Relevance. New Old Ways of Looking at Your

WorldTweeting/+ing This? #SMTulsa

@Mandy_Vavrinak

Searching isn’t something we do….

It’s part of EVERYTHING online we do, every day.

Filters

In the Beginning… O TribesO Connections /

NetworksO Geography and

blood were the filters

Now… O Connections not

tied to geography or family

O Speed & SpreadO EngagementO Access & AmplifyO Personal

Recommendations

A Visual

Social Relevance

O Facebook, Google, TwitterO Listen, respond, createO New realities, new approachesO No content just for content’s

sakeO Relevance is key

Tuning Out

Where Are We Going?

Searching Together

SpecificsO Web history – What did you search

for?O Actions taken – What did you

interact with?O Time spent – How long did it hold

your interest?O Connections – Whose

recommendations do you trust?

Relationships Matter

Hey… I follow you on Twitter!

Content that MattersO Be Relevant.O The New 5

WsO And… How.

Questions?

Email me: mvavrinak@mac.com

Twitter @Mandy_Vavrinak Facebook: Mandy Vavrinakhttp://mandyvavrinak.com LinkedIn: Mandy VavrinakCircle me on Google+ or Look for Crossroads Communications, LLC