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The Reality of Small Business OnlineFindings from recent LikeList > Addwater studies
May, 2011
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The situation
Small Business Success Index (SBSI), University of Maryland School of Business, June 2010
Small businesses deliver happiness but f il t c unic ti ng t t
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Whats critical for small biz success
Marketing and innovation is over 2x more important than Customer Service!
S ll usiness Success Index (S SI), niversity f ryl ndSc l f usiness, June
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New small business reality
7 out of every 10 opportunities the
small business owner has to sell is
through the Internet.
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Local Search Usage Study, Ron Packer, December, 2010
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Small business perceivedreality
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A small business must
It is CRITICAL that the local business
develop and maintain a complete search
presence. This includes more than simply
the search engines and needs to be
comprehensive in terms of online directories,social media and mobile marketing.
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Local Search Usage Study, Ron Packer, December, 2010
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Small biz website reality
Currently, under40% of small
businesses in the US have a website;
of those, over half havent updatedtheir website in over a year.
Matt Booth, BIA/Kelsey December 2010
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Most SMB websites dont sell
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The rules have changed
The internet has increased research and consideration.
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Most small businesses get it
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but will small businesses act?
Only one third of SMBs follow
through on planned online marketing
initiatives by year-end.
Matt Booth, BIA/Kelsey December 2010
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Should SMBs consider using social media
such as Facebook?
Consider these Social site user statistics:
81 percent of social networkers believe local
businesses should respond to issues on social sites. 78 percent want offers, promotions and event info.
74 percent value regular posts about products.
72 percent value regular posts about companies.
Social networkers are 67 percent more likely to makea purchase than general searchers
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Loc l Se rc us ge Study: ridging t e C ps, fr om Se rc t o S les,
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Where small business owners get advice
52 percent from individual mentors
51 percent from social networks (Facebook, Linkedin, Twitter)
44 percent from trade associations
36 percent from business advisors
31 percent from the Internet
27 percent from Chambers of Commerce
American Express, 2010
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Note!
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Critical marketing actions for SMB success
Steps:
1. Create a marketing plan thats relevant and simple
2. Update directories with current biz and contact info
3. Establish and maintain an online presence that sells
4. Converse socially with customers through all
relevant media
5. Measure marketing results and makeimprovements, innovate
6. Follow through, or get someone who will
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About Addwater Marketing Agency
We get it. Theres too much to do!
Hire Addwater to take care of it all
How we make your small biz more successful: We do the thinking:We assess your market place and
competitors, and develop differentiating marketing strategy.
We do the creative work:We design stunning websites and
write engaging copy all of which is search optimized.
We do allof your marketing for you:With over 20 years of
expertise, were your marketing department.Were ready to
handle whatever you need.
Visit us at http://addwater.com