01 THE REVIEW candyrice design A monthly newsletter of marketing ideas, photos, and fun. learn what all the fuss is about branding and protect it like your reputaon fresh inspiraon from unexpected places, like a 1970s Schwinn catalog and in San Diego how our images from the 08 Balloon Fiesta in Albuquerque found a new home in Alabama markeng p for branding your business and a funny photo thrown in just for fun 2 : 1 : 09 branding what’s all the fuss about?
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01 the reviewcandyrice design
A monthly newsletter of marketing ideas, photos, and fun.
learn what all the fuss is about branding and protect it like your reputationfresh inspiration from unexpected places, like a 1970s Schwinn catalog and in San Diegohow our images from the 08 Balloon Fiesta in Albuquerque found a new home in Alabamamarketing tip for branding your business and a funny photo thrown in just for fun
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brandingwhat’s all the fuss about?
1 : 1970 Schwinn catalog cover 2 : oceanside harbor, candy rice3 : 1960s bag liner :: 4 : hallway in balboa park, candy rice5 : california sunset, candy rice 6 : magic rocks circa 19717 : retro box 8 : san diego museum of man, candy rice
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Are you like us? We keep hearing statements like “Branding is critical these days!” Do you wonder what all the fuss is about? Here’s the simple thing about branding (which also makes it the most difficult thing to manage): Branding is your organization’s visual and spoken reputation.
Remember what your parents used to say about reputation? How it takes a long time to build a good one and it can be destroyed in an instant? Well, the same is true with your brand.
It’s critical to protect your reputation. That doesn’t mean it has to be difficult or cost a lot. What’s important is keeping your brand consistent.
What does that mean? Simply put: Have a strategy for building your company’s reputation. In other words:
Make sure that each brochure and • marketing piece, email and business card, letter and thank you note, and your website are talking nicely about you. Make sure your logo looks the same • each time you use it. Make sure that your color choices • and design style are consistent throughout each campaign. Make sure YOU • are dressed and groomed appropriate to your
reputation every time you leave the house. Seriously! You never know when you’re going to meet a client or prospective client.
And if you’re not good at marketing strategy and keeping your design consistent, hire someone who is.
Want to work with us? Call or email today!
brandingwhat’s all the fuss about?
my fresh inspiration
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Alabama interior designer Wendy Price was preparing to create some original wall art for a client. She contacted us about using some of our photographs from the 2008 Balloon Fiesta in Albuquerque, New Mexico.
She began experimenting with several smaller prints and finally settled on a 9-piece collage. The project is still in process and will be completed shortly. We are so excited to have some photographs gracing the living space of a southern family.
The Balloon Fiesta is really amazing, and if you haven’t had the opportunity to experience it first-hand, let me tell you a bit about it.
Imagine 10 balloons being inflated while it’s still pitch dark. Then launching into the sky with burners lighting up the brightly colored balloons, making them appear as floating lanterns in the sky.
Then try to image 600+ balloons from around the world being blown up and launched within the space of 2 hours! It was one of the most incredible visual experiences I’ve had yet.
Brand or Be Branded!“You’ve heard the branding gurus’ mantra,” says Jane Schulte, author of Work Smart, Not Hard! “Brand or be branded. Well, it’s true. If you don’t go about the process of creating a personality for your company, one will be created for you.”
She outlines this process for ensuring your brand doesn’t happen by accident:
Start with two lists. One • should contain words that describe your company’s current personality; the second should describe the company you want to be. They might be similar lists; in this case, they’ll help you to focus on consistency as you grow. If they differ, you can make a conscious, concerted effort to move toward the brand you envision.
Determine what your • company looks like. From
Web site design and taglines to colors and logos, make choices that work together to build your brand.
Reinforce the brand • throughout your organization. “It cannot be an act,” says Schulte. “You have to make sure, just like your mission statement, that you can easily carry [it] off in everything you do, from marketing [to] advertising, client service and employee relations.” And give your team the resources they need to make this happen—otherwise, they’ll devise ad hoc solutions that might send the wrong message about your brand.
“[A]ny time someone comes into contact with your company, whether … through written materials or personal communication,” reports author Jane Schulte, “its intended personality [should come] through every single time.”
