all in the nameThe way to link consumer, media owner and advertiser is through an asymmetric approach.
Determine the real interest of the consumer.
Detect his real-time presence.
Deliver the relevant content.
Do you want to reach the right prospect?
The methods of searching for customers are riddled with inaccuracies.
“We surveyed 921 people.”(and extrapolated our findings to
5m)“I earn more than
$10,000.” (I hope this impresses you) “I am a bank executive.”(but I’ve been subsequently
retrenched)
do you want to reach the right prospect?
Old
NewOur Behavioural Tracking rids you of these frustrations: •Tiny Sample Sizes•Ego/Image boosting•Ageing Data
do you want to keep your customers on a short leash?
... and keeps your brand in front of them
National news site
Special Interest Travel site
Now you can. Our Behavioural Database follows online users who touch base with you, your competitors, and your industry
do you want to keep your customers on a short leash?As people surf the Web, we collect Behavioural DataRecency and frequency of visits
Pages viewed today count more than pages viewed a week ago
Dwell time and overall reading behaviourPages presumably really read count more than pages hardly read
Specificity of visited pagesPages read by “everybody” count less than pages read by few others
Active interest boostingPages that triggered an expression of active interest (e.g., a “Like”) can be boosted
how we reach your prospect
The more pages he visits, the richer his Interest Profile captured by aSpecial Media
how we reach your prospect
Each Interest Profile created by aSpecial
Media is unique
how we reach your prospectaSpecial Media agglomerates the Interest Profiles and clusters them
in segments
how we reach your prospect
health supplementsexercise
aSpecial Media agglomerates the Interest Profiles and clusters them
in segments
how we reach your prospect
financeluxury travel
property healthcare
health supplementsexercise
aSpecial Media agglomerates the Interest Profiles and clusters them
in segments
the beauty of behavioural targeting
aSpecial Media’s Solution for PUBLISHERS means:
1. we make your ad spaces more efficient by placing your ad in front of the RIGHT prospect at the moment of HEIGHTENED interest (Behavioural Targeting)
2. we enable you to PERSONALISE the content your users view when they visit your site (Content Personalisation)
3. we RE-INTRODUCE your message to him as he surfs sites (Re-targeting)
4. we ENRICH your databases with real-time psychographics (Data Enrichment)
Mobile
Video
Tenancy
Targeted CPM
Plain CPM
Targeted CPC
Current revenue
Future revenue
Over the next years, most of the revenue growth within Publishers will come from new formats
aSpecial Media can support customers with these new revenue models and simplify the architecture for traditional ones already in place
With Behavioral Targeting
With Behavioral Targeting
In a nutshell, the benefits:
Monetization – Potential new ad revenue, allows relevant Customers and Partners’ content and ads to be served based on “interests”
Increased Customers’ brand awareness via creative online digital campaigns
Keeps the right potential customers continually “reminded” of Customers’ brand and products (The” short leash” & Retargeting effect) in cost-effective way
White label targeting platform supplements CMS – keeps existing Customers’ customers and potential new customers strongly engaged based on expressed online behavioural “interests”
Thank YouHttp://www.aspecialmedia.com
Confidential. November 13, 2011
