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The Quiz with the Biz Tattoo @IIM Kozhikode

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Page 1: The Quiz with the Biz Tattoo @IIM Kozhikode
Page 2: The Quiz with the Biz Tattoo @IIM Kozhikode

1.

Annual report of which company?

Page 3: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Emami

Page 4: The Quiz with the Biz Tattoo @IIM Kozhikode

2*.

X brought this innovative thinking to succession planning. He devised a structure in which each of his four sons would hold one-fifth of the promoter shareholding in each company. He would hold another fifth. This meant each son would be in charge of his own slice of the empire, but have a share in his brothers’ businesses as well. The philosophy extended to the house that X built in Delhi where there are four separate quarters linked by a common kitchen. Identify X or the business family.

Page 5: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

O. P. Jindal or the Jindal family.

Page 6: The Quiz with the Biz Tattoo @IIM Kozhikode

3*.

The opinion columns for which famous magazine are titled:Analects, Bagehot, Charlemagne, Lexington, Buttonwood, Banyan, Baobab, Babbage, Game Theory, Schumpeter, Prospero.

Page 7: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

The Economist

Page 8: The Quiz with the Biz Tattoo @IIM Kozhikode

4.

What name is given to this type of women footwear?

Page 9: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Gladiators

Page 10: The Quiz with the Biz Tattoo @IIM Kozhikode

5*.

Some facts about this company.• This company got its name from a famous

bookstore in London.• This company was founded in Allahabad and

still has its headquarters at Allahabad.• One of the first books of Rudyard Kipling 'Three

Soldiers' was published by this company. Name this famous company.

Page 11: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

A. H. Wheeler

Page 12: The Quiz with the Biz Tattoo @IIM Kozhikode

6.

Anil Ambani started X in 1983 with a capital base of Rs 10 lakh. The story goes that patriarch Dhirubhai gave the younger son Rs 10 lakh to start this advertising agency, which essentially was an in-house division of Reliance back then. Fresh out of Wharton, Ambani converted it into a separate agency with the Reliance-owned Y brand being its first and only account. Identify X & Y.

Page 13: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

X - Mudra Y - Vimal

Page 14: The Quiz with the Biz Tattoo @IIM Kozhikode

7*.

Which famous shopping store has the following instructions for the visitor's dress code :We would kindly ask all visitors to ensure all clothing is clean and presentable and that the appropriate footwear is worn whilst in the store. We would also ask that visitors refrain from wearing clothing which may reveal intimate parts of the body, or which portrays offensive pictures or writing, as well as refraining from wearing crash helmets in the store. In particular the code does not permit any person entering the store who is wearing high cut, sports or beach shorts, swimwear, bare midriffs, athletic singlets, cycling shorts or general sporting attire, bare feet or any extremes of personal presentation.

Page 15: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Harrods

Page 16: The Quiz with the Biz Tattoo @IIM Kozhikode

8.

Which famous company started out this way?

Page 17: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Flipkart.com

Page 18: The Quiz with the Biz Tattoo @IIM Kozhikode

9.

What are these types of?Subtitle, tubelight, chipkoo, kanjoos, status update , beep , dhinchak, vasooli , sharing , activist , LOL , fan , party , lazy , filmy , pakau , bhukkad , proxy , curious , music , and despo.

Page 19: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Types of friends as per Airtel’s ‘Har Ek Friend Zaruri Hota Hai’ campaign.

Page 20: The Quiz with the Biz Tattoo @IIM Kozhikode

10.

Jay Leno, the famous American stand-up comedian & talk show host is famous for owing a fleet of more than 100 cars, 90 bikes, 5 trucks and 4 aircrafts. Which is the only Indian auto brand that is a part of this enviable collection?

Page 21: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Page 22: The Quiz with the Biz Tattoo @IIM Kozhikode

11*.

Ad for which “visionary” airline?

Page 23: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Page 24: The Quiz with the Biz Tattoo @IIM Kozhikode

12.

Supply chain of which famous co-operative organization in India?

Page 25: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Shri Mahila Grih Udyog Lijjat Papad

Page 26: The Quiz with the Biz Tattoo @IIM Kozhikode

13*.

When this famous billionaire appeared for a job interview with the Dunder Mufflin Paper Company this year, these were lines spoken by him- "Can you do any better on salary? What about mileage when I use my car? I mean, gas ain't cheap you know. [They offer him $0.25 per gallon.] How about 27 cents per gallon?" "And when I make long distance calls, will they be monitored? Or is it on the honor system?" Who was this billionaire?

Page 27: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Warren Buffett

Page 28: The Quiz with the Biz Tattoo @IIM Kozhikode

14.

He is the chairman of Aptech Limited and Hungama Digital Media Entertainment Private Ltd. RaRe Enterprises is the name of the privately owned firm by him, which derives its name from the first two initials of his name and wife's name. Identify him.

Page 29: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Rakesh Jhunjhunwala

Page 30: The Quiz with the Biz Tattoo @IIM Kozhikode

15.

As per the rules of the Mumbai Dabbawala’s Nutan Mumbai Tiffin Box Suppliers’ Association, a Dabbawala can be fined only for one reason and that is for not wearing a ________. They are fined Rs. 25 for this offence. FITB

Page 31: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Gandhi Cap

Page 32: The Quiz with the Biz Tattoo @IIM Kozhikode

16.

Who is credited as the primary patent holder for this staircase design?

Page 33: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Steve Jobs

Page 34: The Quiz with the Biz Tattoo @IIM Kozhikode

17*.

Connect them with a guy called David Whitbread.

Page 35: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Onida Devils

Page 36: The Quiz with the Biz Tattoo @IIM Kozhikode

18.

___________ is a social and commercial custom of North India and Pakistan that is based on the belief that the first sale of a day or other selling period establishes the seller's luck for subsequent transactions during the remainder of the day. In practical terms this means that sellers try to ensure that the first or ________ sale happens on a cash-only basis, and ideally without any discounts i.e. at full-price, though the social protocol associated with ________ sales varies by region.FITB.

Page 37: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Bohni

Page 38: The Quiz with the Biz Tattoo @IIM Kozhikode

19*.

Connect.

Page 39: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

The only two non-Tata chairman of the Tata group.

Page 40: The Quiz with the Biz Tattoo @IIM Kozhikode

20.

Connect.

Page 41: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Both brand names come from reading their names backwards.OPRAH = HARPOSERENA = ANERES

Page 42: The Quiz with the Biz Tattoo @IIM Kozhikode

21.

Launched on 2nd July, 1806 mainly to fund General Wellesley's wars against Tipu Sultan and the Marathas . It was renamed on January 2, 1809, once again in 1921 and then to its present name after the Act of Parliament on 1st July 1955. What?

Page 43: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

State Bank Of India

Page 44: The Quiz with the Biz Tattoo @IIM Kozhikode

22.

Ingredients of which famous logo.

Page 45: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Page 46: The Quiz with the Biz Tattoo @IIM Kozhikode

23*.

X started his clothing company in 1924 in Metzingen, where it is still based, a small town south of Stuttgart. However, due to the economic climate in Germany at the time X was forced into bankruptcy in 1930. Undeterred, X set up a new business and in 1931 became a member of the Nazi party. With the rise of Adolf Hitler in 1933, X's business also began to prosper as he became an RZM-licensed (official) supplier of uniforms to the SA, SS, Hitler Youth, NSKK and other Party organizations. With the defeat of Germany in 1945, X was charged with being sympathetic to the Nazi cause and using forced labor, and was denied the right to vote in Germany and ordered to pay a fine. He died in 1948 but his business survived. Identify X.

Page 47: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Hugo Boss

Page 48: The Quiz with the Biz Tattoo @IIM Kozhikode

24.

Bajaj Auto markets its three-wheeler commercial vehicles under the brand name “RE”. Expand RE.

Page 49: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Reverse Engine

Page 50: The Quiz with the Biz Tattoo @IIM Kozhikode

25.

Beginning in 2007, Mountain Dew began a promotion entitled “___________” which involved fans of the beverage brand electing new flavors, colors, names, packaging graphics and advertisements for upcoming Mountain Dew products. The campaign has been the subject of recognition within the advertising industry, cited as one of the earliest and longest-running examples of crowdsourcing to make decisions about a product. Online voters selected from three choices: Supernova (a strawberry-melon flavor), Revolution (a berry flavor), and Voltage (a raspberry-citrus flavor). On August 17, 2008, Voltage was announced as the winning flavor. FITB

Page 51: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Dewmocracy

Page 52: The Quiz with the Biz Tattoo @IIM Kozhikode

26.

VT-SPD Chilli,VT-SPF Coriander,VT-SPH Saffron,VT-SPJ Mint,VT-SPK Fennel,VT-SPL Cardamom,VT-SPM Pepper,VT-SPO Dill,VT-SPP Rosemary,VT-SPQ Basil,VT-SPR Thyme,VT-SPS Mustard,VT-SPW Cinnamon,VT-SGE Tamarind,VT-SPT Clove,VT-SPU Anise,VT-SGB Oregano,VT-SGC Fenugreek,VT-SGD Sesame. What are they?

Page 53: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Spicejet Aircrafts.

Page 54: The Quiz with the Biz Tattoo @IIM Kozhikode

27.

Here’s the official guide to eat a particular product.

Step 1: Grab your _________. Holding each chocolatey part, twist them in opposite directions. Now gently pull them apart revealing the shiny vanilla cream!Step 2: Lick the creamy filling right away. This is the simplest part isn’t it? Don’t lick it all off, leave some for next step.Step 3: Put the two halves together. Now, holding it with your fingertips, dip the whole ______ in your full glass of milk. Let it soak in the milky goodness before you chew it away.

FITB.

Page 55: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Oreo Biscuit

Page 56: The Quiz with the Biz Tattoo @IIM Kozhikode

28.

Everyone here knows about Herzberg’s Two Factor Theory which talks of motivators and hygiene factors. Herzberg often referred to the hygiene factors as "KITA" factors, where KITA is an acronym for ____________, the process of providing incentives or a threat of punishment to cause someone to do something. FITB

Page 57: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Kick In The Ass

Page 58: The Quiz with the Biz Tattoo @IIM Kozhikode

29*.

In 1893, the Financial Times first began _____________ as a stroke of marketing genius to distinguish the FT from its major competitor, the Financial News. It was also said that it was cheaper using this idea. This idea is now followed by many of the business newspapers across the world. What is it?

Page 59: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Printing in salmon pink colour paper.

Page 60: The Quiz with the Biz Tattoo @IIM Kozhikode

30.

An ad for?

Page 61: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Page 62: The Quiz with the Biz Tattoo @IIM Kozhikode

31*.

Connect.

Page 63: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Fake brands used by Quentin Tarintino in his movies.

Page 64: The Quiz with the Biz Tattoo @IIM Kozhikode

32.

Ad for?

Page 65: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Vaseline

Page 66: The Quiz with the Biz Tattoo @IIM Kozhikode

33.

This brand has been named after

Page 67: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Sachin Tendulkar

Page 68: The Quiz with the Biz Tattoo @IIM Kozhikode

34.

This brand hasn’t spent a single rupee on advertising since its launch in the mid 50s. It has innumerable number of pages and groups devoted to it on Facebook, one of them run with the abbreviation “Comrade”(Council of ______ Addicted Drinkers and Eccentrics . It is the largest selling brand in the world in its category. It is manufactured by Mohan Meakin Limited.FITB

Page 69: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Gham Ka Saathi Rum, Old Monk.

Page 70: The Quiz with the Biz Tattoo @IIM Kozhikode

35.

It so happened that a quiz contest aired on Doordarshan in February 1967, in which participants could easily answer questions pertaining to Greek mythology, but were unable to reply to the question "In the Ramayana, who was Rama's mother?". Seeing this, Anant Pai came up with the idea of creating which comic series?

Page 71: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Amar Chitra Katha (ACK)

Page 72: The Quiz with the Biz Tattoo @IIM Kozhikode

36.

XYLXY is a brand of hydrogenated vegetable oil popular in South Asia. The substance was originally imported from the Netherlands in the 1930s by the trading company XYXY Limited. When Hindustan Lever Limited wanted to brand it, the trader, who still retained a commercial connection with the product, said it had to be named after his company. HLL wanted to include the letter 'L' in it for Lever (of the Unilever group), and thus was born one of the longest-living brands in India. What is XYLXY here?

Page 73: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

DALDA

Page 74: The Quiz with the Biz Tattoo @IIM Kozhikode

37*.

Expand TJ.

Page 75: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Tihar Jail

Page 76: The Quiz with the Biz Tattoo @IIM Kozhikode

38.

Which product adorns the legendary Madras stripes (golden coloured pin striping on the fuel tank) that are hand-painted by two brothers E.Kishore & E.Jayakumar for all of its production that rolls out of the factory?

Page 77: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Royal Enfield Bullet

Page 78: The Quiz with the Biz Tattoo @IIM Kozhikode

39.

Starting business in the 1900s, the logo for this company was created in the late 1960s. After a photo shoot for a bathing suit ad, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. This led to the creation of its logo. Identify the brand.

Page 79: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Page 80: The Quiz with the Biz Tattoo @IIM Kozhikode

40.

Ad for?

Page 81: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Page 82: The Quiz with the Biz Tattoo @IIM Kozhikode

41*.

What is common to the logos of these watch brands?

Page 83: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

All these brands have the Swiss flag in their logo.

Page 84: The Quiz with the Biz Tattoo @IIM Kozhikode

42.

If you type in ‘bras.com’ or ’underwear.com’ in your web browser, you get redirected to which fashion & clothing company’s website?

Page 85: The Quiz with the Biz Tattoo @IIM Kozhikode

Answer

Calvin Klein

Page 86: The Quiz with the Biz Tattoo @IIM Kozhikode

Hope you liked it.


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