1
Develop a benchmark-based
roadmap for change
Address your critical business
growth opportunities
Improve your personal growth
leadership effectiveness
Get in the driver’s seat of Real Growth
The Real Growth leadership program
New York Oxford Shanghai Cannes
The Institute for Real Growth is a not-for-profit and independent Institute that helps senior business leaders to
drive more effective growth strategy, structure and capability.”
Program principles
Fact-based
✓ Built on growth overperformers’ analyses
✓ Includes benchmarking your company
✓ Targets your critical growth opportunities
Applied Learning
✓ Focused on your specific growth goal
✓ Experts and peers work directly with you
Peer Collaboration
✓ Partner with 20 non-competitive peers
✓ Learning, challenging, coaching
2
Faculty & advisory board
Practical Growth Roadmap
✓ Based on gap analysis benchmarking
✓ Includes in-depth stakeholder mapping
✓ Defines clear milestones & KPIs
Growth Leadership Journey
✓ Personal, team and stakeholder lenses
✓ Coaching for personal success
Network creation
✓ Pre, in between, and post session collaboration
✓ Alumni network membership
Carolyn EversonVP Global Marketing Solutions,
Phil SmileyCEO,
Kantar Consulting Division
Chris BurggraveFormer ABI CMO and
Executive in residence,
NYU
Lorraine TwohillHead of Marketing,
Greg WelchSenior Partner,
Spencer Stuart
Andrew Stephen Professor & Associate Dean,
Said Business School, Oxford
University
Marc MathieuFormer CMO,
Samsung, Unilever, Coke
Di-Ann EisnorChief We Officer,
the We Company
Peter Ter KulveChief Growth Officer,
Unilever
Michael DiamondAcademic Director,
NY
Cindy WangCMO,
UXIN Group
Laurent EzekielCMO,
WPP
Lindsay PattisonChief Client Officer,
WPP
Shiv ShivakumarGE President for Strategy &
Bus. Dev. Aditya Birla Group
Silvia LagnadoGlobal CMO,
McDonalds
Get in the driver’s seat of Real Growth
3
Real Growth leadership program description
The program consists of three 48-hour workshops over a 9-month
period. All participants work on their own growth challenge in
groups of 15-20 non-competitive peers to promote cross-industry
learning and partnering.
IRG benchmarking: identifying your critical growth opportunities
1. Understand the gapDiscuss IRG learnings, conduct IRG Benchmarking, key stakeholder interviews, and review best practices.
2. Define the ‘so what’Align on priorities and build a specific roadmap for change to unlock real growth potential. Define KPIs.
3. Action the ‘now what’Deploy tangible initiatives and solutions. Change Mgt
Typical growth challenges addressed:
✓ What is my ‘real’ growth market definition?
✓ How do we move beyond purpose as a tactic?
✓ How do I move from product to experience?
✓ How do I win in Social Commerce?
✓ How to drive win-win commercial partnerships?
✓ How do we not ‘kill’ our start-up initiatives?
✓ What Real Growth KPIs are right for us?
The IRG curriculum is based on the findings of the 2019 Real
Growth Study and focuses on what differentiates overperfomers.
Based on the 7 Building Blocks, the architecture for Real Growth:
✓ Is human-centric
✓ Recognizes all key stakeholders’ needs
✓ Ensures organizations are future-proof
✓ Unlocks data with human insights
✓ Unleashes technology with creativity
✓ Delivers ever-evolving experiences
MULTIPLE
MODELS
EVOLVING
EXPERIENCES
ANTICIPATIVE
ORGANIZATION
WHOLE-
BRAINED
HUMANIZED GROWTH
OPEN
CULTURE
ABUNDANT
MARKETS
The 7 Building Blocks for Real Growth
F R O M … T O …
RACI straightjacket
Rigid brand identity bibles
Individual performance KPIs
Top-down line of command
Freedom in a framework and fit-for-purpose teams
Continuous results-based course-correction
Results-based team KPIs
Empowerment of consumer-facing colleagues
Your score
73%
4.MultipleModels
3.Whole-Brained
1.Humanized Growth
2.EvolvingExperiences
7.OpenCulture
6.AbundantMarkets
5.AnticipativeOrganization
Your score
51%Your score
63%Your score
33%Your score
81%Your score
67%Your score
59%
Get in the driver’s seat of Real Growth
4
WhoCEOs of companies < US$ 1B
CMO’s for companies US$ 1-5B
CMO-1 for companies > US$ 5B
WhenWorkshops will run in October-November 2019, February-
March 2020 and in June 2020.
WhereFirst 2 workshops will be in the ‘home’ country: New York,
Oxford or Shanghai. Third workshop will be near Cannes.
Program feeFee is US $35K for all three workshops and benchmarking.
Travel and hotel costs are not included.
Particpants complete all the modules are eligable for a
‘Real Growth Certificate’ awarded by resp. New York
University and Oxford University.
Program details
The Institute for Real Growth is not-for-profit and
independent. Its co-founders are WPP, Kantar, Google,
Facebook, Spencer Stuart, LinkedIn, Saïd Business School
at the University of Oxford, and the New York University
School of Professional Studies.
IRG helps growth leaders measure and drive sustained,
long-term “real growth” by connecting growth leaders to
peers and expertise through live-action programs.
All IRG content is curated independently and absolutely
no product solution presentations or sales of any kind
occur during the program.
The institute for Real Growth
For registration and more informationwww.instituteforrealgrowth.com
Get in the driver’s seat of Real Growth
