02/07/2015

The Real World June update 2015

We are Posters

Laptops

Tablets Duty Free /

Retail Media &

Assets

Owned OOH

(e.g. buildings

or jet bridges)

Networked

Video Screens Content

Physical

Experiences

(sampling)

Experiential

Stands / Zones

Platforms

Apps &

Games

Commerce

& Coupons

Mobile etc

Data

Technology

Ads

People

& Places

Services /

Utilities

(e.g. wifi)

re-defining Out-of-Home as an ecosystem

Understanding The Connected Consumer

OCS

Constantly

consumer-

centric

Constantly

consumer-

centric

OCS in Numbers

6,765 Total sample in UK

7th Version

Release Date Feb 2015

100,000+ Global respondents

30 Countries OCS is run in

250 Brands now included on the

survey

41 Number of OOH formats

analysed within OCS

%

Did you know…

OCS

59% of all respondents

agree that placing digital

screens in open places

is a good idea.

TouchPoints

Did you know…

TouchPoints

On a Friday

76% of males

spend time

travelling..

Source: Touchpoints 2014

JCDecaux

Connected

Clear Channel

Ngen

Exterion Media

work.shop.play

Latest summary of OOH Insight & Trends

Posterscope Media Digest

Data Driven Targeting

A pioneering new travel survey

Measuring audiences whilst OOH

Revolutionising the way we plan

OOH

We Live in a Convergent World

Driven by technology and consumer

expectation…

1.1bn Connected Things will

be used by smart

cities in 2015

370 contactless

transactions are

made every

minute in the UK

+8% Q1 2015 global

smartphone value

versus previous

period

+95% Have researched a

product

or service on their

device before/during

shopping

1bn Smartphone unit

sales in 2014

40% Of social media

users share a

purchase on social

media

Gateway to Mobile Content: NFC

Networked OOH: Real-Time

Owned OOH

Experiential OOH

Influencing Digital Behaviour:

Driving Search

Social Media

Influencing Digital Behaviour: Driving

Search Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR

"poster" OR "billboard" OR "OOH" OR "outdoor"

0

50

100

150

200

250

300

350

400

Chart Title OOH

Popularity – Total Mentions on Twitter – 3,069 over period

Influencing Digital Behaviour:

Driving Search: Social Media

Men

tio

ns

Date

Online Controlling The Physical World

Live Video

Engaging Interfaces

Index of tweets vs. the

norm in proximity to

posters in Nottingham

New Planning Data

New Planning Data

270yd

New Planning Data

The Out-of-Home Marketplace

1999-2014 Media Revenue

Media Revenue Growth

Source: Aegis Media & WARC

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Internet

Outdoor

Cinema

Radio

TV

Magazines

Newspapers

Media

Year

An

nu

al

tota

l m

ed

ia s

pen

d in

£m

£0.0

£50.0

£100.0

£150.0

£200.0

£250.0

£300.0

£350.0

Q1 Q2 Q3 Q4

2012

2013

2014

2015

Media Revenue 2014 and Q1 2015 (est.)

Source: OMC / ** 2015 data is Posterscope estimate

Total 2014 - £1,019m (3.0% YOY)

+6%**

6.4%

0.6% 6.1% £m

UK Digital OOH Revenue

0

50

100

150

200

250

300

350

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Source: OMC/Posterscope estimates

3.8% of OOH spend

27% of OOH spend

Forecast

0

10

20

30

40

50

60

70

80

90

2011 2012 2013 2014

Q1

Q2

Q3

Q4

UK Digital Outdoor Revenue by Quarter

Source: OMC

Total 2014 - £271.2m (27% YOY)

£m

The top OOH spending categories: January - May 2015

Top 10 Categories

Entertainment

and leisure

Cosmetics &

Personal care

Telecoms

Motors

Finance Travel &

Transport

Drink Media Govt, social,

political

£58.4m

12.4%

£38.1m

2.3%

£27.6m

4.1%

£23.6m

6.3%

£21.9m

-15.5%

£7.6m

-30.0%

£12.0m

25.4%

£13.7m

1.5%

£20.3m

-20.9%

£20.7m

12.3%

Food

Total market £283m (+0.5%)

The top OOH spending advertisers: January - May 2015

Who’s Spending?

£12.0m

17.6%

£6.0m

13.4%

£5.6m

764.0%

£5.2m

53.9%

£4.6m

-7.9%

£3.9m

9.9%

£3.9m

124.9%

£4.0m

377.9%

£4.0m

68.8%

£4.2m

-6.0%

Spend by OOH format: January - May 2015

Spend Trends- Roadside

£42.2m

100.1%

Large Digital 6s

£92.1m

-13.6%

48s

£38.4m

1.2%

96s

£12.3m

-7.11%

Specials

£5.2m

56.5%

Spend by OOH format: January - May 2015

Spend Trends- Transport

£37.5m

4.7 %

£18.5m

-2.7%

£17.2m

-0.1%

£15.7m

-35.8%

31%

23%

21%

8%

17%

Consolidated Market Place

Others Est. Market share based on revenue

Roadside, rail, malls, supermarkets, airports and

experiential

Nationwide across environments in all the key cities

across the UK

Roadside: Continued investment in digital. Key new digital

locations include The M4 Tower and The Holland Park

Tower

Rail: Waterloo Motion set to launch at Waterloo Station.

Continued expansion of Transvision and D6 networks

Retail: M-Vision will expand to further premium malls as D6

network extends and digital investment at Tesco

Airport: Digital and high impact media space will be

unveiled for Heathrow Terminal 2 launch

Experiential: Newly launched division JCDecaux Live is

set to expand the multi-environment portfolio further

Connected Commuter and Connected Youth

‘Power of Influence’ research and new ‘Business Traveller

2’ insight from JCDecaux Airport

JCDecaux is a privately owned French OOH advertising

company, founded in 1964 in Lyon with a small business

based on street furniture.

Reporting €2,676.2 million in revenue in 2013, JCDecaux

now operates in more than 55 markets worldwide

jcdecaux.co.uk

About JCDecaux Key Areas For Investment

Key Formats

Geography Proprietary Research

+

Media where it matters

Roadside, supermarkets, shopping malls, digital portfolio,

Pinnacle

Nationwide

Special builds, digital and interactivity:

Storm- Storm is designed to revolutionise premium digital out-

of-home. It launched with The Chiswick Towers and Cromwell

Road Tower, The A40 Power Station and Coventry House at

Piccadilly Circus. The portfolio is further strengthened with the

North London Towers

Mobile platform- Clear Channel UK and Metro have

announced a partnership that will bring free content to

commuters at mobile-enabled bus shelters with interactive

tags right across the UK

Ngen

Part of Clear Channel Communications Inc, the American-

based global media and entertainment company, CCO

was bought out by venture capitalists in 2008 and in 2013

posted revenues of $2.9bn worldwide.

Built on the foundations of a national network of bus stop 6

sheets, the UK business has since expanded via an

extensive portfolio of iconic, digital and mobile assets

About Clear Channel Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

clearchannel.co.uk

Underground, bus, retail (Westfield Stratford, Westfield

London and One New Change), National Rail

National with a dominant presence in London

Increasing digital offering across Rail & London

Underground

Illuminated New Bus For London

Performance 48 sheets National Rail

Expansion of retail offering

Birmingham Express Roadside digital

work.shop.play and London Worker Planning Tool

Part of American-based CBS Corporation, the sale of

CBS Outdoor International to LA-based Platinum Equity was

announced summer 2013. CBS Outdoor has now rebranded

to Exterion Media.

About Exterion Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

http://www.exterionmedia.co.uk/

Roadside, cinema, Glasgow subway

National coverage with sites in all major cities across

the UK and Glasgow Underground

HD 48s, HD 96s, backlights, illuminations and illumination

enhancement project via LED, digital 6 sheets, DEPs,

ongoing audit of panels across the UK,

recent improvements to key sites

Primemobile, Primedesign, Hitwise, EPOS, Shopwyre,

Geofencing

Jointly owned by GMT Communications Partners LLP and

the Primesight management team, Primesight is a UK-

based business which posted turnover of £60m in 2011

primesight.co.uk

About Primesight Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

Results are our culture

Large-format digital, iconic landmark and super-premium

banner locations

Ocean has a regional footprint that spans the following

UK cities: London, Birmingham, Liverpool, Manchester,

Leeds and Glasgow

Ocean practices 'The Art of Outdoor', with every site in the

Ocean portfolio having a unique quality and personality

The Grid

Ocean Labs

Regional site expansion

The Science Behind the Art of Outdoor

Ocean Outdoor, launched in 2005, is a boutique, UK-based

media company pioneering creativity in digital OOH via an

expanding portfolio of large-format, high profile sites

In May 2012 a management buyout, backed by LDC Capital,

purchased the business from Smedvig Capital for £35m

In 2014, Ocean Group acquired Signature Outdoor and in

2015 expanded further with the acquisition of MediaCo.

Ocean Outdoor reported revenues of £23.4 million in 2012

About Ocean Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

oceanoutdoor.com

Posterscope news, views and campaigns from June

www.pioneeringooh.com

The future of OOH will be defined by innovation

by Glen Wilson, Posterscope UK

The future of out-of-home advertising 2050 by

Ben Milne, Posterscope Japan

Real time experiential fed by data. Michael

Brown, psLIVE

Robin Hall, PSI, presents People, Places….and

Persuasion

Pimm’s digital weather-activated posters directs

consumers to pubs with space

Microsoft promotes Cortana with the most

ambitious dynamic OOH ad campaign ever

Microsoft Cortana gets personal!

Santander use live TfL cycle data to promote

sponsorship of Boris Bikes

EMC use state-of-the-art motion capture

installation in an industry-first for airports

Société Générale wrap an entire tube to promote

Rugby World Cup sponsorship

OOH Industry News

AdGroup announces Primesight is the preferred

bidder for its UK airport specialist Eye Airports.

2015 Outdoor Lions winners from the Cannes

Lions International Festival of Creativity.

MOTO extends screen contract with Amscreen

Group

Outdoor Plus transforms Henlys Corner

Ocean Outdoor questions creatives at Cannes

Lions 2015

#NoIfsNoBots: Outdoor Wins Battle of Big Media at

Media360

Clear Channel study shows Outdoor advertising

positively impacts cities

Storm’s Piccadilly screen celebrates100 days until the

Rugby World Cup with live Periscope stream

Peel Advertising Signs sales partnership with Eye

airports

The selected artists of #TheUltimateCanvas have

been chosen

Amscreen’s Digital Signage Solutions employed

in Carrefour stores

Exterion Media and Telefónica UK create ground-

breaking new partnership for the OOH sector

Celebrities take their tweets to the street with

outdoor Plus

Stuff we like

The World’s First Billbed help homeless in Pakistan

Commuters donate to homeless charity via DOOH

Conveying the dangers of air pollution with huge light projections

Honey Beer create a ‘buzz’ with bee drones

White Walkers invade Britain but are they coming for you?

Passers-by get their faces up in lights in Times Square

Nescafé brought strangers together with a cup of coffee

The letters A, O & B vanish from around the UK for #MissingType

7/2/2015

Have you ever come across a box of dinosaurs?

7/2/2015

A clever billboard that helps you parallel park

7/2/2015

This ad for banned food in Russia hid itself

from the cops

7/2/2015

7/2/2015

Pop-up bar selling only tap water opened in

London

7/2/2015

Traffic cop shocks pedestrians in New York

after lifting a taxi

Find Out More

Get in touch with us...

Hyperspace

portfolio