2012

Proportion of Asia-based investors- 2008

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Number 42 | Volume 25 | November 06 2012 | avcj.com 19

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LPswerebanks;by2012thesharehadfallento15%.Governmentagenciesnowaccountfor10%oftheregion’sLPs,upfrom7%in2008.Pensionfundsareunchangedon4%.ThechangessuggestthatnotonlyUSbanksareseeingtheirprivateequityinvestmentscurtailedbytheVolckerrule.

“TheVolckerRulewillaffectnon-USfinancialInstitutions,”confirmsJayBaris,apartneratMorrisonFoersterinNewYork.“Towhatextentisstillnotclear–theruleshavebeenproposedbutnotyetfinalized,butitcouldaffecttheirabilitytoremaininthebusiness”

TherulestatesthatAsianbanks,oranyforeignbankingorganizationwithUSsubsidiaries,arepreventedfromproprietarytradinginasimilarwaytoUSbanks.TheonlybankinggroupsexemptedarethosethatconducttheirbusinesssolelyoutsidetheUSontheprovisionthatnoownershipinterestinafundisofferedorsoldintheUS.Asaresult,AsianbanksareforcedtochoosebetweenmaintainingaUSpresenceandholdingontoaprivateequityportfoliointheirowncountries.

“YouhavetomakeadecisiononwhetheryouwanttopromotebusinessdevelopmentintheUS,andcooperationbetweenthetwocountries,orfocusonyourdomesticdevelopment–currentlythelegislationisunclear,”saysMounirGuen,CEOofplacementagentMVision.“ItcapturesyouunderitsguidelinesthesamewayasifyouareaUSdomesticentity.Soyouareputinapositionwhereyouhavetodecidewhatismostimportanttoyou.”

Thelegislationhasalreadyattractedcriticisms

fromAsianinstitutionswhobelievetheyhavebeingundulyconstrained.EarlierthisyeartheAssociationofBanksinSingaporesubmittedapositionpapertoUSauthorities,requestinganexemptionfromrule.

A new worldWiththeprospectofasmallerpoolofinternationalbankswillingorabletocommittoprivateequity,bothGPslargeandsmallmustadapttoanewclimate.Someanticipateatrendtowardsinvestmentsinlarger,moreestablishedGPs.Wherethelargerbankswereoncemorewillingtotakeariskinbackingsmallerprivateequityfirms,itisdoubtfulwhethermorerisk-averseLPs–governmentagenciesorfund-of-funds,forexample–wouldbewillingtoinvestinamanagerwithoutasolidtrackrecord.

Itissuggestedthatyounger,moreindependentfirmsmightdifferentiatethemselvesbyfocusingonmorecontrarian

markets.InthiswaytheymightbeabletoofferLPsakindofexposuretheycan’tgetelsewhereandatthesametimeavoidlike-for-likecomparisonstomoreexperiencedcounterparts.

“Smartmanagerswillalwayscomeupwithwaysandnewstrategiestoattractinvestors,”saysLornaChen,aHongKong-basedpartnerwithShearman&Sterling.“Iwouldn’tthinkthatsmallGPswillbecomeextinctbecauseoftheVolckerRuleandcomplianceburdens.”

However,itremainstobeseenwherethesemanagersarepreparedtodrawtheline.Accordingtoanecdotalevidence,anumberofsmallerGPshaveagreedtogiveupstakesinthemselvesinreturnforasovereignwealthfundsprovidingseedcapitaltovehiclesthatotherwisemightnotberaised.

“Ithinkasaresultofregulation,smallerfirmswillbemoredesperateandwillingtodothingstheymaynotwanttodo,suchassellequityinthemselves,”saysoneAsia-focusedGP.

US representation in different global LP categories

2008 2012

Fund-of-funds 22% 7%

Publicpensionfunds 17% 12%

Foundations 16% 25%

Endowments 12% 18%

Privatesectorpensionfunds 11% 12%

Fundmanagers 4% 7%

Insurancecompanies 4% 6%

Assetmanagers 3% 3%

Familyoffices&wealthmanagers

3% 9%

Investmentcompanies 2% 2%

CorporateInvestors 2% 2%

Banks&investmentbanks 2% 1%

Others 2% 1%

Source:Preqin

sec registration: the compliance burden “OurByrestrictingtheextenttowhichbankscaninvestinprivateequity,theVolckerRule

hasnarrowedtheinvestoruniverseforprivateequityfirms.Butfundraisingisn’ttheonlyfacetofPEtargetedbytheDodd-FrankAct,ofwhichtheVolckerRuleispart.GPs,includingcertainAsia-basedmanagers,arenowobligedtoregisterwiththeUSSecuritiesandExchangeCommission(SEC).canrestrictthewaytheyapproachtheirpotentialinvestors.

“Itisagamechanger,”explainsJayBaris,aNewYork-basedpartnerwithMorrisonFoerster,“Dodd-Frankhasremovedsomeoftheexemptionsfromtheregistrationrequirementthatmanyadvisors,includingadviserstoVCandPEfunds,reliedon.TheeffectswillbefeltoverseasbecausethereachofUSlawislongandwide,whileGPsmaynotrealizetheyaresubjecttotheseregistrationrequirements.”

Forthelastsixmonths,allGPswithUSinvestorshavebeenrequiredtofilewiththeSECaseitherregisteredinvestmentadvisors(RIA)orexemptreportingadvisors(ERA).

ForthosethatfileasRIAs–i.e.thosethathaveUSinvestorsintheirfunds–theprovisionsrequire,amongotherthings,adoptingandimplementingwrittenpoliciesandprocedures,designatingachiefcomplianceofficer,maintainingbooksandrecordsandimplementingacodeofethics.Theymustalsodiscloseconflictsofinterestandotherinformationandensurethatadvertisingandperformancereportingcomplieswithregulatoryrules.

“Itisdefinitelyabigcomplianceburden,especiallyformid-tolarge-sizeGPs,butfromafundraisingperspectiveitisnotnecessarilybad,”saysLornaChen,apartneratShearman&Sterling.“ItmeanstheycantellinvestorsduringtheduediligenceprocessthattheyareincompliancewithSECrulesbybeingfullyregistered.Inthiskindofenvironmenttheyarefindingitisagoodthingtobelinkedtoaregulator.”

However,GPsshouldalsoconsiderthatanyinformationtheydisclosetotheSECaspartoftheregistrationapplication–andthereisstillsomeuncertaintyamongindustryparticipantsastoexactlyhowmuchdetailmustbeincluded–willbepostedontheSECwebsite.

“Ingeneraltheyarelivingwithmorescrutiny,soIthinkGPsthatareRIAsarebeingmuchmorecautiousabouthowtheypresenttheirtrackrecord.”saysIanO’DonnelloflawfirmCooley.“TheyarespendingmoretimereviewingallLPcommunicationsthantheyusedto.GPsarefeelingmorelimitedinwhattheycansay,whichcanimpacthowmuchpunchthemarketingmessagehave.Thatprobablyputsmoreimportanceonface-to-facemeetings.”

Page 20: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

Sale of Unisteel Technology Limited

by KKRto SFS Group

LEAD FINANCIAL ADVISER

Sale of the Burger King New Zealand franchise by

Anchorage Capital Partners to The Blackstone Group

EXCLUSIVE FINANCIAL ADVISER

Acquisition of a combined59.2% stake in

Miclyn Express Offshore

EXCLUSIVE FINANCIAL ADVISER

We specialise in providing customised financial and strategic advice in relation to a range of corporate activities, including public and private M&A, privatisations, and divestments.

With one of the highest transaction success rates in the region, we take great pride in our ability to connect corporates, entrepreneurs, and investors to the vast opportunities emerging in Asia.

Having advised on more than US$2 billion worth of M&A transactions in the past twelve months, Rippledot Capital has established itself as oneof the top boutique advisory firms in theAsia Pacific region.

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Number 42 | Volume 25 | November 06 2012 | avcj.com 21

Sale of Unisteel Technology Limited

by KKRto SFS Group

LEAD FINANCIAL ADVISER

Sale of the Burger King New Zealand franchise by

Anchorage Capital Partners to The Blackstone Group

EXCLUSIVE FINANCIAL ADVISER

Acquisition of a combined59.2% stake in

Miclyn Express Offshore

EXCLUSIVE FINANCIAL ADVISER

We specialise in providing customised financial and strategic advice in relation to a range of corporate activities, including public and private M&A, privatisations, and divestments.

With one of the highest transaction success rates in the region, we take great pride in our ability to connect corporates, entrepreneurs, and investors to the vast opportunities emerging in Asia.

Having advised on more than US$2 billion worth of M&A transactions in the past twelve months, Rippledot Capital has established itself as oneof the top boutique advisory firms in theAsia Pacific region.

Q: L Capital Europe was created in 2001. What was behind the decision to come to Asia?

A:Priorto2000,LVMHwaspresentinAsiabutitwasprimarilyfocusedonJapan,Korea,TaiwanandafewothercitieslikeHongKongandSingapore.Itwasonlyfrom2000thatthegroupreallyfocusedonemergingAsiaanditisnowthelargestregionintheworld,accountingforthan40%oftotalrevenuethisyear.By2010,withourbrandsontopinalmosteverysectorwedealin,itwastheperfecttimetostartthekindofplatformwehave.LCapitalAsiadiffersfrommostprivateequityfirmsinthatwearefocusedoncertainsectorsinwhichwehaveadeepknowledge.Webringaverygranularvalue-addtoportfoliocompanies,drawingonourownexpertiseandrelyingonLVMH’sresourcesforadditionalhelp.

Q: What is the nature of the relationship between L Capital Asia and LVMH?

A:Weareasubsidiaryofthelistedcompanybutweworkatarm’slengthfromit,operatingasanindependentplatform.LVMHisfocusedonluxurywhileLCapitalAsiaisfocusedonthelayersbelowthat–theaspirational,affordableandalternativesegments.WhileLVMHlooksatlargeglobalassets,welookatregionalnationalcompaniesandsmallerticketsizes.LCapitalAsiahasalotofknowledgeandLVMHisinterestedinthat–ourportfoliocompaniesareintiertwo,tierthreeandtierfourcities;LVMHisn’ttheretodaybutitmaybetheretomorrow.Havingsaidthat,wearesensitivetoourportfoliocompanies’confidentialityissues

andwenevershareinformationwithLVMHbeyondwhatissharedwithotherLPs.LVMHcontributedlessthan10%ofourfundandasasponsortheydoreceiveashareofthecarriedinterest.

Q: What is the makeup of your overall LP base?

A:WehaveadiversifiedportfolioofLPs–largeinvestmentbanks,pensionfunds,privatebanks,familyofficesandvariousplayersthatareinsimilarbusinessestousinAsiaPacific.Wetellthem,“DomesticconsumptionandtheemergenceofAsia’smiddleclassisarenaissance-likerevolution.”Itisoneofthebiggestenginesforglobalgrowthandweofferaccesstothebestcompaniescateringtothatmarket.

Q: L Capital Asia’s $650 million debut fund was raised in 2010. How much is deployed and are you thinking about a successor vehicle?

A:About70%ofthefundwillmostlikelybecommittedbytheendoftheyear.HalfhasbeendeployedinChina,20%inIndiaandtherestinSoutheastAsia.Weplantostartlookingatasuccessorvehicleearlynextyear.

Q: You have invested in 11 companies in the region. Have these been predominantly minority deals?

A:Wetypicallylookforminoritystakesbecausewebelievetheentrepreneurshouldremaininthedrivingseat.InChinaalotofcompanyownersarefirstgeneration–theyarehungrytogrow,don’twanttogiveupcontrol,butarewillingtogiveaminoritystaketoapartnerlikeus.Havingsaidthat,weare

notopposedtotakingmajorityinterests.

Q: The portfolio includes two Indian fashion companies, Genesis Luxury and Fabindia. What are you doing with them?

A:Genesissellsown-brandproductsandalsorepresentsforeignbrands.Wearehelpingthemtoexpandtheportfoliowithbetterqualitybrands–forexample,werecentlyacquiredtheexclusiveIndiarightsforArmani.Wearealsotakingthemintonewsegments,havingobtaineddistributionlicensesfor16-17beautybrands.Thenthereisrecruitment,helpingthecompanynegotiatebetterrentalandmediacontracts,improving

supplychainsandinventorymanagement,andcontributingtoown-branddesigns.Fabindiasourcesethnicproductswithcontemporarydesignsfrom50,000artisansacrossIndiaandsellsthemtourbancustomers.Wearehelpingwithstoreandproductdesignbutalsolookingatinternationalexpansion.

Q: How big can these companies become?

A:InfiveyearsGenesisshouldbemorethanfourtimesitscurrentsizeandwewanttotakethecompanypublic.LCapitalAsiaonlyinvestedjustoverayearagobutwehavealreadybeenapproachedbytwoofthelargestlistedcompaniesinIndiaaboutsellingtheasset.

Q: What is your approach for portfolio companies in more developed markets, such as Emperor Watch & Jewelry?

A:WhenweinvesteditwasprimarilyaHongKongcompanybutwearetryingtogetthementrenchedinChinaandSoutheastAsia.Wehaveturneditintoamorerobustcompanyoverall.Ifyoulookatthe1881storeinHongKongitisnumberoneintheworldforsalesofRolexandPatekPhilippe.Similarly,wehavehelpedthemtosourcediamondsdirectlyfromdiamondpolishersinIndia,whichmeansbetterpricesandproductselection.TheyusedtogoviaabrokerinHongKongwhowasbuyingfromAntwerp.Wearealsohelpingthemcreateajade-inspiredjewelrycollection.Chinesewomentendtofavorjadeabovediamondsbutwehaveyettoseeareallycontemporary,beautifully-designedrangeofjadejewelry.

RAvi THAKRAN | industry Q&a [email protected]

The aspiration angleL Capital Asia, a private equity firm sponsored by LVMH, the world’s largest luxury goods company, was set up in 2008 and closed its first fund in 2010. Managing Partner Ravi Thakran tells AVCJ what makes the firm different

“We invested in Genesis just over a year ago but we have already been approached by two listed companies about selling the asset”

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daVid rubenstein selling lemonade,BillConwayworkingincallcenterandDanielD’Anielloservingupdonuts:thesewerethe“what-might-have-been”snapshotsofferedbyTheCarlyleGroup’sfoundersintheir2011Christmasvideo.Itwasentertaining–privateequityjargonreeledofftothebemusementofthemanorwomaninthestreet–butithadasecondarypurpose:remindingviewersthattheseindustrytitansareordinaryguystryingtobuildextraordinarybusinesses.

KKRhasalsoengagedinvisualstorytelling,albeitlessseasonalandmoreserious.Itswebsitefeaturesathree-minutevideoproducedbythePrivateEquityGrowthCapitalCouncilearlierthisyearinwhichKKRprofessionalsdemonstrate“value-addinaction”atportfoliocompanyRockwoodHoldings.Theprofessionalsconducton-siteanalysisattheUS-basedchemicalcompanyandthescreenultimatelycutstoRockwood’sCEO,whosays,“Theprivateequitypartnerhasbeengreatforus.”

BothKKRandCarlylearenowlistedcompaniessotheymustdevotemoretimeandresourcestoprofilemanagement.Yetinthelast12monthstheyandotherprivateequityfirmshavecomeunderevencloserpublicscrutiny.AssoonasMittRomneylaunchedhisbidfortheRepublicanpresidentialnominationpoliticalrivalsbegandevisingwaystomilktheindustry’sintermittentfailuresandcutthroatreputationforallitwasworth.

TheimageofPEinEuropeislittlebetter,withpoliticiansinGermanyandtheUKlongstandingcriticsoftheperceiveddamagecreatedbyleveragebuyouts.AlmosthalfofLPsinterviewedforthelatesteditionofCollerCapital’sglobalprivateequitybarometerconsiderthegeneralreputationofPEasbad;onlyonein10saidtheassetclassisseenasagoodthing–droppingtoonein20amongEuropeaninvestors.

“Privateequityiscertainlyanicetargetforcriticismandindustryparticipantshaven’tseenbrandbuildingasparticularlyimportantwhileit’sactuallyverynecessary,”MarkusAbleitinger,managingdirectorofAsiainvestmentmanagementatCapitalDynamics,tellsAVCJ.“Wearecertainlyawareofwhetherornotaprivateequityhousehasapositivebrandimagebecausetheseareusuallysuccessfulfirmsthataren’tshyabouthavingtheirnamesmentionedinpublic.”

WhileitisclearthatprivateequityneedstoimproveitspublicprofileintheWest,theassetclassisconsiderablylessdemonizedinAsia,wheretransactionshavetraditionallyfocusedongrowthcapitalratherthanleveragedbuyouts.Andtheninsomelessdevelopedcountries,privateequityissimplyunknown.

“ThebiggestchallengeconcerningPE’spublicimageisthelackofawarenessoftheassetclassitself.Assuch,manypotentialportfoliocompaniesdon’teventhinkaboutitasavehicleforcapital,”saysStevenOkun,directorofpublicaffairsofKKRAsiaPacific.“Thisprovidesanopportunityforustocreateafullpicture–notsomethingyoucanfindintheUSwhereeveryonealreadyhasanimageofprivateequityinonewayoranother.”

Going mainstreamAlthoughAsiaisstillarelativelyyoungplayeringlobalprivateequity,itisedgingnearertothemainstream,atwhichpointAsiangovernmentsandtop-tierdomesticfinancialinstitutionswillpaymoreattentiontoit.Abroaderpublicprofiledrivenbymediacoverageandincreasedregulationwillinevitablyfollow.

Certaingovernmentagenciesintheregionarealreadytryingtopromotetheassetclass,thesophisticationoftheireffortsdependentonrespectiveknowledgeandexperience.China’sNationalSocialSecurityFundannouncedinSeptemberthatithadcommittedRMB22.6billion($3.6billion)to16venturecapitalandprivate

equityfundstoenhanceinvestmentreturns;aSenateenquiryinAustraliaalsoconcludedthatprivateequityisgoodfortheeconomy;KoreaandSingapore–bothaggressivetechnologicalinnovators–areencouraginginvestmentintostart-upsthroughventurecapitalfunds.

“ThespeedatwhichPEhasgonefromobscuritytohouseholdnameinChinasurprisedeveryone,”saysYichenZhang,CEOofCITICCapital.“TheassetclassisprobablybetterknowninChinathanintheUS.Andit’sgenerallyapositiveview:ifyouaskthetopcollegegraduateswhattheywanttobe,it’sstillinvestmentbankingandprivateequity.AlotoftheprivateequityexecutivesinChinahavealmostrock-starstatus.”

FollowingtheleadoftheirWesterncounterparts,largefinancialinstitutionsinAsiaaretransformingintomulti-strategyassetmanagersinordertoappealtoabroaderbaseofinvestors.ChinaLife,forexample,haswonapprovaltolaunchasubsidiarytoinvestinprivateequity,whiledomesticbrokeragesChinaInternationalCapitalCorporationandCITICSecuritiesappeartobemovingintonewassetclassesasfastastheregulationswillallow.

InIndia,privateequitysubsidiarieshavebeenestablishedbylocalfinancialservicesgiantssuchasInfrastructureLeasing&FinancialServices(IL&FS),InfrastructureDevelopmentFinanceCompany(IDFC)andICICIBank.Feedingintothegeneralinvestmententhusiasm,mostofthecountry’sbusinessnewspapersnowhaveaspecificprivateequitybeatintendedtoinform

A good citizenPrivate equity globally is under more scrutiny from more directions than ever before, placing a higher value on good branding and reputation. Does the asset class also suffer from the same profile problem in Asia?

LPs on private equity’s public reputation

Source: Coller Capital Global Private Equity Barometer, Summer 2012

Good 10%Bad 45%Neutral 45%

Proportion of investors that belive the LP community should speak out in defence of PE

Source: Coller Capital Global Private Equity Barometer, Summer 2012

No34%

Yes66%

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Why are state-owned enterprises (SOEs) looking to invest overseas, when the Chinese market and consumer base is still growing?

Most sectors in China are faced with lack of effective demand and serious overcapacity problems, so SOEs have intrinsic motivation for global expansion and invest-ment. Chinese government policy tries to guide appropriate SOEs into becoming leading global enterprises through overseas mergers and acquisitions.

How can private equity firms assist SOEs in their quest to expand overseas?

Screening targets and joining investment negotiations; helping SOEs create international and professional teams internally; identifying external intermediary agencies for transaction purposes; assisting with communications – on a political and policy level as well as a social and cultural level – in the target country; contributing to the planning and implementation of post-investment management strategies.

Outbound Private Equity Investment by State-Owned Enterprises in China

Which sectors and geographies do you think are most likely to be targeted by SOEs when investing overseas, and why?

Firstly, natural resources. The first choices for mergers and acquisitions are regions that are rich in oil, coal, iron and other mineral resources, notably Africa, Australia and Canada. These non-renewable resources are important strategic materials for China’s further economic development, but the country itself is unable to supply them domestically.

Secondly, telecom assets in Asia and Africa. On one hand, China’s telecom operators have tremendous financial strength; on the other hand, the corresponding countries need to improve their telecom infrastructure but financial or technological limitations preclude them from using independent contractors or operators.

Thirdly, commercial banks, investment banks and financial services institutions in the US, Europe and other developed countries. China’s state-owned financial institutions want to accumulate experience in operating and managing financial assets via mergers and acquisitions, as well as expanding their businesses globally.

Fourthly, transportation infrastructure in Africa, Asia and South America, including railways, highways, airports and seaports. China has huge excess capacity in these areas and requires a global market to help digest it.

Finally, commercial real estate, including the hotel and services industries in the US and Europe, because Chinese players want to learn how to meet the evolving needs of domestic customers.

Do you see this trend accelerating or decelerating over the next 3-5 years?

This trend will accelerate in the next 3–5 years. China’s SOEs have sufficient liquidity and the inherent impulse to invest.

What has the overall performance been so far for outbound private equity investment from China?

We are still at a very early stage, and there is a lack of understanding of market conditions as well as the impact of the global economic downturn. Another reason is time concerns. Private equity investment is illiquid and long-term, so investors must wait to see the full effects.

Alex Chen is Managing Partner of Silver Star Global Capital, a financial advisory company which focuses on private equity, investment management, and financing services for emerging enterprises in Greater China. Mr. Chen was previously Partner of Greenbridge Capital, also a financial advisory company focused on China. From 2004 to 2005,

he worked for Zero2ipo as Managing Director. He helped to found the China Venture Capital Association in 2003 and acted as the Deputy Secretary-in-Chief of the organization until 2004. From 1997 to 2003, he founded two famous business magazines in China: CEO&CIO and Digital Fortune. During his financial advisor career, Mr. Chen has helped about 50 companies in China raise money from PE/VC firms, for a total of about US$ 1 billion. Mr. Chen is an expert on the PE/VC industry in China and has vast relationships in this industry. He graduated from Peking University with Bachelors and Masters degrees.

SPONSORED ARTICLE

www.glgresearch.com© 2012 Gerson Lehrman Group. All rights reserved.

sponsored artiCLe

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andeducatethepublicabouttheassetclass.“Fiveyearsago,therewasverylittlemedia

coverageconcerningprivateequityandpeopledidnotfullycomprehendtheindustryorrecognizeanyoneworkinginit,”ArchanaHingorani,CEOofIL&FSInvestmentManagers,says.“Buttoday,instarkcontrast,PE-relatednewsandtransactionsdominatetheheadlines.”

Theemergenceofprivateequityinthepublicdomaindemandsaresponsefromindustryparticipants.Ignoretheissueandthevoidinthenewsflowwillsoonbefilledbyuninformed,perhapsovertlynegative,coverage;beproactiveandthereistheopportunitytoinfluencethepublicview.Itisespeciallyimportantwhenapproachingpotentialinvesteecompanies–whosemanagementmaynotbetoofamiliarwiththeassetclass–inmarketswheretherearecompetingsourcesofcapital.

ThisexplainswhythelikesofKKRandCarlyleareemployingmorepublicrelationsexecutivesinlocalmarkets.EvensomelocalGPsthathaveyettospendlargeamountsonmediacampaignsarebeginningtotakeactiverolesinthemediaandatindustryevents.

“Aswearebetterknown,wearemoremindful

ofourpublicprofilethanbefore,”JohnZhao,CEOofHonyCapital,tellsAVCJ.“Butwehavealwaysbeenverycareful.Evenwhenwewerenobody,wewereseriousaboutbuildingandprotectingourreputation,especiallyinemergingmarketslikeChina.”

Adding valueApositivebrand,however,doesn’tcomesimplyoutofwords.Aprivateequityplayercanonlypublicizeitssuccessifitisgenuinelybringingvaluetoinvestorsandportfoliocompanies.Inthiscontext,first-handaccountsfromentrepreneurswhohavereceivedprivateequityfundingandexpertise,andbenefitedfromtheexperience,areworththeirweightingold.Wordspreadsthroughouttheirbusinessnetworksandsuddenlyotherentrepreneursaremorewillingtolistentoproposals.

Inordertodrawmoreattentiontoitsvalue-addstrategy,KKRteamedupwiththeEmergingMarketsPrivateEquityAssociation(EMPEA)toproducein-deptharticlesontheroleofprivateequityintwoofitsportfoliocompanies.First,JiuqingDeng,chairmanofModernDairy,emphasizesKKRasatruepartnerthat“works

alongsideusateverystageofModernDairy’sdevelopment.”ThenYuchengLin,CEOofUEL,explainshowhewasableto“leverageKKR’sglobalresources,extensiveoperationalandfinancialexpertiseandtakeadvantageoftheirChinateam’slocalexperienceandtrackrecordofsuccess.”

“Togetthemessageouteffectively,itisbetternottotalkaboutyourself,buttohaveothersprovidingtestimonials.Thisgeneratesgreatercredibilityfortheworkyouhavedonetogether,”saysKKR’sOkun.

TheAustralianPrivateEquityandVentureCapitalAssociationtakesasimilarapproachinitsmediaoutreachefforts.RoundtablediscussionsarearrangedfeaturingaprivateequityexecutiveandtheCEOofaportfoliocompany.TheCEOtakesthelead,explainingwhyhechosethisparticularPEpartnerandwhathasbeengainedfromtheexperience.

International angleForforeignprivateequityfirmsoperatinginAsia,perhapsthemostsignificantelementofvalue-addisaccesstotheirglobalnetworks.Inpracticalterms,thismightinvolveidentifyingnewcustomersandsuppliers,makingintroductionstopotentialdevelopmentpartners,orbringinginexecutiveswhohavefacedandovercomesimilarbusinesschallengesinothermarkets.

“WhenprivateequityplayerstalkaboutbrandinginAsia,theyincreasinglyunderstandthatcompaniesintheregiondon’tlackmoneybutareclamoringforaccesstointernationalmarketsandindustryknow-how,”saysRichardBarton,aspecialistinstrategiccommunications.“Foranyinternationalfirmwishingtobeacredibleplayerintheregion,thesearethethingstheyneedtodemonstrate.”

Apartfrompromotingindividualsuccessinsupportingportfoliocompaniesasameansofgeneratingnewinvestmentopportunities,industryparticipantswouldliketoseecollaborativeeffortsaimedatshoringupthegeneralreputationoftheassetclass.ThereisasensethatprivateequityinAsiaisworkingtoadeadline–actnowandconsolidatetheindustry’sstandingandthiscouldpreemptanynegativepublicitythatmightotherwisehavepoliticiansclamoringfortighterregulation.

“Asregulatoryauthoritiesgloballyhavebeenmoreattentivetopotentialrisksattachedtoallfinancialproducts–plusthefactthattheydon’treallyunderstandprivateequity–communicationisimportant,”DavidPierce,CEOofSquadronCapital,tellsAVCJ.“ThisisespeciallytruewhenprivateequityinAsiahasmainlybeenaboutgrowingsmallandmedium-sizedenterprises,whichisexactlywhatpolicymakersarelookingfor.”

Here to stay: building stable gp platforms“IattendedaconferencerecentlyatwhichpeopleaskedtheLPstherewhattheyworryabout

themost.TheanswerisclearlywhentheirGPsmakethefrontpage–unexpectedlyandnotforgoodreasons,”saysVincentHuang,apartneratglobalfund-of-fundsmanagerPantheon.“Iamsuretherearefundmanagersthatareincreasinglyawareofthisbutpublicimagetraditionallyhasn’tbeenatoppriorityofmostGPs.”

Sincetheglobalfinancialcrisis,privateequityhasbeenforcedintoamorecloselyregulatedandscrutinizedspace.LPsarecertainlybecomingmoreselectiveintheirinvestmentsandthereislesstoleranceforeverythingfrombadreturnstobadimage.TherushtoinvestinChinaandIndiafundshasbeenreplacedbycaution.Thereisnomoreeasymoneyforfirst-timefunds.Alignmentofinterest,sustainablebusinessmodelsandstableteamsarehighpriorities.

SomeGPsarecertainlyawareofthat.HonyCapital’sCEOJohnZhao,forexample,tellsAVCJthat,fromtheoutset,hewasfocusedon“buildinganinstitutionthatwouldlastforever.”

SimonPillar,co-founderofPacificEquityPartners(PEP),addsthathiscompanyhasalsobeenconsciousoftheneedtobuildingalong-lastingfranchiseratherthanaGPthatdisbandsafterjustoneortwofunds.“Thefirm’snamedoesnotreflectthefoundersandwealwayssetouttoestablishabrandthatdoesn’trelyonanyoneorsmallgroupofindividuals,”Pillarexplains.“Wehaveovertheyearsinstitutionalizedwhatwedo.Wehopethismeanswehavelearntfrommistakesandimprovedthewaywedobusiness.”

GPsthatexudestabilityandlongevityareasourceofcomfortforLPs.However,MarkusAbleitinger,headofinvestmentmanagementforAsiaatCapitalDynamics,arguesthatastrongbranddoesn’tnecessarilymeanaprivateequityfirmwillstayinbusinessfor20years.Ultimately,GPsarejudgedontheirtrackrecords.

“ThereisasayingatSequoiaCapital:‘You’reonlyasgoodasyournextinvestment,’”Ableitingersays.“Astoughasitmaysound,abusinessmodelisonlyasgoodasthelastdeal.Whenyouscrewup2-3dealsyouareindanger,regardlessofthestatusofyourbrandorthepublicorindustryawarenessofyourcompany.”

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AUSTRALIA

Katherine Woodthorpe, CEO, Australian Private Equity & Venture Capital AssociationtHree to four times a year, a groupofjournalistsfromanAustraliannewspapersitsdownwithaprivateequityexecutiveandtheCEOofoneofhisportfoliocompanies.ThePEexecutivedoesverylittleofthetalking,leavingittotheCEOtoexplainwhyhebroughtinprivateequityandwhatit’slikeworkingforthem.

ThisisoneoftheAustralianPrivateEquity&VentureCapitalAssociation’s(AVCAL)roundtablesintendedtoimprovemediarelationswiththeindustry.“ItisveryfrankandbecausetheCEOisatthecoalface,ratherthanamanagerbehindthescenes,theygetagoodresponsefromthemedia,”saysKatherineWoodthorpe,CEOofAVCAL.

ThepublicfaceofprivateequityinAustraliahasbeentarnishedinrecentyears.AlthoughtheCooperReviewplacedthefeespaidtoPEmanagersunderthespotlight–promptingaminorityofinvestorstoreconsidertheirallocationstotheassetclass–thefalloutfromsomeoftheleveragedbuyoutsthattookplacepriortotheglobalfinancialcrisishasbeenmuchmoredamagingfortheindustry’sprofile.

Inthelastfewweeks,embattledmediagiantNineEntertainmentunderwentadebtrestructuringthatsawCVCCapitalPartnerslosealloftheA$1.8billioninequityitpumpedintothecompanythroughseveralhighlyleveragedtransactionsbetween2006and2008.Detailsoftheprotractednegotiationswereleakedtothepress,fuelingapublicperceptionofprivateequitythatdoesn’treflectthereality.

“Theythinkeverythingishighlyleveragedbuyouts–peopledon’tunderstandtheshadesofgraythattheindustrycomesin,”Woodthorpesays.“Oneoftheproblemsisthatthesedealsinvolvedbrandname,butthevastmajorityoftransactionsaresmallercompaniesthatnoonehasheardofbecausetheymakeshippingcontainersorconstructionsitetoilets.”

Ifaprivateequity-backedcompanygoesintoreceivershipitreceivesfarmorecoveragethansituationsinwhichthereisnoPEinvolvement.Atthesametime,storiesaboutinvestmentsgeneratinga6xreturnforLPsandhelpingmovebusinessesforwardgetlittletraction.

Whilenotingthisdisparity–whichisnotuniquetoAustraliaamongdevelopedmarkets–Woodthorpebelievesprivateequity’spublicprofileisfarbetterthanitwasfiveyearsago,partlybecausethereisageneralrecognitionamongGPsthattheworldhaschangedandtheymustbecomemoreengaged.

AVCALalsorunseventsdesignedtofacilitateabetterunderstandingofprivateequityingovernmentandcorporatecircles.ArecentseminarsawcorporateexecutivesandPEprofessionalsparticipateinpaneldiscussions,attractingaround40attendeesfromthebusinessworld.

“Thereisaperceptionamongcorporatesthatprivateequityinvestorsarehostilebidderswhocomeandkickthetires,”saysWoodthorpe.“Itremainsachallenge.”

CHINA

James Wang, partner, Han Kun Law Offices, BeijingpriVate equity is a broad term - itmightbeusedtorefertoleveragedbuyouts,pre-IPOfinancing,growthequity,venturecapital,orperhapsalloftheabove.WhileinmorematuremarketssuchastheUSandEurope,theleveragedbuyoutisadominantforce,withtransactionsizesthatdwarfthelikesofventure

capital,Chinaisstillverymuchasmall-capplay.Therearenoneofthenegativeconnotationstiedtoleveragedbuyoutsbecausesuchdealsdon’texist.Assuch,privateequity’spublicimagediffersfromelsewhere.

IntheWest,themediaisalltoowillingtobrandprivateequityinvestorsaslocustswhoacquireundervaluedcompanies,sackworkersandstripoutandselloffassetstopaydownthedebt.ThegeneralpublicinChinaislargelyoblivioustothiskindofcritique.Atthesametime,though,noconsistentviewsareexpressed–bythepublicorinthemedia–towardstheassetclass.Mostpeopledon’tunderstanditasafunctionofassetallocation.

Thisisanimportantpointbecause,regardlessofthefactthattheydon’tfullyunderstandPE,peopleareinvestinginit.Amongthosewhoparticipate,thereisageneralpreferencetobetonlyareaswithwhichtheyarefamiliar.Anentrepreneurwhohasmadehisfortuneinthetechnologysector,forexample,ismorelikelytoinvestinfundstargetingthatsector–orevensetuphisownfundtargetingthatspace.

Thechannelsthroughwhichindividualsparticipateinsuchvehiclesareasinformalastheirgraspoftheassetclassmightsuggest.Agroupoflike-mindedentrepreneursmightbeentrustcapitaltoanacquaintancewithsomeVCexperience.TheGPandLProles,soclearlydefinedinWesternprivateequity,areblurred;littleifanythingissetoutincontractform.

Insomeextremecases,these“investorclubs”reachasignificantscale,atwhichpointoperationsdobecomemoreprofessional.YunfengCapital,whichwassetupbyDavidYuandJackMa,foundersofFocusMediaandAlibabaGroup,respectively,hasapartnerrosterthatreadslikeawho’swhoofCEOswhohave

Australia

China

Around the region: Private equity’s public facePrivate equity is more entrenched and better understood in some Asian markets than others. What do the various stakeholders - entrepreneurs, government, media, public - make of the asset class?

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takenChinesetechcompaniespublicintheUS.Thecollectiveexperience,resources,expertiseandconnectionsoftheseindividualsmakesforapowerfuldeal-sourcingtool.

Highnetworthindividualswhodon’tbelongtotheseclubsaretypicallyapproachedbyplacementagentsregardingPEcommitments.Shanghai-basedwealthmanagementfirmNoahisacaseinpoint.Ithasestablishedawidenetworkofwealthyclientsandsucceededinraisingcapitalforanumberoffunds.

However,thefundraisingenvironmentisalotmorechallengingthisyearcomparedtothepasttwoyears.ThisispartlyattributabletothesharpdropinpublicmarketvaluationsinChina,whichmakesitmoredifficultforprivateequityandventurecapitalfirmstoexittheirinvestmentsatshortorderandforhighmultiples.

Formanyhighnetworthindividualsthatcommittedcapitalinmorebullishtimes,theassetclasshassuddenlybecomemuchlessattractive.Theyloseinterestanddefaultoncapitalcalls.Inthiscontext,it’sfairtosaythepublicfaceofprivateequityinChinaisn’tasrosyasitoncewas.

INDIA

Vikram Utamsingh, head of transactions and restructuring for KPMG Indiaa positiVe deVelopment in india’sprivateequityenvironmentsincetheglobalfinancialcrisishasbeenabetterunderstandingandastrongerappreciationfortheassetclass.Businessownershavebeguntoseeprivateequitynotonlyasjustanothersourceofcapitalbutmoreasapartnerforgrowth.

TheweakprimarymarketcoupledwithhighinterestratesoverthepastthreeyearshasmeantthatIndianfirmshavehadtolookatalternatesourcesofcapitalfortheirexpansionplans.Asaresult,notonlyhavebetterdealsflowedtoPEinvestors,butalsoentrepreneurshavebecomemoreappreciativeofthevaluethataprivateequityfirmbringsalongwithitsinvestment.

Ourresearchindicatesthatmorethan12companiesthatraisedmoneyfromprivateequitybetweenNovember2010andApril2012initiallygotregulatoryapprovalforIPOsbutsubsequentlychangedtheirplans.Forexample,anATMoutsourcingandsystemintegrationcompanyraised$33millionfromTPGCapitalinJune2011.Anenergycompanyreceivedabout$45millionfromaninternationalinfrastructurefund,havingrecognizedthatthispartnerhasastronglocalknowledgeoftheindustryaswellasaglobalnetworkofcontactsandexperience.

LargeIndianbusinessgroupsthatpreviouslywouldnothavepartneredwithprivateequityfirmsarenowapproachinginvestorstosupportexpansionintheoverseasmarkets.TheTataGroupandMahindra&MahindragrouphaveeachpartneredwithPEfirmsonspecificopportunities.

KPMGresearchbasedoninterviewswithbusinessownershasshownthatPEinvestorsarealsoplayingamoreactiveroleintheirportfoliocompaniesdespitebeingminorityshareholders.Theycanattractmanagementtalent,helpdevelopnewbusinessmodels,improvecorporategovernanceandidentifynewpartnersandcustomers.Inaddition,PEfirmsareincreasinglyhiringspecialiststoaddvaluetothesecompanies.

Asforthegeneralpublic’sviewofprivateequity,itisquitedifferent.ThisisbecausetheIndianmediaonlyfocusondealsandthechallengestheindustryfacesintermsofexitsandreturns.Also,theregulatorscontinuetohaveadifficulttimedistinguishingthisassetclassfromfinancialinstitutionalinvestorswhotargetshort-termpublicmarketdeals.TherecentlyissuedAlternativeInvestmentFund(AIF)regulationsimposeunnecessaryrestrictionsonfundraisingandfundmanagement.

TheIndustryisrespondingandhasformedworkinggroupsundertheIndianVentureCapitalAssociationandtheConfederationofIndian

Industrytointeractwithdifferentregulators.Thisapproachseemstobeworking.However,thegeneralpublicperceptionisamuchmoredifficultchallengetoovercome.

JAPAN

Joji Takeuchi, CEO and co-founder, Brightrust PE JapanVenture funds? “good guys.” Hedgefunds?“Greedyandscary”Buyoutfunds?“Whatdotheydo?Aretheyvulturefunds?ThisiswhatIthinkthe“uninformed”publicwouldsayifaskedabout“funds.”But,formostpeople,itishardtodistinguishbetweensomanydifferenttypesoffundsandunderstandexactlywhattheydo.

Broadlyspeaking,Ibelievethepublicimage

ofprivateequityhasimprovedsignificantlyinthelast10years.TheShinseiBankbailoutin1999-2000paintedanegativepictureoftheassetclassduetothespecificcircumstancesofthedeal.Inmid-2000s,MurakamiFund,anaggressiveactivisthedgefund,challengedpublictolerancelevelsof“greed-drivencapitalism.”

Inbetweenthem,alotofcorporaterestructuringandturnaroundswereexecutedbylocalprivateequityfunds.ManyinvolvedwellknowndomesticcompaniessuchasKaneboandDaiei.Asaresult,thepublicimageofprivateequityimprovedanditestablisheditselfintheJapaneseeconomyandsociety.Nonetheless,“fund”stillhasnegativeconnotationswhenusedinconjunctionwithcorporateacquisitions…

Small- and medium-sized enterprises (SMEs):SMEsaccountformorethan75%ofJapanesebuyouts,butanumberofthesecompaniesstilldeclinetomeetwithprivateequityfirms,possiblyduetothevultureimage.GettingaccesstothesedealsiscriticalforGPs.Whileforeigninvestorsinevitablyfindittough,captivefundscanleveragetheirtiestowell-knowninstitutions.

Large companies: MostlargelistedfirmsarehappytobuyportfoliocompaniesfromJapaneseandnon-Japaneseprivateequityplayers.Manywillalsosellsubsidiariestothesesameplayers.ProblemsonlyarisewhenPEinvestorstrytoacquirethesefirmsintheirentiretyormake“difficult”requests,suchmanagementchanges.

Investors:Inthepast10years,IhavenotmetasingleprofessionalintheprivateequitydepartmentofaJapaneseinstitutionwhosaid,“IdonotlikePE.”Manyhavebecomefansoftheassetclassbutregulatorydevelopmentsinrecentyears–notablyBaselIIIsolvencyrequirements–meanthisenthusiasmcannolongerbereplicatedattheinstitutionallevel.

Government: Themostearnestsupporterofprivateequity–onadomesticlevel–istheMinistryofEconomy,Trade&Industry(METI).ItwantstoseetheindustrydevelopandhassupportednumerousinitiativestopromoteforeigninvestmentsintoJapanesePEfunds.Theseincludethe2009taxreformthatsubstantiallyeliminatedtaxliabilityforforeigninvestorsinJapaneselimitedpartnerships.

Politicians:Theperceptionofprivateequityamongpoliticiansvariesdependingontheindividual’sknowledge.Itwouldbefairtosaythe

Japan

India

Page 28: The public face of private equity - AVCJ |Asia private ... · since 2007-2008, with more than A$3.3 billion ($3.4 billion) raised by 21 funds. According to the Australian Private

Affinity Equity Partners is an independently owned

private equity fund manager and currently advises and

manages over US$4 billlion of funds and assets, making

it one of the largest independent financial sponsors in

this region. The Affinity team has executed transactions

for values aggregating US$12 billion.

www. affinityequity.com

Sime Diamond Leasing(Singapore) Pte Ltd

Sole Investor

First buyout cum leveragedrecapitalisation of a financialinstitution in Singapore by a

financial sponsor

March 2001

Haitai Confectionery& Foods Co Ltd, Korea

Joint Lead Investor

Leveraged buyout of thesecond largest confectionery

company in Korea

September 2001

August 2007

Investment in Korea’s onlydigital satellite TV

broadcaster

Korea Digital SatelliteBroadcasting

Sole Investor

MK Electron Co Ltd

Sole Investor

First buyout of a Koreannon-financial institution by aninternational financial sponsor

May 1999

Mando ClimateControl Corp

Lead Investor

First leveraged buyoutin Korea by financial

sponsors

October 1999

Mando Corporation

Co-Investor

Leveraged buyout ofKorea’s dominant

auto parts company

December 1999

NS Electronics Bangkok Ltd

Sole Investor

Largest financial restructuringand recapitalisation buyout inThailand by a financial sponsor

February 2000

Himart Co Ltd

Lead Investor

Leveraged buyout ofKorea’s largest consumer

electronics retailer

April 2005

Loscam Limited

Sole Investor

Leveraged buyout of aleading returnable packaging

hire company in Australia

August 2005

The FaceShop Korea

Sole Investor

Leveraged buyout of aleading cosmetics company

in Korea

October 2005

Joint Lead Investor

November 2007

Leveraged buyout of a leadingindependent semi-conductor

test and assembly service providerlisted on the Singapore Exchange

United Test andAssembly Center Ltd

Joint Lead Investor

July 2009

Leveraged buyout of thesecond largest brewery

in South Korea

Oriental Brewery Co Ltd

Sole Investor

September 2011

Investment in the leadingfresh food provider in Korea

Pulmuone Foods Co, Ltd

Lead Investor

May 2011

Leveraged buyout ofNew Zealand's largest

poultry producer

Tegel Foods Ltd

October 2011

Leveraged buyout of Australia'slargest meat processor

Primo GroupHoldings Pty Ltd

Lead Investor

October 2009

Buyout of the leadingmanufacturer of energy-savingelectrical equipment in China

Beijing Leader & HarvestElectric Technologies

Lead Investor

September 2012

Investment in the third largestlife insurer in Korea

Kyobo Life Insurance

Lead Investor

September 2012

Investment in the leadingconsumer automotive services

group in Indonesia

Lead Investor

PT MitraPinasthika Mustika

online

Korea Digital Satellite Broadcasting

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pe & [email protected]

depthofunderstandingisquitemodest.Media: Themainstreammedia’sstanceon

privateequityalsovaries.Thelesstransparentthefund,themoresusceptibleitistocriticism.ThereisalsotheexpectationthatprivatefundsshouldplayamajorroleinenergizingJapaneseeconomy.

SOUTH KOREA

Sunny Yi & Wonpyo Choi, partners, Bain & Company’s Seoul officewHile tHe memory of priVate equity’stumultuousearlyyearsstilllingersinKorea,publicsentimentseemstohaveturnedacorner.ForeignPEinvestorsenteredthecountryduringthetoughdaysoftheAsianfinancialcrisisandfunds’healthyreturnsweremetwithstrongresentmentbyanationstrugglingwithmassiveunemployment.

Somedeals,likeNewbridgeCapital’sacquisitionandturnaroundofKoreaFirstBank,wereviewedmoreforthedramaticreturnsreapedbyforeigninvestorsthanforthesignificantimprovementsmadetothebusiness.Others,likeLoneStar’spurchaseofKoreaExchangeBank,endedinscandalandfueledacontinuingcontroversyaboutthewisdomofforeignersbuyingassetsinfinancialservicesandothersensitiveindustries.

Whileadegreeofsensitivityremains,itissoftening.AndtherearesignsthatKoreansasthegovernmentoffersmorevocalsupportandasmorecompanies,investorsandindividualsfeelitspositiveeffects.It’sonlybeeneightyearssincethegovernmentallowedlocalPEfundstooperate.

AmongKorea’sbusinessleaders,thosewhohaveusedprivateequityasavehicleforgrowthorcapabilitybuildingtendtobemorepositivethanthosewhohavenot.DoosanwiselyreliedonPEtocarveoutitsnon-corebusinessesandde-leverageitscapitalstructure.FilaboughtAcushnet,aleadinggolfbrand,withthehelpofPEinvestors.Manyownersofmid-capcompaniesarenowusingPEastoolsforgrowthcapitalortocash-out.Someareworkingwithglobalorregionalfundstoexpandoverseas.

Actionsspeaklouderthanwords,soeachsuccessfulPEdealinKoreaservestoquiettheskepticismthatonceragedsostrongly.

Privateequitystillhasitsshareofdetractors.Forexample,conflictsfrequentlyarisewhenPEfundstakeboardseatsandexercisetheirrights–angeringownerswhoareaccustomedtomakingalltheimportantdecisionsthemselves.Thereisalsoresistancewhenfundsstructuredealstogainfavorabledownsideprotection.And

becausemanyPEplayerslackyearsofexperienceworkingwithmajorfirms,theyalsolacktheinsightsandknowledgethathelpsimprovecompanies.

However,suchchallengesarenowbeingbalanced–andoutweighed–byvisibleevidencethatPEhasmuchtocontributetoKorea’seconomy.Thegovernmentandregulatorsarepositivetowardstheassetclassprovided

dealsdon’tinvolveover-leveraging,massiverestructuringorleakageofcoretechnology.

Thedaysofbottom-feedingaregivingwaytotangibleportfoliovaluecreation.PEfundsarebecomingmoreactivelyinvolvedinmanagementandoperations,upgradingportfoliocompanies’managementinfrastructuretomakethemmorescalable,findingnewcustomers,suppliersandpartners.Thesearenotonlyrequirementsforprivateequitytoflourish,butalsothebestwaytoimprovetheindustry’soncenotoriousimage.

SOUTHEAST ASIA

Dean Collins, partner, O’Melveny & Myers, Singaporegauging perceptions of priVateequityamongstthepublicandvariousstakeholdersinSoutheastAsiaischallengingforanumberofreasons,mostobviouslybecauseitsconstituentcountriesdonotthinkasone.Cultural,social,lingualandeconomicdisparitiesconfoundgeneralizations.

AtoneendofthescalesitsSingapore:modern,transparent,user-friendlyregulationandmakingaconcertedefforttoattractmoreforeignprivateequityfirms.Publicviewsontheassetclassaregenerallypositivebecausethegovernmentispushingalltherightbuttons.

Myanmarisattheotherendofscale.“Somegovernmentshaven’taddressedtheirmindstoprivateequityyet,”saysDeanCollins,aSingapore-basedpartnerwithO’Melveny&Myers.“Myanmarhasjustpassednewrulesonforeigninvestment.It’snotaboutPE;it’saboutrecognizingthisisapoorcountrythatneedsforeigncapital.TheyarenotdiscriminatingbetweenPEandcorporations.”

Lookingattheregionasawhole,economies

arenotaspenetratedbyPEaselsewhereinAsia.“Foryears,therewereonlyfourlocalGPsin

Indonesia–plusafewinternationalguysabovethemlookingfordeals–andnowthereare5-6,”saysCollins.“InThailandthereareonlytwoestablishedprivateequityfirms,andalthoughVietnamsawasharpincreaseinGPsafewyearsago,mosthavesincefadedtothemargins.”

Giventhegrowth-orientednatureofmanytransactions,togetherwiththestrongconsumersectorfocusincountriessuchasIndonesia,whereverthepublicandbusinesscommunitiesactuallyhavereasonablyinformedviewsonprivateequity,theytendtobepositive.

CollinscitesIndonesianmovietheaterchainBlitzMegaplexasanexample.Theentrepreneurwhostartedthebusinesswouldn’thavebeenabletodosowithoutsupportfromlocalGPQuvatManagement.Fromapureconsumerpointofview,beforeBlitzcamealong,Indonesiaonlyhadonemovietheaterchain,sothereisasensethatPEhasmadeapositivecontribution.

“Whatyoudon’thaveyetinSoutheastAsiaarethemillionairesyoufindinChinawhogotrichthankstoprivateequity-backedIPOs,”Collinsadds.“Peopleareinfluencedbytheirfriendsandcontacts–ifonepersonreceivedPEcapitalthentheotherswantinvestmentaswell–buttherearen’talotofstoriesaboutthisguyorthatguygettinghismoneyfromCDHInvestments.”

Thereare,however,acoupleofprivateequityprofessionalswhoenjoyareasonablyhighpublicprofile.GitaWirjawan,founderofAncoraCapital,isnowIndonesia’strademinister,whileSandiagaUno,co-founderofSaratogaCapital,isaregularcontributortolocalmedia.

Lastmonth,UnousedhiscolumninTheJakartaPosttocriticizemediacoverageoftensionsbetweenIndonesianfamilyconglomerateBakrieGroupandUKfinancierNathanielRothschild,whotogethercontrolBumi,

anIndonesiancoalproducer.Thepublicresponsewas,tosaytheleast,mixed.

ItservesasareminderthatSoutheastAsiaischaracterizedbyanassetownershipmodelunderwhichalotofpowerliesinthehandsofafewfamilies.Privateequityfirmsneedtodobusinesswiththesefamiliesandsothepublicperceptionofonewillinevitablyruboffonthepublicperceptionoftheother.

South Korea

Southeast Asia

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ABU DHABI | BEIJING | BRUSSELS | DÜSSELDORF | FRANKFURT | HONG KONG | LONDON | MILAN | MUNICH | NEW YORKPALO ALTO | PARIS | ROME | SAN FRANCISCO | SÃO PAULO | SHANGHAI | SINGAPORE | TOKYO | TORONTO | WASHINGTON, DC

shearman.com

Shearman & Sterling has an established presence with a 139-year legacy. It is one of the world’s leading international law firms known for its expertise in virtually every area of law relating to commercial and financial activity, from advice on investment funds, capital markets, corporate/mergers and acquisitions, project development and finance transactions through to representation in international arbitration and litigation.

With a long-standing commitment to Asia for more than 30 years, we offer a sophisticated approach to deliver innovative and integrated strategic, tactical and technical advice to our clients. Our core practice areas include:

INNOVATION...SOPHISTICATION...INTEGRATION...

▪ Acquisition Finance▪ Asset Management▪ Banking & Finance▪ Capital Markets▪ Direct Investment

▪ Fund Formation▪ Intellectual Property▪ Litigation▪ Mergers & Acquisitions▪ Private Equity

▪ Privatizations▪ Project Development

& Finance▪ Regulatory & Compliance

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Number 42 | Volume 25 | November 06 2012 | avcj.com 31

ABU DHABI | BEIJING | BRUSSELS | DÜSSELDORF | FRANKFURT | HONG KONG | LONDON | MILAN | MUNICH | NEW YORKPALO ALTO | PARIS | ROME | SAN FRANCISCO | SÃO PAULO | SHANGHAI | SINGAPORE | TOKYO | TORONTO | WASHINGTON, DC

shearman.com

Shearman & Sterling has an established presence with a 139-year legacy. It is one of the world’s leading international law firms known for its expertise in virtually every area of law relating to commercial and financial activity, from advice on investment funds, capital markets, corporate/mergers and acquisitions, project development and finance transactions through to representation in international arbitration and litigation.

With a long-standing commitment to Asia for more than 30 years, we offer a sophisticated approach to deliver innovative and integrated strategic, tactical and technical advice to our clients. Our core practice areas include:

INNOVATION...SOPHISTICATION...INTEGRATION...

▪ Acquisition Finance▪ Asset Management▪ Banking & Finance▪ Capital Markets▪ Direct Investment

▪ Fund Formation▪ Intellectual Property▪ Litigation▪ Mergers & Acquisitions▪ Private Equity

▪ Privatizations▪ Project Development

& Finance▪ Regulatory & Compliance

Q: How conscious are you of the Unitas Capital brand?

A:Wecontinuallytrytobuildupourreputationandthestrengthofourbrandthroughtheinvestmentswemakeandtheclarityofourstrategy,aswellasthewayweinteractwithmanagementpartnersandLPs.Ifwearecreateadistinctvaluepropositionthatattractspotentialportfoliocompanies,resultingingooddealsandgoodreturns,thevaluepropositionwillbecleartoLPs.Sowhatwesaytothetwogroupsisverysimilar.

Q: In terms of what LPs require of Unitas, how important are environment, health and safety (EHS) issues?

A:Universally,increasedattentionisbeingpaidtocomplianceandpeopleareparticularlysensitiveaboutemergingmarketsbecausetheseissuesgetplentyofcoverage.TakeforexampletheissuessurroundingChinesecompanieslistedintheUS.Weareverycarefulandhavestrictcomplianceproceduresinplaceatallourcompanies.Wehaven’tseenahugechangeintermsofLPsaskingforlotsofdocumentationbutIwouldn’tbesurprisedifthattrenddeveloped.

Q: To what extent is EHS a priority when exiting investments to multinationals?

A:StrategicinvestorshavemadeChinaatoppriorityandtheyarelookingforacquisitionsformarketentryorexpansion.However,theydogetnervousaboutsystemsandcompliance,andtheriskofendingupinaverymessysituation.Onethingwecandoisensuretheportfoliocompanyisveryclean.

WhenUnitasandAffinityEquityPartnerssoldBeijingLeader&HarvestElectricTechnologiestoSchneiderlastyear,anumberofstrategicinvestorswereinterested.Onereasonitappealedtothemwasthecompanyhadgoodsystemsandaleadershipteamthatcouldinteractwithmultinationals.Affinityandourselvesdidalotofwork,introducingnewseniormanagementandestablishingbetterfinancialsystemsandcontrols.

Q: What kind of post-close conditions do strategic investors seek to impose?

A:Itvaries.ThereareEuropean-styletransactionswherethereisnorecourseforthebuyerandit’ssimilartobuyingapubliccompany.Ontheotherhand,youhaveUS-styleacquisitionswheretherearemorecovenantsandundertakingsonthepartofthesellerandmorerecourseforthebuyer.Dependingoncompetitivedynamicsinthedealandotherfactors,aprivateequitysellermightacceptsomerecoursebutitwouldtypicallybeverylimited.Andinnoeventwouldthebuyerbeabletorecovermorethanthesellers’proceeds.TherehavebeensituationsintheUS,forexample,whereahugeenvironmentalliabilityemergedandthebuyerhasgoneafterthesellerformorethantheypaid.

Q: What about the brand and reputation in a fundraising context? Your current vehicle closed in 2008, so presumably you are thinking about returning to the market…

A:Wehaven’tfinalizedtimingforournextfund.Westillhave

capitalleftinourcurrentfundandourfocusisoninvestment,but,yes,wewillenterthemarketinthenottoodistantfuture.Wefeelourparticularniche–beingaleadingAsianfranchiseintheindustrialandconsumer-

retailspaces,combininglocalAsianknowledgewithglobalbusinessanddealexperience–isrecognizedbyexistingandprospectiveLPs.WehavealongtrackrecordinAsiaandapowerfulvaluecreationmodelthatisuniqueinthemiddlemarket.SeveralofouroperatorsareformerCEOswhohaverunbusinessesanddonedeals,andoneachinvestmenttheyshareresponsibilitywithso-calleddealpartners.Theyalsosharecarriedinterestacrossthefund.

Q: You have made two

investments this year – Korean

outdoor clothing maker NEPA and Chinese restaurant chain Babela’s. What are your operating partners doing with these companies?

A:WithNEPA,thefocusinparticularishelpingthemexpandoverseas.Koreaisthesecond-largestoutdoorapparelmarketintheworldandthecompanyhasdevelopedlineswithgreatdesignandperformancecharacteristics.Wethinkitsproductswillhaveappealinforeignmarkets,startingwithChina.EugeneSuh,wholeadsourconsumerandretailbusiness,andJayLee,whowasformerlyCEOofBuyTheWayandbeforethatwasatYumBrandsandPepsiCo,areinchargeofthatinvestment.WithBabela’s,thereisagoodbrandandplatformbutawholerangeofoperationalimprovementsarerequired,rangingfromprocurementtorestaurantdesigntowhat’sonthemenu.GeneandJayarealsoworkingonthatalongsideJimTsao,whoalsocomesfromanoperatingbackgroundandleadsouroveralleffortsinChina.

Q: Where do you see the most investment potential right now?

A:PublicmarketvaluationshavecomedowninChinabutyoustilldon’tseealotofentrepreneurswillingtosellcontrollingstakestoPEinvestors.However,weareseeingmoredealflowinemergingprivately-ownedconsumerandretailbusinessesandcross-borderindustrial.WeownfourcompaniesthatwereoriginallybasedoutsideofAsiabuthaveabigpresenceintheregion.OurfocusisonglobalizingthemandhelpingthemexpandinAsia.

JOHN LEWiS | industry Q&a [email protected]

Reputation mattersJohn Lewis, chief investment officer at Unitas Capital, talks to AVCJ about the importance of reputation in Asia from fundraising through post-deal value-add to exiting portfolio companies to multinational buyers

“We have a powerful value creation model that is unique in the middle market in Asia”

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www.aims-international.netwww.aims-china.com

With leadership in the private equity sector moving from country specific to global markets, we encourage private equity companies to look for talent beyond borders. AIMS has been at the forefront of conducting global,

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We believe in being creative in our search, by giving priority to understanding our client’s brand, target group, company culture, company structure, lifestyle and philosophy. We use non-traditional channels to look exclusively

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Number 42 | Volume 25 | November 06 2012 | avcj.com 33

www.aims-international.netwww.aims-china.com

With leadership in the private equity sector moving from country specific to global markets, we encourage private equity companies to look for talent beyond borders. AIMS has been at the forefront of conducting global,

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We believe in being creative in our search, by giving priority to understanding our client’s brand, target group, company culture, company structure, lifestyle and philosophy. We use non-traditional channels to look exclusively

for those outstanding professionals who can combine a unique mix of financial knowledge, business leadership and managerial skills and have the vision to be attracted by great growth opportunities and new challenges.

AIMS industry teams and specialists’ combined knowledge and experience allows us to understand the dynamics and trends of each industry’s job market. We provide our clients with savvy insight and advise during and after their talent

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pe & [email protected]

tHe planned $8.9 billion expansionofapetrochemicalplantintheeasternChinesecityofNingboprovokedawaveofprotestsbyresidentslastmonth.Theywereconcernedaboutplanstoproducetheindustrialchemicalparaxyleneatthefacility,whichcouldcauseuntolddamagetothelocalenvironmentandhealth.Afterthreedaysofdemonstrations,thelocalgovernmentannouncedthattheprojectwouldnotgoahead.

ThisscenariohasbeenrepeatedtimeandagaininChinainrecentyears.Itissymptomaticofagrowingawarenessofenvironmentandsustainabilityissuesglobally,andisreflectedbytheincreasingnumberofprivateequityfirmsputtingenvironmentalandsocialgovernance(ESG)higheruptheagenda.ArecentPricewaterhouseCooperssurveyintotheresponsibleinvestmentpracticesof17PEhousesfoundthat94%offirmsbelievethatESGactivitiescancreatevalueattheirportfoliocompanies.

“Peoplenowadaysaremoreawareofbriberyandcorruptionissues,governanceproblemsincompanies,workerparticipationandexploitationissues,andenvironmentalissuessuchasreductionincarbonfootprintandfueleconomies,”saysClaireWilkinson,generalcounselatplacementagentMVisionandchairoftheEuropeanVentureCapitalAssociation’sResponsibleInvestmentWorkingGroup.

Compliance isn’t enoughForthosefirmsinvestinginChina,complianceisakeyissue.Whilemanylocalcompaniesmayhaveundergoneenvironmentalimpactassessments(EIAs)–todeterminetheimpactaproposedprojectmayhaveontheenvironment–andobtainedthenecessarypermits,onnumerousoccasionspermitrequirementshavenotbeenimplemented,meaninginvestorsfindthemselvesliabletopaylargesumstobringprojectsuptothemark.

AccordingtoJamesM.Pearson,CEOofPacificRiskAdvisors,whichconductsenvironmentalandsocial(E&S)duediligenceonbehalfofinvestors,firmsthatareonlyinterestedinbeingcompliant–asopposedtowantingtobackfirmswithsuperiorESGrecords–aresettingtheirstandardstoolow.

“Ifyou’renotincompliance,you’rebreakingthelaw,sothosepeoplewhoarereallyhappy

becausethey’recompliantareatthebottomofthebottom,”hetellsAVCJ.“Theyshouldbesayingthey’rebetterthancompliance,whichwouldmeantheyareabletoidentifyalotofoperationalimprovementsstaringthemintheface.I’venevergonetoafactorythat’sbeen100%incomplianceanyway–I’vealwaysfoundsomethingregulatory-wise,whetherit’stheenvironmentorhealthandsafety.”

LaborissuesarealsoacauseforconcernamongGPs.Thebiggestissue–inChina,inparticular–isthatoftenpotentialtargetshavenotpaidforsocialinsurancefortheirworkers,despitethisbeingrequiredbylaw.Afirminvestingintosuchacompanyneedstobeawareofthis,toensureback-payisprovidedandthatallfutureemployeeshaveappropriatehealthcareandaccidentcoverage.Insomecases,alackofinsurancemightbecauseenoughtowalkawayfromadeal.

“Ifyou’vegot100workersandforthelast10yearsthey’vebeenexposedtosometoxicchemical,theymaybecomingbackillandyou’reliabletobesued,”pointsoutPacificRisk’sPearson.

ComplianceandlaborissuesarenothingnewamongAsiancompanies,though.What’schangingistherecognitionfrominvestorsoftheimportanceoftheseissues,andriskmanagementisaprimemotivator.ChinaInvestmentCorp-backedChina-ASEANInvestmentCooperationFund(CAF),whichinvestsininfrastructure,energyandnaturalresourcesinSoutheastAsiaandChina,viewsE&Sduediligenceasjust

anothermethodforanalyzingthecapacityofaninvesteecompany’smanagement.

“IfapotentialinvesteecompanydoesnothaveasoundgraspofESGmanagementorthewillingnesstoimprove,thiscanbeasymptomofgreaterissuesathand,”explainsDeanRobinson,anassociateatCAF.“Byhelpinganinvestee

companyimproveitsESGperformance,thisinturncanhelpminimizerisksandimprovevalue.”

It’salsonotmerelythereputationoftheindividualcompanythatisatstake,either,butthebrandofthefundasawhole.NoGPwantstohaveanentityintheirportfoliothatconstitutesanenvironmentalreputationalrisk.Thisdoesn’tmeanthataninvestmentwon’ttakeplaceifanegativeESGfactorishighlightedinpre-dealscreening.Itsimplymeanstheinvestmentmanagerwilltakeonthatprojectwell-informedoftherisksandawareofthevaluethatcanbeaddedbyinstitutingnewproceduresormitigatingdownsides.

LP preferenceLPexpectationsconstituteanothersignificantdriverforPEfirmstofocusonESG.AccordingtoCollerCapital’slatestglobalprivateequitybarometer,themajorityofEuropean(70%)andAsia-Pacific(59%)LPsmonitor–orexpecttostartmonitoring–GPs’ESGpolicies,andmostindustryparticipantsbelievethiswillgrowincomingyears.SomeinvestorsstillpaylittleattentiontoESGissues,however,withColler’ssurvey

Sustainable alphaIncreasing numbers of PE firms are upping their commitment to environmental and social governance issues at future and existing portfolio companies. What’s their motive?

Do you have a policy on ESG issues and/or responsible investment?

Source: Pricewaterhouse Coopers survey, March 2012

50% of PE houses surveyed lack a policy on ESG issues

NoYes

Do you have systems in place to measure value created from ESG initiatives?

Source: Pricewaterhouse Coopers survey, March 2012

Only 40% of PE house have systems in place to measure

value created from initiatives

NoYes

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Number 42 | Volume 25 | November 06 2012 | avcj.com 35

notingthatonlyaquarterofNorthAmericanLPsmonitorESGstrategies.

“ThereareexceptionsofcoursewithsomenotableUSpublicpensionplansbeingveryactiveinthis,”saysMVision’sWilkinson.“Ithinkthisissocietal.TheendinvestorsareexpectinggoodreturnsfromtheirfiduciariesandmaybeinNorthAmerica,consumershaven’tyetmovedtowardsdemandingthatthosereturnsarealsobasedonsustainableinvestmentcriteria.”

Othermotivationsforarobustapproachto

ESGincludethepotentialcost-savingsforthePEfirm.KKRandDoughtyHansonareamongahandfulofinvestorsthathaveattemptedtoquantifythefinancialimpactoftheirenvironmentalactivitiesinmonetaryterms.KKR,forexample,claimsthatthankstobeingpartofitsGreenPortfolioProgram,investeecompanyOrientalBreweryhassaved$5.3millionandavoidedgenerating40,000metrictonsofgreenhousegas(GHG)emissions.Collectively,the23portfoliocompaniesthathavetakenpart

intheschemehaveachievedmorethan$365millioninfinancialimpactandavoided810,000metrictonsofGHGemissions,2.2milliontonsofwaste,and300millionlitersofwater.

“Cost-savingsarewhatmakestheprogramsustainableoveralongperiodoftime.Ifit’sdonetherightway,thisprogramshouldgoonforever,”saysSteveOkun,directorofAsia-Pacificpublicaffairs.“Ifitmakesbusinesssensetodosomething–andyoucanhaveanenvironmentalimpact–whywouldn’tyoudoit?”

Exit gainsArelatedadvantageisthebenefittheGPseesonexit.Thenotionof“sustainablealpha”–creatingadifferenceinvalueattheexitpointthroughfocusingonsustainabilityrisk–isonethatisgainingtraction.NotonlyitisadvisabletohavereputableE&Sproceduresincasethecompanydecidesthepursuealisting–theHongKongStockExchangehasjustintroducednewESGreportingrequirementsandotherexchangeshavetheirownstipulations–butfirmsgoingdownthesecondaryortradesalerouteshouldalsobeconsideringtheimpactESGcanhave.

“YoucanharponabouthowcomplianceisexpensiveandtakestimebutthesmartGPsgetit,”saysVikramRaju,seniorglobalfundsspecialistfortheInternationalFinanceCorporation(IFC).“Ifyouhavetwoequalcompanies–onewithESGstandardsandtheotherwithout–thecompanywithESGstandardscancommandabettermultiple.Ifyoudon’thavethis,itdefinitelydentsyourvaluations.”

ThepotentialmagnitudeofE&Sdisastersandpressurefrominvestors,particularlyIFCandAsianDevelopmentBank,meanit’saforegoneconclusionthatthePEindustry’sresponsetoESGwillevolverapidly.Whatformthisevolutionwill–andshould–takeisamatterfordebate.

“Attheoperationallevel,PEinvestorleadersinESGintegrationlikeRobecoPrivateEquitywillhelppushtheindustrytomovepastatendencytofocusononeortwoESGissues(suchascorruptionorwater)andtakeamoreholistic,engagingapproachwiththeGP,”saysDavidDoré,researchmanageratASrIA,anorganizationthatpromotessustainablefinanceandresponsibleinvestmentinAsia.“WewouldexpectanevengreaterawarenessthatESGintegration,suchasfocusingonemployeesatisfactiontherebyloweringsickleavesandincreasingproductivity,isnotinconflictwithvaluecreationandoperationalefficiency.”

AsdemandsfromsocietyandLPsrise,thosefirmsthatdevelopin-housecapabilitiestotackleESGmaybeinamuchstrongerpositionthanthosethatdonot.Themoreforward-lookingfirmswillseethisasanopportunityratherthanachallenge.

pe & [email protected]

global pe firms’ esg policies for asia cVc capital partners“OurESGpolicyinAsiaisconsistentwithourglobalpolicy.Asaresponsibleinvestor,CVCiscommittedtotheeffectivemanagementofESGissues,whichitbelievesshouldbeanintegralpartoftheoverallinvestmentprocess.Alldealteamsarethereforerequiredtoconsiderthesustainabilityimplications(bothrisksandopportunities)ofacquiringatarget,andtoformallydocumenttheirevaluationintheteams’investmentpapers.Inordertoassisttheteam,acomprehensiveonline‘SustainabilityToolkit’covering11industrysectorsisavailabletoprovideguidanceandhelpteamsidentifyrelevantESGissuesoneachdeal.”

tpg capital“TPG’scommitmenttosustainabilityinAsiasupportsthefirm’slong-standingconsiderationofenvironmental,healthandsafetypracticesinduediligence,investmentdecisionsandoperations.Ourfocusonsustainabilityenablesustomakebetterinvestmentdecisionsandachievegreaterresultsforinvestors,portfoliocompaniesandstakeholders.TPG’ssustainabilitycommitmentensuresthatsustainabilitypracticesareimplementedandthatmeasurableresultsareachievedinourcompaniesandouroperations.Weincorporatesustainabilityconsiderationsintoourinvestmentdiligenceanddecisionsandstriveforgreatertransparencyandgovernancefromourcompanies.”

KKr“In2009,webecamesignatoriesoftheUnitedNations-backedPrinciplesforResponsibleInvestment,inparttogiveusaplatformtoengagewithourinvestorsandpeersonmanagingESGissues.Inaddition,wepartnerdirectlywithanumberofLPstohelpdefineandprioritizeourESG-relatedeffortsaswellastolearnfromtheirexperiences,includingthroughour‘ESGroundtables,’whichwestartedholdinginsomecitiesin2010.”

bain capital“ESGprinciplesareatthecoreofBainCapital’svalue-addedinvestmentapproach.Weencourageouremployees,worldwide,togivebacktothecommunitiesinwhichtheyliveandwork,tohelpthebusinessesthatwecollaboratewithtobeenvironmentallyefficientandtohelpensurethatthemanagementteamswithwhichwepartneroperatewiththehigheststandardsofintegrity.”

the carlyle group“CarlyleemploysESGprinciplestocreatelong-termvalueforourinvestors.Weareintegratingresponsibleinvestmentguidelinesintoourinvestmentdecision-makingprocessforcontrolling,corporatebuyoutsacrossourportfolios.WecanworkwithourportfoliocompaniestofacilitatetheirevaluationoftheESGissuesassociatedwiththeirbusinesses.Asaresultofourencouragement,morethan60Carlyleportfoliocompanies–representingmorethan90%ofCarlyle-controlledcompanies–reviewedtheiroperationsinaccordancewiththePrivateEquityGrowthCapitalCouncilguidelinescorporatesocialresponsibilityin2011.”

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Number 42 | Volume 25 | November 06 2012 | avcj.com 37

[email protected]

in tHe two years since cHamp priVateEquitycloseditsthirdbuyoutfund,theAustralianGPhascompletedfivedeals,twoofthemtake-privates.Themostrecent,GerardLightingGroup,departedthedomesticbourselastmonthtojoinearlieracquisitionoOh!media,anoutdooradvertisingcompany,intheCHAMPportfolio.

Australiahastraditionallyofferedrichpickingsforprivateequityfirmschasingtake-privatesand2012isnoexception.PacificEquityPartners(PEP)acquiredcleaningandcateringcontractorSpotlessGroupinAprilwhileTPGCapitalhasbeenengagedintheon-again,off-againpursuitofstrugglingsurfwearmanufacturerBillabong.

Ontheothersideoftheworld,take-privatetransactionsofUS-listedChinesecompaniesreachedanewhighinAugustasFocusMediareceiveda$3.5billionofferfromaPEconsortium.Japanhasalsobeenbusy,withAdvantagePartnersbuyinghomebuilderYasuragiUnisonCapitalmovingforautopartsmakerAsahiTec.

Despitethisrecentactivity,Asianprivateequity-backedtake-privatetransactionsin2012accountforjustafractionofthevolumetransactedfiveyearsago.AsofOctober,$1.8billionhadbeencommittedacrossseventransactions;duringtheliquidityboomof2006-2007,whenbuyoutsofallkindsgrewexponentially,thereweremorethan40take-privatescollectivelyworth$31billion.

Thetougherdebtfinancingenvironmentispartlyresponsibleforthedisparity,butthegreatestchallengeisrootedinthewillingnessoffoundersandmajorityshareholderstotakepartinsuchtransactions.

“Inthegenerallylowvaluationenvironmentthathaslastedforsometimenow,take-privatesarebecomingamoreviableoptionforexistingshareholderstopursueanexit,”TatsuoKawasaki,afoundingpartneratUnisonCapital,tellsAVCJ.“Butgoingprivatedoescreatealittlebitofashocktothecompanyandyouneedtoexplaintomanagementandshareholderswhyitmakessenseinthisenvironment.”

Timid investorsThepublicmarketmalaisethatfacilitatestake-privatedealsislong-standing.WhileAustralia’sbenchmarkS&P/ASX200Indexistradingattwo-thirdsofitspre-globalfinancialcrisislevel,Japan’sNIKKEI225andHongKong’sHangSengIndexare

down50%and30%,respectively.Inthisclimate,investorexpectationshaveweakenedtothepointthattheyareopentooffersofimmediateorguaranteedliquidity.

“IfyouthinkbacktoourattemptedtakeoverofFlightCenterinearly2007,therewasasensethatthemarketwasinexorablyrising,”TimSims,founderandmanagingdirectorofPEP,tellsAVCJ.“PEhadexpresseditsinterest,andshareholderswereabletotellthemtogoawayintheexpectationthatthreemonthslaterthemarketwouldrewardthemwithahighershareprice.”

Thebestexamples–inanAustraliancontext–ofhowperceptionshavechangedareinvestmentgroupPerpetualandBillabong.Inbothcases,take-privateofferswerespurnedandthesharepricessubsequentlytanked.

KKRbidforPerpetualinOctober2010,offeringA$38-$40ashareforatotalconsiderationofA$1.75billion.Monthsoflimited

engagementfollowedasthetargetcompanyrepeatedlyinsistedtheofferwastoolow.WhenKKReventuallywalkedaway,Perpetual’ssharepriceplunged50%.

InFebruary,TPGwaspreparedtopayA$841millionforBillabong–orA$3.30pershare,upfromapreviousofferofA$3–onlyforthecompany’sboardtodemandatleast$4pershare.Asthecompany’scommercialdifficultiesbecamemoreapparent,itsstockbegantoslideandTPGreturnedwithaA$694millionoffer.Theboardreluctantlyopeneditsbookstotheprivateequityfirm.TPGwithdrewitsofferinOctoberafterconcernsemergedduringduediligence

andBillabongisnowtradingbelowA$1.Fearfulthatweakpublicmarketscouldfurther

underminethepersonalworththeyhavetiedupintheircompanies,foundersandshareholdersinseveralmarketsare–theoretically–moreopentoaprivateequitysolution.Somecompanychairmenactivelycourtprospectiveinvestors,offeringaccesstoassetsatcheapvaluations.

“Alotoftop-tierUS-listedChinacompanies,forexample,arenowtradingatahighsingle-digit,whereasifyousourceaprivatebusinessinChina,youneedtopaysomethinglike12-15xtheforwardprice-to-earnings(P/E)ratio,”DonaldYang,managingpartnerandCIOatAbaxGlobalCapital,explains.“Whenyoulookatthequalityofcorporategovernance,internalcontrols,andfinancialmanagement,theadvantageclearlygoestothelistedcompanies.”

Formanymid-capChinesecompanies,themainreasontheywentpublicintheUSinthe

firstplacewastoraisefunds.However,eversincefinancialirregularitieswereuncoveredatanumberofChinesefirmsthatlistedinAmericaviareversemergersthisfunctionhasceasedtobevalid.ChairmenarepayingtheadditionalcompliancecostsofmaintainingUSlistingandallthewhilemarketcapitalizationsareshrinking.

Whilenotalltake-privatedealsaresponsoredbyprivateequityinvestors,HonsonTo,headofprivateequityatKPMGAsiaPacific,suggeststhatPEfirmscanprovidefinancialandrestructuringexpertisetothesecompanies,inadditiontocapital.TheirmerepresencecanalsoboostaChineseissuer’scredibility.“Marketparticipants

The privatization playTake-private transactions have created headlines in a climate of low public market valuations. Companies are being targeted in Australia, Japan and the US, but a bid doesn’t necessarily result in a deal

No. of deals

Take-private transactions in Asia since 2005

Source: AVCJ Research

20,000

15,000

10,000

5,000

0

30

25

20

15

10

5

US$

mill

ion

Dea

ls

Investment amount (US$m)

2005 2006 20082007 2009 2010 20122011

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[email protected]

areeagerlyobservingthegrowingtrendoftake-privatetransactionsandanypotentialfirst-moveradvantage,althoughitremainstobeseenifsuchcompaniescanbesuccessfullyrelistedinafewyears’time,”Hosays.

MauriceHoo,globalleaderofOrrick’sM&Aandprivateequitypracticegroup,agreesthatPEplayerswhounderstandthevaluationdifferentialbetweenmarketsareplayingavitalrole.

“Almostallofthesetake-privatetransactionsareaimedatgoingprivateintheUSandthengoingpublicinHongKong,wherethecompaniesshouldexpecttofetchahighervaluation,”hesays.“Thisisduetonotonlyanabsenceofnegativepublicity,butalsoaninvestmentpublicthatshouldunderstandthecompanyanditsbusinessinChinamuchbetterthanintheUS.”

Inaccessible debtWhilelowvaluationsandrelativelyhigherlistingcostscanpresentacompellingcaseforgoingprivate,AustraliaandJapan,whichbetweenthemaccountfor60%ofAsia’sPE-backedprivatizationssince2005,aren’tseeinganythingliketheactivityof2006-2007.

Debtfinancingisakeyissue.Banksinbothcountriesarestillwillingtosponsorleveragedbuyoutsbuttherearefewerparticipantsthanbeforeandthedebtportionofdealsislessgenerous.InAustralia,forexample,Europeanbankshavemoreorlesscompletelyexitedthesyndicationmarketandthefourmajorlocallendersfocusonsmallerdeals.PrivateequityfirmsmustthereforerelyonUSandstrongAsianbanksforsupport.

“ThedealdebtmarginsandthegearingratioshavechangedconsiderablyfromthepeakoftheboomtothecurrentpositioninAustralia,”saysMarkMalinas,co-headofprivateequityatlawfirmAllens.“Debt-to-equityratiosofaround4xwerecommonin2006-2007andyoucouldgetamarginof2-2.5%overthebankbillswaprate;nowyouhavegearingratiosofaround2xandamarginataround4-4.5%.”

Withlessdebtfinancingavailable,privateequityplayershaveshiftedtowardssmallerandmid-marketdeals.Lastyear,theaveragePE-backedtake-privatedealinAustraliaandJapancameto$252millionand$116million,respectively;itwas$1.7billionand$604millionin2007.Anotheroptionissettingupclubdeals,butthatmaymeanalongerandmorecomplicatedexecutionprocess.

Take-privatesforUS-listedChinesecompaniesareontheoppositetrajectory,althoughit’sworthnotingthatdebtfinancing,whileavailable,islimited.Dealflowwasnegligiblein2006-2007,but45transactionshavebeenannouncedin2010-2012,16oftheminvolvingprivateequity.

Howeveranannouncementisnoguaranteeofaclosure:onlyfourofthesePE-backeddealshavebeencompletedasofOctober,datafromAVCJResearchandRothCapitalPartnersshow.

AbaxGlobalCapital’sbuyoutofFushiCopperweldisexpectedtocloseinthefourthquarter,twoyearsaftertheofferwasfirstsubmitted.Theprivateequityfirmhasonesuccessfultake-privatetoitsname–HarbinElectric–butthistookoneyeartotransact.

Game of chickenThelongexecutionprocesssuggeststhat,whencalculatingthepremiumtobeofferedtoshareholders,privateequityfirmsandcompanymanagementshouldtakeintoaccountthepossiblepricefluctuationsandthechangingvaluationexpectationsfromshareholders.

Justinthelastweek,a$1.7billiontake-privatebidsubmittedbyCVCCapitalPartnersandtheMalaysianstateofJohorforthecountry’stwomainKFCfastfoodfranchiseesmetwithoppositionfrominvestorsoneyearafterthedealwasannounced.Theyclaimedthattheoffercamesolongagothatthepricenolongerrepresentsthecompany’struevalue.

Sotherearetwoissuestoconsiderwhendealingwithshareholders.First,theymayloseinterestduringaprotracteddealprocess.Second,manycompanyownersinAsia–usuallythefirst-generationfounders–arenotfondofdelistingforprestigereasonsandoftenloathtogiveupsizeableportionsofequity.

“Youalsoneedtoremembertotreatminorityshareholdersfairlybecauseoftenanumberofthemunhappywiththeprice,”saysUnison’sKawasaki.“Ithinkithasbecomeclearoverthelastdecadethattheymayeventuallyspeakout.Forpeoplelikeus,theseconsiderationsareveryimportantandwemustmakesureatransactionisvalidfromallangles.”

Inaddition,KenChen,aShanghai-baseddirectoratL.E.K.Consulting,suggeststhatChinatake-privatesinparticularhavebeenaseller-ledgameinthelastcoupleofyears,giventhatthereismorecapitalthangoodcompanies.AlotoffundsraisedinthelastcoupleofyearsarestillintheprocessofuseuptheirdrypowderbeforereturningthecapitaltoLPs.

“Privateequityplayersdon’twanttocomeacrossastoodesperateduringnegotiationsbecauseitwillbemadeknowntoeveryoneinthepublicmarket,”saysChen.“Bothsideshaveprideandit’slikethegameofchicken.Whenthefounderturnsdowntheoffer,whyshouldwecomebacktoyou?”

ShouldeachoftheChinatake-privatesannouncedin2012actuallyclose,theregion-widefigurewouldballoonby$6.3billion.Butcomparedtotheboommarketin2006-2007whenassetpriceswererisingsteeply,thecurrenteconomicoutlookismoredifficulttopredict.PEplayersarecertainlyawareoftheuncertaintiesandskepticalaboutpayinghighprice.

Inthefaceofavaluationexpectationgapbetweenbuyersandsellers,ChristopherKelly,apartneratLinklaters,saysprivateequityplayersshouldemphasizehowtheycanaddvaluetotargetcompaniesratherthanjustfocusingongeographicarbitrageobtainedthroughbuyingUS-listedAsiaassetsandrelistingtheminHongKong.

“MostAsiatargetsarelookingbeyondthecashthatPEhousesbringtothetable.Whattheywantissomelevelofexpertiseforfuturegrowth,”Kellysays.“Certainprivateequityhousesarenowpursuinga‘buy-and-build’strategy–youpurchasetheasset,takeitprivateandbuildtheplatformbybuyingcomplementaryassets.TheresultingbusinessshouldbeworthmorethanthesumofthepartsandthevaluecreatedcanberealisedviaanIPOortradesale.”

Leading Asia take-private deals since 2005

target company investor amount (us$m) date country

InvestaPropertyGroup MorganStanleyRealEstate 5,400 May-07 Australia

MacquarieCommunicationsInfrastructureGroup

CPPIB 5,300 Mar-09 Australia

CharteredSemiconductorManufacturing

AdvancedTechnologyInvestmentCompany

3,900 Sep-09 Singapore

ShinCorp SiamCommercialBank;Temasek 4,600 Jan-06 Thailand

IntollGroup CanadaPensionPlanInvestmentBoard 3,000 Aug-10 Australia

Skylark AIG;CVC;Nomura 3,000 Jun-06 Japan

Healthscope Carlyle;TPG 2,400 Jul-10 Australia

Parkway KhazanahNasional 2,400 Aug-10 Singapore

TheTokyoStarBank AdvantagePartners;CollerCapital;LehmanBrothers

2,200 Dec-07 Japan

DCAGroup CVC 2,000 Sep-06 Australia

Source:AVCJResearch

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Partnering Innovation since 2004

MachineryMaterialsEnergy

帝沃森投资

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[email protected]

Since 2005, China has accounted for just 4.5% of PE-led privatizations in Asia by value. With 11 deals in the pipeline involving Chinese companies listed in the US, this share could rise to 13.6% - provided they all close. It is not unusual for these stocks to trade at a discount to the offer price post-announcement. This is largely due to uncertainty about the deal getting done. Given all the regulatory, legal, tax and due diligence considerations, transactions can take months to close, and some fall apart along the way.

Pending PE-backed privatizations of US-listed Chinese companiesTarget Investor Announced Value (US$m) Pending

Fushi Copperweld Abax Global Capital Nov-10 363.8 723

ChinaCast Education Corp Undisclosed Nov-11 343.1 362

AsiaInfo-Linkage CITIC Capital Jan-12 941.8 296

China Transinfo Technology SAIF Partners Feb-12 146.6 264

ShangPharm TPG Capital Jul-12 177.7 128

Focus Media The Carlyle Group/FountainVest Partners/CITIC Capital Partners/CDH Investments/China Everbright Aug-12 3,565.4 90

LJ International FountainVest Partners Aug-12 63.4 90

7 Days Group The Carlyle Group/Sequoia Capital Sep-12 634.7 46

3SBio CITIC Private Equity Sep-12 331.0 62

Feihe International Morgan Stanley Private Equity Asia Oct-12 146.0 39

Yongye International Morgan Stanley Private Equity Asia/Abax Global Capital Oct-12 330.0 27Source:AVCJResearch

Time lag between deal announcement and completion

Source: AVCJ Research

Harbin Electric

Funtalk China

China Fire & Security

Chemspec International

Days0 100 200 300 400

The Chinese share of PE-backed take-private activity in Asia

Source: AVCJ Research

2009 2010 2011 2012 YTD Non-China China China announced

US$

milli

on

12,000

9,000

6,000

3,000

0

China take-private deals

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avcj.com | November 06 2012 | Volume 25 | Number 4242

Q: EQT Greater China II is a 2005 vintage fund. Are you now looking for exits?

A:Thefundmadenineinvestmentstodate;oneofthose,LBXPharmacies,filedinFebruarywiththeShanghaiStockExchange.TheIPOmarkethasbeenslowingdownbutwearehopefulofapprovalbynextyear.WehavehadtripledEBITDAduringthefour-yearownershipperiodarejustwaitingfortheenvironmenttoimproveforaliquidityevent.

Q: What have you done to boost the company’s earnings?

A:WhenEQTfirstwentintothedeal,LBX’sgrossmarginwasinthe22%range–foraretailerthat’snotreallygoodenoughandthereasonwasnotenoughhighmarginproductswerebeingsold.Thecompanychangeditsprocurementstructuresonowover40%ofitsproductsarenowinthehigh-margincategory,upfrom20%.Grossmarginshavesincerisenfrom22%to35%.Theothermajorinnovationinvolvedstoreformat.LBXwenttovisitmarketleadersintheUK,thePhilippinesandJapan.Afterrollingoutasecond-generationstore,thecompanyhiredaleadingJapanesepharmacytocomeintobuildfiveflagshipoutletsforus.Asaresult,LBXhasmanagedtobranchoutintoawholenewcustomerdemographicwithathird-generationstoreformatthatattractsyoungercustomers.

Q: When the IPO markets are struggling what can you do to develop other exit channels?

A:Fortunately,onlytwoofEQT’sportfoliocompaniesaretargetingIPOsandthemarket

fortradesalesisstillquitestrong.ItisimpossibletopredictthemarketbutifyoulookattheShanghaiStockExchange,Chinahasn’tbeenthischeapforwellover10years.Thereismoderatelyslowgrowthbutwhenthemarketistradingatitslowestindecadesyouhave

tobelieveitisnotgoingtogetmuchworse.AndIbelievethewholethingisturningacorner.

Q: What can you do to insulate portfolio companies against slowing macro growth in China?

A:Weinvestincyclicallyneutralcompanies,suchasLBXPharmaciesandQinyuanBakery,whichhaveseenEBITDAincrease25%and50%,respectively,sofarthisyear.HongKong’sJapanHomeCentrehasalsoseenEBITDAjumpby12%despiteHongKong’sGDPbeingreviseddownto1-2%.Thekeyiswewerealittlebitgun-shyduringthe2006-2007globalliquidityboomwheneveryoneelsewasinvestinginminingandreal-estate.Somedidwellandgotoutquickbutothersdidn’t.

Q: What impact is slow growth in China having on the investment environment?

A:Anyoneheavilyexposedto

thecommoditiesmarket,realestateorthebankingsectorissuffering.IspoketosomeofthetopChineseprivateequityfirmsrecentlyandasked,iftheywereaddtogetheralltheprofitsfromtheirportfoliocompaniessofarthisyear,woulditbegrowingorshrinking.Atleast

twosaiditwouldbeshrinking.EarningsforcompaniesintheShenzhenCompositeIndexaredown11%andindustrialprofitsinChinaarefallingacrosstheboard.Whatdoesthatmeanforprivateequity?Fortunatelyforus,EBITDAacrossallourcompaniesinthirdquarterisup32%year-on-year.

Q: What impact is this changing environment having on how GPs’ investment strategies?

A:Itishavingadeepimpact.Peoplearerealizingthatit’snotaboutinvestinginanythingthatseemstobegrowingorheadingforanIPO.Insteadtheyhavetobecarefulinselectingbusinesseswithgoodcashflow,stabilityandneutralitytothecycle.Companiesinvolvedinpharmaceuticalretail,bakedgoodsandhouseholdproducts–likeLBX,QinyuanandJapanHomeCentre–canbeimprovedbybettermanagementandindustrialbenchmarking.These

areallthehallmarksoftraditionalprivateequitywhenitstartedintheUSandEurope,somethingChinahasmovedawayfrominrecentyearswiththeboominpre-IPOinvestments.However,thecountrywilllikelyreturntothesefundamentals.

Q: A number of PE firms are taking advantage of weak public market valuations by doing take-private deals – and in June EQT did this with Singapore-listed China Healthcare. What are your plans for the company?

A:ChinaHealthcarehasdoneverywelltodate.Thisisbecauseofoperatingleverageandthenursinghomesincreasingutilizationratesto95%whilesimultaneouslyincreasingprices.Thecompanyhasalsorampeduphomecareandtrainingservices,soallthebusinessenginesarehumming.EQTbroughtinco-investorsandtogetherwehavea49%stakewhilethefounderholdstherest.Thebusinessplanisbaseduponimprovingexistingnursinghomeservicesandbuildingmorecenters.AccordingtotheSingaporegovernment,by2030onefifthofthecity’spopulationwillbe65oroverand,giventhedepthoflocalwealth,peoplewillbeabletoaffordnursinghomes.Theaimistobuildmorecentersasthegovernmentgivesoutmorelicensesandtheyhavejustannounced10morewillbeissued.ChinaHealthcarealsohasacenterinMalaysiaandasecondopeningby2013.ThecompanywillcontinuetogrowinMalaysia,whichhassimilardynamicstoSingaporeintheformofanageing,affluentpopulation.

MARTiN MOK | industry Q&a [email protected]

Change management Martin Mok, a Hong Kong-based partner at EQT Partners Asia, talks to AVCJ about what slowing economic growth and slowing public markets mean for private equity investors in China

“If you look at the Shanghai Stock Exchange, China hasn’t been this cheap in over 10 years”

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