Date post: | 21-Jan-2018 |
Category: |
Marketing |
Upload: | martech-conference |
View: | 561 times |
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A M A R K E T E R ’ S G U I D E T O C H A T B O T S
Conversational AI
Ashu Garg, General Partner
THE RISE OF
@ashugarg
What is AI?
DEEP REINFORCEMENT LEARNINGDEEP LEARNINGMACHINE LEARNING
A.I. 101(010101)
EDGES FEATURES FACES
How Deep Learning Works
But there are limits…
But there are limits…
3 Keys to the AI World
Reinventing Human to Machine Interactions01
Data is Oxygen02
New Stack for a New Workload03
03 New Stack for a New Workload
APPLICATIONS
CODE LIBRARIES
COMPUTATIONAL FRAMEWORKS
PLATFORM
HARDWARE
Application Stack* Technology Stack
*The New Moats: Why Systems of Intelligence are the Next Defensible Business Model by Jerry Chen
Chatbots
Messaging Is Eating Other Interfaces
20162011 2012 2013 2014 2015
Big 4 Social Networking AppsBig 4 Messaging Apps
3,000
2,500
2,000
1,500
1,000
500
0
Mon
thly
Act
ive
Use
rs in
Milli
ons
Source: Includes IDC, Magma Global, and Foundation Capital estimates
Full Picture of User
Behavior on web
Offline transactions
Mobile behavior
External data (world)
Chat conversations
Voice conversations
Physical movement IoT devices
Just Another Piece of Data
Messaging Is Emerging as a Platform
New Technology Stacks Emerge
ANALYTICSAPP DEV PLATFORMS
DEVELOPER TOOLKITS
END-TO-END APPS
RETAIL CPG HOSPITALITY FINANCIAL SERVICES B2B
ELIMINATE $65B OF HUMAN COSTS
2016 Annual salary expenditures on customer service, sales reps for financial services, insurance
MAKE PREVIOUSLY UNAFFORDABLE ‘SERVICES’ AFFORDABLE
Massive Marketing Opportunity
37%
$174B
$65B of potential savings
Source: Business Intelligence
THANK YOU@ashugarg