The Regeneration of East Croydon · THE MASTERPLAN FOR CROYDON station is the focus, this...

The Regeneration of East CroydonR E G E N E R A T I O N

You’ll find a superb range of 1, 2 and 3 bedroom apartments at Morello, all designed to meet the highest standards of contemporary taste.

The setting is surprisingly green,

with the private landscaping forming

an oasis in Croydon town centre.

However, you don’t have to go very

far to sample the ever-vibrant scene

that is central Croydon. It’s all waiting

for you on the doorstep.

And if business or leisure takes you

to London, you can be there in an

astonishing 13 minutes or alternatively,

Gatwick Airport in just 15 minutes*.

MORELLO CELEBRATES THE BEGINNING OF AN EXCITING NEW ERA FOR CROYDON. WITH A PRIME POSITION IN THE HEART OF TOWN, MORELLO COULD NOT BE BETTER PLACED FOR LIVING, LEISURE AND WORK.

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*All timings are approximate. Source www.tfl.gov.uk

4 \\ MORELLO MORELLO \\ 5

A SETTING TO PLEASE THE EYE AN ENTRANCE TO IMPRESSMorello stands in its own landscaped grounds, which provide a quiet oasis away from the surrounding urban scene.

The landscape designers have

incorporated new trees, gently

contoured grassy areas, bench seating

and paths, with the car park hidden

away below ground. There are two

play areas designed for the needs of

younger residents.

Morello will also make a positive

contribution to the local environment,

thanks to green roofs on some of

the buildings.

Entering the building, you’ll be impressed

by the contemporary urban styling of the

reception area, which has the look of a

boutique hotel. Services for residents

continue the hotel-style theme, with a

concierge service and an exclusive gym

providing extra convenience.


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The smartly designed interiors at Morello bring together contemporary looks and finishes with a range of quality fixtures and fittings; all you need, in fact, to move in and start feeling at home immediately.

The fitted kitchens include the full

range of appliances, the bathrooms

and en suites have modern and stylish

white sanitaryware, and there’s a choice*

of flooring finishes: laminate for the

kitchen, hall and living area, carpet for

the bedrooms. Your master bedroom

also includes a fitted wardrobe with

sliding doors.

* Subject to build stage

YOU’LL FEEL PERFECTLY AT HOME IN MORELLO


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The Mayor of London has committed £1 billion towards ensuring a prosperous future for Croydon. The plans are set out in a five-point Masterplan, each part focusing on a different area of the centre, building on its assets and developing the amenities it needs.

Broadly speaking, the Masterplan will

bring new homes, shops, leisure amenities

and business space, increase transport

capacity and create new and better

public spaces. The aim is to put

Croydon firmly on the map as a

world class metropolitan centre.

A lot of the work is already underway

and you can see the transformation

taking shape.

There’s no doubt that Croydon’s

ambitions are going to be realised.

TOMORROW’S CROYDON IS ALREADY ON THE HORIZON

” CROYDON HAS ALREADY CONTRIBUTED MUCH TO BRITAIN’S PROSPERITY AND GOOD NAME ABROAD, AND THIS CONTRIBUTION IS LIKELY TO CONTINUE.”

The Right Reverend Wilfred Wood,

Bishop of Croydon, 1985 to 2002

CROYDON TRAMLINK

THE MASTERPLAN FOR CROYDON

Although West Croydon

station is the focus,

this Masterplan will

also improve public

amenities, placing shops,

cafés and small parks

amongst the commercial

and residential buildings.

The busy road that

slices through the

centre of Croydon will

be transformed into an

environmentally and

people-friendly ‘green

spine’. It’ll be a much

nicer way to get to the

new Westfield shopping

centre on Wellesley Road.

East Croydon station is

the busiest interchange

outside central London,

with train services to

London Bridge,

Victoria and Gatwick

Airport. The Masterplan

improves the station

itself, as well as the

amenities around it.

The vision for College

Green is to develop

an educational and

cultural quarter, which

also includes a mixture

of residential, retail

and leisure uses.

Fairfield Halls and

Croydon College are

key elements.

This eight hectare area

will have distinctive

shopping, restaurants,

hotel and leisure facilities

as well as office space.

Its showpiece building

is already complete: the

glass-clad, green-roofed

Bernard Weatherill house

House council offices.

WEST CROYDON WELLESLEY ROAD EAST CROYDON COLLEGE GREEN MID CROYDON



CROYDON LOVES TO SHOP AND INVESTORS CAN SEE THE POTENTIAL

” WITH WESTFIELD AND HAMMERSON’S VENTURE WE ARE GOING TO SEE A CHANGED FACE OF CROYDON. IT’S GOING TO BRING SO MANY OPPORTUNITIES HERE, I THINK IT IS A FANTASTIC PLACE TO LIVE AND WORK.”

Yvette Hopley,

Mayor of Croydon 2013-14

There’s no shortage of shopping money in Croydon. Around £770 million is spent in the town centre every year, so it’s no surprise that investors have recognised its potential and have drawn up plans that will take Croydon into the London West End league.

Retail giants Westfield and Hammerson are joining

forces in a £1 billion regeneration of the Whitgift

Centre and Centrale, merging them as one vast,

glittering shopping and leisure complex.


IT’S IN THE BAG £1 BILLION WORTH OF WESTFIELD LUXURY SHOPPING IS COMING TO CROYDON

With over 2 million square feet of retail space, Croydon is clearly one of the leading shopping destinations in the UK. And it’s about to get even better.

Within Westfield Croydon, there will

be 250 shops, including an anchor

department store, cafés, restaurants,

and a cinema.

It’s too early to know exactly who the

occupants will be, but there’s every

reason to expect the heady mix of deluxe

designer labels, fashion and homeware

brands that have made Westfield London

and Westfield Stratford so successful.

NINE OUT OF 10 OF THE UK’S TOP RETAIL BRANDS ARE ALREADY REPRESENTED IN CROYDON, INCLUDING FAMOUS NAMES SUCH AS JOHN LEWIS AT HOME, DEBENHAMS, HOUSE OF FRASER, MARKS & SPENCER AND IKEA AS WELL AS ALL THE BEST FASHION BRANDS.


TEN GREEN FLAG PARKS ANDEIGHT HUNDRED GREAT PLACES TO DINE INCLUDING FORTY-THREE IN THE RESTAURANT QUARTER ALONE

Croydon is one of London’s greenest boroughs and ten of its parks and woodlands have prestigious Green Flag status. Some of these open spaces, such as Wandle Park and Park Hill, are almost in the centre of town, offering a welcome respite from the urban buzz.

As for eating out, you are really spoilt for

choice. Within walking distance of Morello

you can find a very wide range of places to

eat, particularly in the South End Restaurant

Quarter. Here you can choose from Italian,

French, Greek, Mexican, Persian, Mexican,

Japanese: the list is endless.

In the centre of town there’s more still.

Reflecting its diverse population, Croydon’s

eight hundred eateries cover the whole

gastronomic world. There are establishments

for every occasion and budget, as well as

dozens of coffee shops and delis where busy

shoppers and office workers can grab a

quick bite.


THIS IS JUST A VERY SMALL SAMPLE OF WHAT CROYDON CAN OFFER. THE LONGER YOU LIVE THERE, THE MORE YOU’LL DISCOVER.

Croydon has so much entertainment, nightlife and culture, you will find it’s less a case of what to do, than finding the time to do it.

Fairfield Halls is Croydon’s arts complex

and recently celebrated its 50th

anniversary. It brings together the famous

concert hall with its impressive foyer, the

Ashcroft Theatre and Arnhem Gallery,

meaning that all kinds of culture from rock

music to alternative comedy to family

shows can be enjoyed here. It also has

special status as the home of the London

Mozart Players, who perform regularly.

Elsewhere in Croydon, culture lovers can

experience inspiring street art, rock out

at the Scream Lounge, enjoy Sunday jazz

at The Oval Tavern, watch movies at the

Vue Multiplex, and absorb local history

and collections at the Museum of Croydon.

CROYDON HAS THE VENUES TO SUPPORT A DIVERSE RANGE OF ARTS AND CULTURE, CREATING A HIGHLY DYNAMIC AND VIBRANT CENTRE


M25( 20 mins)

GATWICKAIRPORT( 15 mins)( 28 mins)

BRIGHTON( 35 mins)

PORTSMOUTHHARBOUR( 1h 44 mins)

JOHN LEWISAT HOME,PURLEY WAY( 6 mins)

BIGGIN HILL AIRPORT( 19 mins)

O2 GREENWICH( 35 mins)

EAST CROYDON( 1 min)

LONDON BRIDGE( 13 mins)

LONDON VICTORIA( 16 mins)

CANARYWHARF( 19 mins)

PARIS GARE DU NORD( 2h 55 mins)

KING’S CROSSST PANCRASINTERNATIONAL( 23 mins)

EUROTUNNEL(FOR LE SHUTTLE)( 1h 15 mins)

WHITGIFTSHOPPINGCENTRE( 11 mins)

FAIRFIELDHALLS( 10 mins)

GRANTS VUE CINEMACOMPLEX( 12 mins)

CENTRALESHOPPINGCENTRALE( 5 mins)( 13 mins)

AMPERE WAY(FOR IKEA)( 10 mins)

ADDISCOMBE( 5 mins)

ELMERS END( 12 mins)

BIRKBECK( 13 mins)

BECKENHAM JUNCTION( 18 mins)MITCHAM

JUNCTION( 16 mins)

WIMBLEDON( 25 mins)

HEATHROW AIRPORT( 52 mins)

BLUEWATER SHOPPING CENTRE( 42 mins)

WEST CROYDONSTATION( 18 mins)

CROYDON HAS FAST AND FREQUENT LINKS CONNECTING CROYDON TO THE CAPITAL, THE COAST, THE COUNTRYSIDE AND LONDON’S AIRPORTS

KEY TO TIMINGS

WITHIN WALKING DISTANCE

FROM EAST CROYDON TRAM STOP

FROM EAST CROYDON RAILWAY STATION

DRIVING FROM MORELLO

Croydon has always led the way in transport connections. It had the first horse-drawn iron railway, was home to London’s earliest airport, and even pioneered the use of an ‘atmospheric railway’. In more recent times Croydon has re-introduced the tram as a method of public transportation.

Above all, Croydon’s travel network

is integrated, offering residents and

commuters the choice of mainline rail

with connections to London Underground,

as well as bus, road and tram.

East Croydon station is a one minute

walk from Morello*. It’s the perfect

London commuter station, with frequent

direct trains to London Bridge and

London Victoria. Journey times are well

under 20 minutes*. There are also services

from East Croydon to Bedford, Brighton,

St Pancras International, Luton, Gatwick

Airport, Eastbourne and Portsmouth.

As a hub for business, Croydon also has

good road links to the M25 and M23.

*All timings are approximate.

PARIS GARE DU NORD( 2h 55 mins)

CANARY WHARF( 19 mins)

KINGS’S CROSS ST PANCRAS INTERNATIONAL( 23 mins)

GATWICK AIRPORT( 15 mins) ( 28 mins)

LONDON BRIDGE( 13 mins)

BRIGHTON( 35 mins)

WIMBLEDON ( 25 mins)


WORK LOCALLY OR WORK LONDON:BE THERE IN MINUTES

Croydon is good for business and good at business. From the office-building boom years of the 1960s it has continued to prosper and become the leading commercial hub of the south east, after London.

Croydon is now designated by the Mayor

of London as a growth hub, and the

broad ranging regeneration proposals

can only attract more commerce and

more employment opportunities.

Morello’s central location makes it an

ideal place to live if you work in Croydon.

Your office will be on the doorstep,

your commute a mere few minutes’ walk.

And if you’re based in the City, you can

jump on the train at East Croydon station

and your journey time to Bank will be as

little as 14 minutes*.

55 BLUE CHIP COMPANIES 10,000 THRIVING BUSINESSES 120,000 INCOMING COMMUTERS DAILY CROYDON REALLY WORKS

*All timings are approximate. Source www.tfl.gov.uk


LONDON OLD AND LONDON NEWTHE WORLD’S MOST EXCITING CITYFOR CULTURE, HERITAGE, SPORTFASHION, MUSIC AND FUN

For two thousand years, London has been one of the most dynamic cities in the world, taking the lead in business, finance, the arts, fashion, international connections and globally famous visitor attractions.

The story continues, as London maintains

its influential position as a capital of

culture, affluence and sheer enjoyment.

Astonishing new buildings spring up,

entertainers of global status take the

stage, and the London restaurant

scene, with over sixty Michelin-starred

establishments, is acknowledged as

the world’s best.

The city has never been busier, or better,

and for Croydon residents, it’s their

nearest neighbour.

LONDON IS HOME TO SOME 300 THEATRES, 500 CINEMA SCREENS AND 12,000 RESTAURANTS.


IDEALLY LOCATED FORTHE BEST EDUCATIONTHAT CROYDON ANDLONDON HAVE TO OFFER

The Brit School

Old Palace of John Whitgift School

Croydon High School

Whitgift School

CROYDON

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A316

A40A406

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CROYDON: EXCELLENT FOR SECONDARY EDUCATION

THE BRIT SCHOOL OF PERFORMING ARTS14 –19 year olds. Alumni include Amy Winehouse, Katie Melua, The Feeling, Leona Lewis.

OLD PALACE OF JOHN WHITGIFT SCHOOLIndependent school for girls aged 4 –18.

WHITGIFT SCHOOLFounded 1596. Independent school for boys of 10 –18.

CROYDON HIGH SCHOOLIndependent education for girls since 1876.

LONDON: RATED TOP CITY IN THE WORLD FOR EDUCATIONThe QS World University Rankings (2013) show three London universities in its

top ten: University College, Imperial College and King’s College. No other city

can make this claim, making London pre-eminent in the academic world.

QUEEN MARY UNIVERSITY OF LONDONDistance from Morello: 13.3 miles, 38 minutes.

UNIVERSITY COLLEGE LONDONDistance from Morello: 12.3 miles, 33 minutes.

IMPERIAL COLLEGE LONDONDistance from Morello: 11.3 miles, 20 minutes.

UNIVERSITY OF WESTMINSTERDistance from Morello: 11.8 miles, 20 minutes.

KING’S COLLEGE LONDONDistance from Morello: 11 miles, 21 minutes.

THE LONDON SCHOOL OF ECONOMICSDistance from Morello: 11.6 miles, 23 minutes.

LONDON METROPOLITAN UNIVERSITYDistance from Morello: 11.9 miles, 31 minutes.

CITY UNIVERSITY LONDONDistance from Morello: 12.6 miles, 26 minutes.

UNIVERSITY OF THE ARTS LONDONDistance from Morello: 11.7 miles, 24 minutes.

UNIVERSITY CENTRE CROYDON Distance from Morello: 1.5 miles, 11 minutes (walk).

“ CROYDON IS BIG, BOLD, BRASH AND BURSTING WITH ENERGY, ENTHUSIASM AND CONFIDENCE.”

Nick Williams, Principal of

The BRIT School of Performing Arts

Times and distances from East Croydon to nearest Tube station. Source: www.tfl.gov.uk


7th Floor, Chancery House,

53-64 Chancery Lane,

London WC2A 1QS

Tel: 020 7269 1660

www.redrow.co.uk

Menta

56 Grosvenor Street,

London W1K 3JN

Tel: 020 7666 3041

www.menta.co.uk

A LANDMARK REGENERATION OF CHERRY ORCHARD ROAD, EAST CROYDON BY MENTA REDROW

R E G E N E R A T I O N

At Morello, urban regeneration specialist Menta and

leading UK housebuilder Redrow Homes are working

together as the dynamic joint venture partnership

Menta Redrow. Menta has been working with the

London Borough of Croydon and key stakeholders

over the last six years to deliver the major regeneration

that will transform Croydon into a 21st century city.

Morello is a key element in the new Croydon,

turning an underdeveloped and largely derelict

site into a cutting-edge, sustainable and innovative

solution that will integrate with and regenerate

East Croydon and its surroundings.

“ We are delighted to have entered into a joint venture with such a forward thinking plc house builder as Redrow. We are now ready to deliver on the development of sites we have been working on for many years and play our part in delivering the East Croydon Masterplan.”

Craig Marks, CEO, Menta

“ We are very excited to be working with Menta and having the opportunity to be part of the regeneration in Croydon. Redrow has over 40 years’ experience in delivering high quality homes, and we are pleased to be delivering the same high quality and cutting edge architecture to Croydon.”

Keith Parrett, Chief Executive, Redrow Homes South East

020 3305 5539 WWW.MORELLO.CO.UK

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020 3305 5539 WWW.MORELLO.CO.UK

R E G E N E R A T I O N

The Regeneration of East Croydon

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The Regeneration of East Croydon · THE MASTERPLAN FOR CROYDON station is the focus, this...

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