21
“The right question can be yourdriver”
“Signs (Data) may look or be misleading”
1. “Drill down whenanalyzing”
2. “Choose theappropriateKPIs based on theScope/Objective”
Takeaways:
If, for example, 30%of all Calls are Phone Orders,
Transactions=x Calls=yTotal Converions = x +0.3y
& the same logic can be applied to Total Value
Conversions > E-commerce > Product Performance
“It’s not that I’m sosmart,
it’s just that I stay with the problems longer”
-Albert Einstein
