The rise of wellness tourism
Wellness- noun (’wel-nes): The active pursuit of activities, choices, and lifestyles that lead to a state of holistic health (Global Wellness Institute)
(Harpers Bazaar)
The world’s top wellness experiences
Understand the markets that matter
Talk to us today to learn more.
Just as it’s beginning to change the way we travel, wellness is likely to have an effect on many other areas of consumer spending. Capitalising on trends like this is key to driving your business forward, and at Ikano Insight, we have the expertise to help you make sense of them.
Nature and nurture
Taking the path-less-travelled is good for us and the industry. Escaping into nature, such as on a Japanese-inspired ‘forest bathing’ trip, helps combat over-tourism and boosts wellbeing.
1. 2.
3. 4. 5.
Széchenyi Spa, Budapest, Hungary
Arabian baths experience at Hammam Al Ándalus, Granada, Spain
Golden Circle & Secret Lagoon day trip, Reykjavik, Iceland
Spa day at Termas de Cacheuta, Mendoza, Argentina
Wai-O-Tapu thermal, Rotorua, New Zealand
Beyond experience, towards transformation
Wellness tourism takes the ‘experience’ economy one
step further. It’s not enough to simply experience a
destination, consumers want an improved self as a result of
time spent there.
(Skift)
Going solo
Many wellness tourists prefer to go it alone. A survey by the
Wellness Tourism Association (WTA) found that 25% of respondents reported a
preference for solo wellness travel.(Insights)
(Regenerative Travel)
All in the mind
Tourists under 40 are especially keen to
focus on mental wellbeing when taking
a spa break. 58% would prefer wellness service offers included
in package prices.
(Wellness Hotels & Resorts)
Urban oasis
Wellness and sustainability should go
hand-in-hand. As consumers look to
manage their carbon footprints, experts predict
an increase in more accessible, city-based
wellness retreats. . (Well & Good)