+ All Categories
Home > Documents > The register lohan 3d printed rocket exasol pr case study

The register lohan 3d printed rocket exasol pr case study

Date post: 06-Apr-2016
Category:
Upload: claire-williamson
View: 216 times
Download: 1 times
Share this document with a friend
Description:
When we came across The Register’s idea to send a 3D printed rocket to the stratosphere, we jumped on the sponsorship opportunity. We’d recently launched in-memory analytic database company, EXASOL to the UK and we were on the hunt for creative ways to help raise brand awareness.
Popular Tags:
7
Terrifyingly Efficient PR
Transcript

Terrifyingly Efficient PR

Case study: The Register Rocket

When we came across The Register ’s idea to send a 3D printed

rocket to the stratosphere, we jumped on the sponsorship

opportunity. We’d recently launched in-memory analytic

database company, EXASOL to the UK and we were on the hunt

for creative ways to help raise brand awareness.

Results : The Register Rocket

So far 125 pieces of coverage from across the globe, including a

2.5 minute piece on CNN, BBC Click, The Daily Mirror, The Sun,

China Post, Arab News, Times Education Supplement.

The list goes on.

Results : The Register Rocket

EXASOL’s logo is on the nose of

the rocket, present in all photo

and video opportunities.

We transformed the launch

beers at The Register ’s offices

into a bit of a press soiree.

EXASOL had two roll-up

banners and press packs in The

Register ’s office – we dare you

to top that!

And here’s a few more.

So g i ve us a ca l l :

020 8819 3170 or [email protected]

Webs i t e : www.brightbeepr.com


Recommended