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A story about an agency making a difference The Reflect Digital Way
A story about an agency making a difference
The Reflect Digital Way
Preface
We deliver awesome.
To ensure we always deliver awesome for
our clients, we need to ensure our team
understand where we have been, where
we are going and what our beliefs are.
The Reflect Digital Way is from Paul’s and
my heart, to help guide our amazing team on
their Reflect Digital journey.
The Reflect Digital Way
Culture
Definition:
“the ideas, customs, and social behaviour of a particular people or society”
The Reflect Digital Way
Our Culture
Our culture has evolved over the last 7 years and the Reflect Digital Way is here to help guide our culture forward.
Our culture belongs to us and no-one else. Collectively we must nurture it to ensure we continue to build a family environment that team members want to stay within and new team members want to join.
The Reflect Digital Way
Reflect Digital is more than just a workplace, we are a family, we genuinely care for each other and for our clients and partners.
Why were wefounded?
I whole-heartedly believe in building honest relationships that are focused on the clients goals, not the agencies bank balance.
Every piece of work we do or create needs to have purpose for the client, a goal and needs to be delivered with love for what we do.
Too often agencies are making the client-agency relationship difficult, by not focusing on transparency and a keen eye on meeting the client’s business goals. This often means our new client relationships start on the back foot.
I started Reflect Digital in 2011 out of a passion for digital marketing but a frustration with my previous agencies.
The Reflect Digital Way
Why were we founded?
We always deliver on our promises, which means we do need to under promise and over deliver – ensuring our ‘under promise’ still meets client expectations and that our ‘over delivery’ is part of what makes us special.
We have a human approach and we stay true to this.
The Reflect Digital Way is all about finding the Sweet Spot for the client. For their business, their budget and their goals, what is the right mix of our services to deliver a return.
Our business has been a family from day one, with my parents as investors and Paul in the beginning as a consultant offering advice, we have always had family at the heart and this will never change. We care about each other and our clients.
The Reflect Digital Way
What makes us special?
Our culture and our people.
The Reflect Digital Way
We relish in making our client’s businesses more successful.
In every campaign and project the results we aim to achieve are clear, the measures are clear and most importantly we are transparent throughout.
With so many agencies offering similar services, the one thing none of them have is our culture and our team.
Our Purpose
We exist as a partner to businesses, crafting strategies that are aligned to our client’s business goals.
We create beautiful designs that reflect a brands ambition.
We build digital products and solutions that meet the business and user need.
We deliver marketing campaigns for growth, aligned to the organisational goals of our clients
The Reflect Digital Way
Is to deliver awesome for our clients. By awesome, this should be a tangible impact on their business.
We are on a mission to continually build honest relationships built on shared values. These relationships are formed with a shared goal to deliver awesome results which have a tangible impact on our client’s business.
The Reflect Digital Way
Our Mission
Our Vision
To deliver awesome for our clients, where our campaigns and projects have a tangible impact on their business. We want to be the partner that our clients mention in board meetings as being integral to their own growth.
To grow an agency that has a culture other agencies aspire to emulate.
To grow a team that people want to join and that team members love to be a part of.
To do the above, we too will need to grow in size and approach, we will change, but along that journey we need to do it the Reflect Digital Way with our values at the heart of everything we do.
The Reflect Digital Way
Our Values
The Reflect Digital Way
The behaviours we will use to deliver our mission and vision.
Our Values
The Reflect Digital Way
Results are everything to us and to our clients. Our relationships will live and dieby the results we generate.
We can only achieve our vision by generating results that make a difference for our clients.
Results Driven
Our Values
The Reflect Digital Way
We go the extra mile for our team mates, our clients and even our suppliers. We are the business relationship that brings a smile to whoever we work with, we are the partner that gets referred regularly based on that extra special sprinkling we bring to everything we do.
Extra Mile
Our Values
We are a family, we look out for each other and we care for each other. We welcome our clients and partners into our family.
Everything we do is collaborative, we all need each other to deliver the best we can.
The Reflect Digital Way
Family
Our Values
Everything we do is with love.
A love of our craft, a love of our team and a love of our clients and partners.
The Reflect Digital Way
Love
Our Values
We spend most of our lives at work, so it is damn important we enjoy it!
Our colleagues are there with us through the highs and lows of our career, we need to work together to enjoy our journey.
Celebrate, we must celebrate at every opportunity.
The Reflect Digital Way
Enjoy the journey
Our Values
“Because we have always done it like this” is not a phrase we should ever be caught saying.
We challenge the norm, we create new ways, we think outside the box.
We are a solution focused team, always striving to improve our methods and inventing new ways of working.
The Reflect Digital Way
Challenge the norm
Our Values
Each of us is trusted.
Trusted by our team members and by our clients and partners. We must not take that trust for granted and we must continually build on that trust.
Each team member is trusted to do the right thing for Reflect Digital, for our clients and for the team.
The Reflect Digital Way
Trusted
Our Values
Education is important for our team and for our clients. One
thing for sure is that our industry and our practises will never
stand still, therefore neither shall we.
We believe in continual growth in training of our team
members. We believe in the same for our clients, we must
never sell a service to a client that does not understand it.
We learn through everything we do, most importantly through
any mistakes we make. It is imperative when we make
mistakes that concrete learnings are taken from these to
ensure we are always improving.
The Reflect Digital Way
Educate
Our Values
We deliver on our promises.
We under promise, ensuring this meets the client expectations and then over deliver – the added sprinkles that make us special.
The Reflect Digital Way
Deliver on our promises
Our Values
R - results drivenE - extra mileF - familyL - loveE - enjoy the journeyC - challenge the normT - trustedE - educateD - delivering on our promises
The Reflect Digital Way
These values are Reflected in every one of our team
Our Approach We are agile.
Our industry is forever changing, we embrace this and we encourage our clients to embrace
this too.
We are creative.
We use our creative edge in
everything we do.
We are solution focused.
We always look for solutions, every problem is an opportunity to challenge the norm and to be
creative.
We are collaborative.
We work together, we work with our clients and we work with partners. Always building honest
relationships built on trust.
We are knowledgeable.
We are experts at what we do and we back this up with data
and research insights.
We are humans.
We use our human touch in
everything we do.
The Reflect Digital Way
Measures
The Reflect Digital Way
Client Impact
It is integral to our success that we are delivering tangible impact on our client’s businesses.
Team Happiness
Loving what we do is integral to our business, so our team should be happy and enjoying their work.
Profit
Proves we are successful and sustainable as a business, we need it to survive in the long term.
Our Culture
Our culture should be living proof that the business values exist in every single team member.
Growth
If we are succeeding with our mission then we will continue to grow the business profitably.
Any questions?
Thank you!
