The right asset. In the right place. At the right time.Zebra Confidential

Genuine Zebra SuppliesIntroduction

February 2010

Agenda

What are Supplies? Genuine Zebra Labels Genuine Zebra Ribbons Zebra Solution

Zebra Confidential 2

What are Supplies?

Media used to print on• Labels

• Tags / Tickets

• Receipt papers

• Wristbands

Ribbons

Zebra Confidential 3

The right asset. In the right place. At the right time.Zebra Confidential

Genuine Zebra Labels

Thermal Transfer - a ribbon is used. As the ribbon passes between the heated print head and the media, the heat of the print head causes the ribbon to release ink, which bonds to the surface of the media.

Direct Thermal - no ribbon is used. The print head comes into direct contact with specially treated, heat sensitive material. As the print head elements are heated, the stock turns black, and the print becomes part of the label or tag.

Printing Technologies

Thermal Transfer

Advantages– Durable Image for

Indoor/Outdoor Conditions

– Variety of Labels and Ribbon Formulations

– Better for fine/small print

– Longer printhead life

Disadvantages– Two Supply Items

– Ribbon Must be Compatible with face stock

– Higher Total Cost

Direct Thermal

Advantages– One Supply Item

– Simple Printer Operation

– Quality Images

– Cost Efficient

Disadvantages– Sensitive to Environment

– Limited Materials

– Shorter Printhead Life

– Higher Darkness Setting

Challenges

Competition• Hundreds of label converters in every region

Knowledge• Many of our partners do not have label application knowledge

like label converters do

Route to Market• Most label converters sell direct to end user, within their own

country

Margins• Can be very low for plain paper and receipt products

Freight costs• Paper is heavy compared to e.g. ribbons and printheads

Zebra ZipShip Labels

About 250 items in stock Produced in bulk at low cost Shipped out in any volume Reduces selection time and keeps costs stable New ZipShip online selector tool for quicker costing

• On-line at AccessZebra

• Downloadable from Marketing Store (on course DVD)

Zebra Label Value Adds

Fully tested and approved solutions• By the printer manufacturer

ZipShip – easy, available and competitive Custom – special solutions for mission-critical applications Two manufacturing plants in EMEA Purpose-built presses

• High-speed for paper labels• Best possible “die-cut” for synthetic materials• Special equipment for small roll formats

Matching ribbons for a full Zebra Supplies Solution

The right asset. In the right place. At the right time.Zebra Confidential

Genuine Zebra Ribbons

Primer Ink Layer Base Film

Back Coating

Ribbon Construction

Ribbons are usually classed as one of three types:

Resin Ribbon features:• More resistant than wax to environmental conditions• Burns at higher temperatures and require slower print speeds

Feature WAX WAX/RESIN RESINCost Low Medium HighPrint speed High Medium LowBurn Temperature Low Medium HighScratch Resistance Low Medium HighChemical Resistance Low Medium High

Ribbon Types

3400

Zebra’s Ribbon Range for Industrial Printers

5319

RESINWAX/RESINWAX

2100

PRICE

LOW

HIGH

HIGHDURABILITY

2300

4800

5095

5100

Mid

-range/H

igh-en

d

prin

ters

3200

2300

RESINWAX/RESINWAX

PRICE

LOW

HIGH

HIGHDURABILITY

5095

Deskto

p

Prin

ters

3200

Zebra’s Ribbon Range for Desktop Printers

509548003200340021002300

Wax Wax/Resin Resin

UncoatedPaper

TopcoatedPaper

MattSynthetics

GlossSynthetics

Recommended

Test first

Ribbon Compatibility

Zebra Ribbon Value Adds

Fully tested and approved solutions• By the printer manufacturer

It’s all ZipShip – easy, available and competitive Very large ribbon purchaser globally

• Excellent cost base

• A substantial player in the ribbon market Two warehouses in EMEA Matching labels for a full Zebra Supplies Solution

The Zebra Solution

Ribbon suppliers are very rarely label experts Label suppliers are not ribbon experts These two markets do not operate together

Zebra brings label and ribbon together for the best COMBINATION with our printers!

Conclusion

Zebra Confidential 19

for your attention