The Push for Innovation at Samsung Display Brian Berkeley Senior Vice President Samsung Display America Lab Samsung Display Company

Human  Resources  

Total  43,000  (2013)  

Staff  Composition  (Korea)  

Annual  Revenue  

Manufacturing  (33%)

Sales,  Marketing,  Admin  (11%)  

R&D  (56%)

Overseas  16,000

Korea  27,000

Employees Revenue  Share  

Samsung  Display    (23%)  

※  NPD  Display  Search  (Q4‘13)

LGD    (21%)  

AUO      (13%)  

Sharp  (9%)  

Others  (21%)  

Ranked  No.  1  in  Annual  Revenue  among  display  manufacturers  in  2013  

Innolux      (13%)  

   SDC  Corporate  Overview  

OLED   LCD   2014 Mass produced 105-inch Curved UHD

LCD TV panel

2013 Mass produced 85-inch UHD LCD TV panel

2011 Ranked as the top global LCD manufacturer for 10 consecutive years (~’02)

2010 Achieved total sales of 500M TFT-LCDs

2005 Operated the biggest Gen 7 TFT-LCD line for the first time in the world

2002 Ranked as the world’s top TFT-LCD maker (Small + Large size market)

1995 Operated the first TFT-LCD line

1991 Initiated TFT-LCD Business (SEC)

2014 Mass produced 8.4-inch and 10.5-inch WQXGA AMOLED tablet displays

2013 Achieved cumulative production of 500M units

2012 Developed 55-inch AMOLED TV panel for the first time in the world

2011 Top-ranked in small & medium sized displays

2011 Operated the biggest Gen 5.5 AMOLED line for the first time in the world

2010 Developed Super AMOLED technology

2007 Started world’s first AMOLED mass production

2002 Established the AMOLED development line

One  of  the  largest  providers  of  LCD  panels  and  the  industry’s  leading  OLED  Business  were  merged  into  Samsung  Display  (July  2012)  

History

Key  Areas  of  Market  Advancement  Total  Display  Solution  Provider  -­‐  LCD  &  OLED  from  Small  to  Extra-­‐large  sizes  -­‐  Markets  ranging  from  Mobile  to  PID*

Display  Innovation  in  Every  Major  Market

Green  Technology

Curved  Displays Ultra  Narrow  Bezels

Wearables

*Public  Information  Display

 25%

Leading  large-­‐sized  LCD  panel  market  (over  40-­‐inch)

LCD  Market  Share  (2013)

※  NPD  Display  Search  (Q1’14)

TV  Panel  Shipments  (2013)

33%

29%

16% 12%

※  NPD  Display  Search  (Q1’14)

 LCD  Panel  Leadership  

Annual  Revenue  (OLED) OLED  Share  of  World  Mobile  Display  Market

※  NPD  Display  Search  (Q4‘13)

Samsung’s  OLED  output  has  rapidly  penetrated  the  mobile  display  market,    with  expansion  occurring  in  other  markets  as  well

※  NPD  Display  Search   (Q4‘13)

 1st  in  OLED  

‘13  ‘11 ‘11 ‘13

17% 27%

$  3B  

$  11B  

$  7B

‘12  

29%

‘12

   •  PURPOSE  STATEMENT:    

Drive  the  multi-­‐disciplinary  innovation    required  for  display  industry  leadership    and  superior  display  products  

       •  Large  R&D  investment  •  Extensive  IP  portfolio:    24,415  patents  •  Long-­‐term  point  of  view:      

–  AMOLED  researched  since  2001  –  LCD  researched  since  1991  

R&D  Philosophy  

Chemistry  

Manufacturing,  process  technologies  

Circuits  &  Electronics  

Optics  

Semiconductor  physics;  

Backplanes  

Materials  science  

Algorithms  

Global  R&D  Network Samsung  Display’s  R&D  facilities  and  labs  are  located  in    Giheung,  Asan,  and  Cheonan,  Korea,    as  well  as  San  Jose,  California  and  Yokohama,  Japan

America  Lab  (San  Jose)                        

Japan  Lab  (Yokohama)  

Asan  Campus  Cheonan  

Campus  

Giheung  Campus  

Research  in  U.S.A.  Mission  Statement:      Samsung  Display  America  Lab  (SDAL)  exists  to:    -­‐  Develop  systems  to  manage  data  Llows  in  displays    -­‐  Investigate  visual  and  tactile  interactions  between  users  and  displays    -­‐  Identify  technical  innovations  commercially  applicable  to  displays    -­‐  Devise  features  to  enhance  performance  and  reliability  of  displays,  and    -­‐  Engage  and  drive  display  industry  standards    

           SDAL  Focus  Areas:  -­‐  New  display  interfaces  and  formats  -­‐  User  interface  improvements  -­‐  Algorithmic  research  applicable  to  displays  -­‐  Display  technology  sensing  and  development  -­‐  Institutional  collaboration  and  standardization      

Why  Conduct  R&D  in  the  U.S.?    

•  Huge  pool  of  R&D  talent  •  Expanded  research  skill  set  •  Increased  synergies  for  industry  collaboration  •  Links  with  promising  outside  display  development  •  Greater  proximity  to  customers  

Thank  You    

Samsung  Display  America  Lab