The Rise of Social Media

Introduction

Understand the shift in marketing

What can businesses do?

What are others doing?

Understand The Shift in Marketing

Push vs Pull

Push

People hate being sold

People don't like being interrupted

Lack of trust from consumers

Advertising dollars may not bring in the results

Pull

Direct WOM marketing

It is permission centric

Build customers' loyalty

Decrease in marketing expenses

Research By Marketing Sherpa

What Can Businesses Do?

Start by listening

Create social media profiles

Participate in conversation

Make a commitment to social media

Case studies of Do's and Don'ts in social media

Dell

Starbucks

Blendtec

NTUC

Direct2Dell

IdeaStorm

DellOutlet - (Twitter)

My Starbucks Idea

Starbucks Facebook Page

Blendtec – Will it Blend

They created a series of viral videos since 2006

The simple idea lead to a five-fold increase in sales

Has almost 180,000 subcribers and about 3.3 million channel views

NTUC – That's My Fairprice

"This debut into social media is yet another channel

for us to enhance our relationship with customers, so as to understand and better serve their needs. We will continue to explore new

channels to engage our customers, fulfilling our brand promise in delivering excellent customer service,"

- Jeremy Khoo, Deputy Director

NTUC – That's My Fairprice

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