The Real Teal

8/18/2019 The Real Teal

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“Keeping You Ahead of the Curr


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Thank You!


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Our Mission

As a public relations agency, we are committed to providing our creative campaigns, innovative solutions and strategic comm

techniques for the purpose of gaining positive recognition in ouFlorida community. We wor diligently to !nd e"ceptional ways to our target audience and to create an original brand for each clien

ourselves in the quality of our wor and are dedicated to serving o

o#ering them credible, quality resources.


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$he %eal $eal, &nc.

• Founded in '()*

• *()+c+- nonpro!t here in Northeast Florida

• oals/ $o help women !nancially, to bring together resources a

awareness about ovarian cancer

• 0as an o1cial website and three social media accounts + Faceband &nstagram to promote its cause

• Would lie to become more involved in the community


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About the 2ampaign

• $heme/ 34oin the $eal $ide, Wipe Out Ovarian 2ancer5

• $imeline/ 4uly '()67 8ecember '()6

• $arget Audience

• 9rimary/ Women ages '*7:* in Northeast Florida

• ;econdary/ Women ages :6 and above in NortheastFlorida


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;econdary %esearch/ 8emographics

Total Northeast Florida Female Population:

• On average, females make up 57 perent of the population

• The average age of "omen in the northeast Florida area is #$% &ears

• The median household inome in northeast Florida is '#7, 7()

• *ppro+imatel& 7 perent of the population in northeast Florida do not insurane

+;ource cited/


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;econdary %esearch/ 8emographics

Total Northeast Florida Female Population -ontinued:

.ae:

• 7#% perent /hite

• %% perent 0lak1*frian *merian

• (7 perent 2atino13ispani• $ perent *sian

• Overall reah4appro+imatel& half a million "omen

+;ource cited/


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;econdary %esearch/ 9sychographic

;triving single scene

• >oung

• ;ome college education

• ?ow economic status

• $hey have completely abandoned print media


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Aging of Aquarius

•


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;uburban Attainment

•


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9roblem ;tatement

You are a &oung organi8ation "ith a limited amount of inome and resoures

You are tr&ing to raise a"areness aout ovarian aner4a taoo topi eausreprodutive health is a sensitive su9et

You desire to put a positive spin on ovarian aner and spread the informatio

resoures availale to patients and their aregivers


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;.W.O.$. Analysis

Strengths

• ;ister cancer to =reastcancer

• Multiple ovarian cancer

success stories

• 2ommunity supportopportunities

Weaknesses

• $he %eal $eal, &nc

• Ovarian cancer st

• No government fu


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;.W.O.$. Analysis

Opportunities

• &ncreased awareness

• Financial aid for localpatients

• 2reate a community

• ain donations

Threats

• Other cancer non

• 3=elow the belt ca

• ?ac of initial fund


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2ampaignoals D ObCectives

;trategies D $actics


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oal )

$o raise awareness about ovarian canc


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oal )7ObCective )

$o increase overall awareness of Ovarian cancer in women ages '*

Northeast Florida by '* percent by 8ecember '()6.

• ;trategy/ Bstablish a social media presence


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oal )7ObCective -

To inrease soial media reah & 5 perent & eemer $;(

• 6trateg&: 2aunh a soial media ampaign that promotes engagement

target audiene and uilds a rand for The .eal Teal, n

• -reate the YouTue .eal Teal sill& string hallenge video


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oal '

$o Bstablish $he %eal $eal, &nc. as a resourcefor Northeast Florida residents.


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oal '7ObCective )

$o establish at least three partnerships E sponsorships in the commNortheast Florida by 8ecember '()6.

• ;trategy/ 2reate partnerships

• $actic )/ 2reate and distribute brochures to local O=>N and health care o1ces

• $actic '/ 9artner with the 8onna Foundation

• $actic -/ 9artner with our local community through a volunteer tab on the website


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oal '7ObCective '

$o host two events that attract *(( guests in the

community to promote $he %eal $eal, &nc. as a resource

center for ovarian cancer by 8ecember '()6.

• ;trategy/ $o organie events

• 0ost a ala event at ;uite 4a" on ;eptember -,

'()6

• Organie the ;ister Wal on October ), '()6


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oal '7 ObCective -

To inrease traffi to The .eal Teal "esite & $; perent & eemer $;


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oal '7 ObCective - continued

• ;trategy/ 2reating more appealing and useful content relevant $eal, &nc.

• $actic )/ 2reate a blog $actic '/ %evamp Website


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oal '7ObCective :

$o pitch storiesEset up interviews with )( media outlets in

Northeast Florida by 8ecember '()6.

• 6trateg&: nrease media overage of The .eal Teal, n

• Pith stories

• 6end Press releases and media alerts

• nvite media to The .eal Teal events

• T> and radio intervie"s


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oal '7ObCective *

%aise @*,((( for ovarian cancer resources from Northeast

Florida residents by 8ecember '()6.

• ;trategy/ ;ocial inGuence mareting, crowdfunding and

corporate support to raise @*,(((

• Weive.org

• 4aguars ive and o )(( program

• $he %eal $eal, &nc. apparel sales

• Amaon ;mile

• %each out to local corporate donorsEsponsors


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2ampaign =udgetD $imeline


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Overall 2ampaign =udget

Overall ;pending breadown/

• B"penditures/ @)(, '6.H*

• &ncome/ @)', IH*.((

• Funds %aised/ @', ).)*


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Bstimated B"penditures

). =rochures to healthcare facilitiesJJJJJJJ.@ :6H.((

'. Ads on social mediaJJJJJJJJJJJJJ@ :((.((

-. ala at ;uiteJJJJJJJJJJJJJJJJ..@ ),'*.((

:. ;ister Wal JJJJJJJJJJJJJJJJ...@ H,(':.H*

*. Weive.org accountJJJJJJJJJJJJJ.@ )((.((

$otal B"penditures/ @ )(, '6.H*


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Bstimated &ncome

). $icets for alaJJJJJJJJJJJJJJJJ..@ *,-*.((

a. @ '*.(( per guest

b. Bstimating '(( guests

c. @ *.(( per raKe ticets

d. Bstimating )*( raKe ticets

'. $icets for ;ister WalJJJJJJJJJJJJJ..@ *,-6(.((

a. @ '(.(( per individual racer

b. Bstimating )* racers

c. @ 6(.(( per team of four racers

d. Bstimating -) groups of four


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Additional &ncome

). 8onations made at events

'. 8onations made through website

-. Apparel purchases

:. 8onations made through

a. Weive

b. Amaon ;mile

*. 4aguar ticets sold/ @)( dollars per ticet sold


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2alendar ;ummary

Monthly 8etails/

• $hird ;unday of every month/ 0emming 9ar ;upport meeting

• Bvery wee on Monday/ 8istribute brochures to healthcare faci

• Bvery wee on $uesday/ ;ubmit News %elease to media outlets


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2ampaign $imeline

444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444

?une

)6th7-(th/9re campaign;urvey

'(th/ ;ign upfor Fundraising

platforms

')st/ ?aunch

;ocial Media

2ampaign

?ul&

7th:2aunh ne""esite

*ugust 6eptemer

@rd:Aala at 6uite


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2ampaign $imeline

444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444

Otoer

st:6ister /alk

Novemer eemer ?anuar&

st4#th:Post4-ampaig


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;ocial Media $imeline

● *ll posts "ill e prFaeook, T"itter

● Posts highlighted reeive a '; posFaeook

● Posts highlighted reeive a '5 post Faeook

● *ll posts "ill inlud


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oal ) Bvaluation

• ObCective )/ $o increase overallawareness of ovarian cancer in womenages '*7:*.

• ObCective '/ $o create apatientsEsurvivors community supportgroup online and locally.

• ObCective -/ $o increase social mediaresearch by )* percent.


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oal ' Bvaluation

• ObCective )/ $hree partnerships or sponsorships.

• ObCective '/ 0ost events that attract *(( guests topromote $he %eal $eal, &nc.

• ObCective -/ $o increase tra1c to $he %eal $eal, &nc.website.

• ObCective :/ 0ave )( media clippingsEnews stories.

• ObCective */ %aise @*,((( for ovarian cancer resources.


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Bvent Flyers

and2reative Lisualsfor 2ampaign

Follow along/ 9age '* in boo


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=rochure


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;upport Meeting Flyer


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$7shirt for ;ister Wal


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ala at ;uite Flyer


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;ister Wal Flyer


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%ecommendations

•Apply to oogle Nonpro!ts

• ;ee partnership with the 8onna Foundation or &n the 9in for

promotional events to raise awareness and fundraising for ova

cancer

• Add a landing page to $he %eal $eal, &nc. website

• Obtain sponsorships from )st 9lace ;ports

• 2reate a ?ined&n account for $he %eal $eal, &nc.

• Open a 9interest account focusing on inspirational quotes, stor

and educational information


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%ecommendations 2ontinued/

• 9romote 4aguar ticet sales with $he %eal $eal, &nc. merchandis• Actively promote $he %eal $eal, &nc. at tailgates and home gam

• 2ollaborate with


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A =& thans to $he %eal $eal, &nc

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