Dennis ShiaoDirector, Content Marketing at DNN@DNNCorp | @dshiao

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Let’s Define “ROI”

ROI = (Gain from Investment minus Cost of Investment)

Cost of Investment

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Let’s Define “ROI”

Takeaway:A Web CMS can help you derive the obvious ROI (Revenue).

But also consider the valuable gains that are harder to quantify.

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Let’s Define “ROI”

Let’s list them out.

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Gains from a Web CMS Solution

Revenue

Cost Savings

Time Savings

Performance

Scalability

Security

Assurance

Staying Current

Integration

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CMS: Our Offerings

DNN Platform: Open Source

Evoq™ Content: Commercial

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Let’s Define “ROI”

Let’s consider how Evoq Content can help you achieve

ROI.

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Granular, Role-based Permissions

Scalability SecurityAssurance

*

* - Options available in Evoq Content only

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Page and Module Caching

Revenue Performance

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Webfarms

Scalability

Revenue

Performance

Image source: DNN Web Farm Configuration Guide

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Technical Support

Time Savings Assurance Staying Current

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Versioning, Roll-back, Workflow

Cost Savings

Evoq™ Content’s HTML Pro Module:

Version compare (with additions, deletions and updates highlighted)

Auto-save

Roll-back

Workflow

Time Savings Assurance

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SEO: Advanced URL Management

Cost Savings Time SavingsPerformance

Related blog post: http://www.dnnsoftware.com/blog/10-ways-dnn-can-improve-your-website-seo

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SharePoint Integration

Cost Savings

Available in Evoq™ Content: Enterprise

Fast, secure publishing of documents stored in Microsoft SharePoint

SharePoint List support

Security Integration

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Digital Asset Management (DAM)

Cost Savings

Available in Evoq™ Content only:

Version control

Workflow

Advanced search

Document tagging

Document statistics

Time Savings

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Site Groups

Cost Savings

Available in Evoq™ Content only:

Group multiple websites together (within the CMS)

Update content once and have it reflected across multiple sites

Share users and user profile data across sites

Offer Single Sign On (SSO) across sites

Time Savings Scalability

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More Robust Site Indexing (for Search)

Available in Evoq™ Content only:

More advanced search crawlers for site indexing

Control the URL’s that the crawler indexes – including the indexing of external websites

Specify included and excluded file extensions

Specify directories that the crawlers will and will NOT index

PerformanceScalability

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SUMMARY: Web CMS Benefits

Revenue

Cost Savings

Time Savings

Performance

Scalability

Security

Assurance

Staying Current

Integration

Visit the DNN website for more information on Evoq Content