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THE RIGHT INTERNAL STRUCTURE Liz Vaccariello CHIEF CONTENT OFFICER, EDITOR-IN-CHIEF
THE RIGHT INTERNAL STRUCTURE
Liz Vaccariello CHIEF CONTENT OFFICER, EDITOR-IN-CHIEF
Who we are A 93-year-old brand with a U.S. readership of 22MM
CONTENT TEAM: 32 • Print issue with a circulation of 3MM
• Digital editions on 5 platforms with 74K monthly copies served • Website with a total reach of 6MM unique visitors per month
• 5 social media outlets with an audience of 2.6MM
The Book
Case study: STOP & DROP
How we integrate
Experiential
When we reach out Case study: THE MOTH
Points to Ponder • Think, act, and lead like a start-up
• Know your strengths
• Partner up
Liz Vaccariello Reader’s Digest
@lizvacc lizvaccariello facebook.com/lizvaccariello
