Date post: | 06-Jul-2015 |
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Technology |
Upload: | scott-abel |
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! What is ROI?
! What is Intelligent Content?
! Where can savings occur?
! Content reuse
! Content lifecycle
! Creation, review, edit
! Compliance
! Revenue Opportunity
Emphasis on XML & content reuse
! Reduced Time to Market
! Translation
! Multi-channel publishing
! Managing Regulatory Requirements
! Learning & Training
! Corporate Assets
Content Strategist, DITA Educator
STC Summit 2012 – 2013 Track Manager – Content Strategy and Design
Past Co-Chair: Oasis DITA for the Web SC
Manager: DITA Metrics group on Linked In
It’s about metrics …for intelligent content ! white papers ! discussions ! webinar recordings ! thought leadership
DITA 101 2nd edition “Fundamentals of DITA for Authors and Managers”
By the Rockley Group with Mark Lewis
! For sale at LuLu.com
Managing Enterprise Content: A Unified Content Strategy 2nd edition By Ann Rockley & Charles Cooper ! For sale at Amazon.com
Book & Spreadsheets Published by The Rockley Group
Metrics for Intelligent Content
Savings =
Cost of Old Processes – Cost of New Processes
Do you know?
! Translation
! Content Reuse
! Multi-Channel Publishing
! Separation of Content from Format
! Eliminate Page Layout
The Big 3
Tightly coupled
You’ve already been authoring structured documents
Resume
! Contact Information
! Objective
! Skills
! Experience
! References
! Hobbies
Expectation
Business Letter
! Letterhead or sender's address
! Date
! Recipient's address
! Subject
! Salutation or Greeting
! Message (body of the letter)
! Closing
! Signature
Chocolate Disaster It’s chocolate! Ingredients
Chocolate 1 Chocolate 2 Chocolate 3
Instructions Chop Add Stir Bake
The Content
Chocolate Disaster It’s chocolate! Ingredients
Chocolate 1 Chocolate 2 Chocolate 3
Instructions Chop Add Stir Bake
Chocolate Disaster It’s chocolate! Ingredients
Chocolate 1 Chocolate 2 Chocolate 3
Instructions Chop Add Stir Bake
title
description ingredients
ingredient ingredient ingredient
instructions instruction instruction instruction instruction
Chocolate Disaster It’s chocolate! Ingredients
Chocolate 1 Chocolate 2 Chocolate 3
Instructions Chop Add Stir Bake
Heading 1
Paragraph Bulleted list
Bulleted list item Bulleted list item Bulleted list item
Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
Chocolate Disaster It’s chocolate! Ingredients
Chocolate 1 Chocolate 2 Chocolate 3
Instructions Chop Add Stir Bake
Heading 1
Paragraph Bulleted list
Bulleted list item Bulleted list item Bulleted list item
Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
Chocolate Disaster It’s chocolate! Ingredients
Chocolate 1 Chocolate 2 Chocolate 3
Instructions Chop Add Stir Bake
The Content and
Generic Content
Elements Heading 1
Paragraph Bulleted list
Bulleted list item Bulleted list item Bulleted list item
Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
<H1>Chocolate Disaster</H1> <p>It’s chocolate!</p> <bulleted list>Ingredients
<bulleted list item>Chocolate 1</bulleted list item> <bulleted list item>Chocolate 2</bulleted list item> <bulleted list item>Chocolate 3</bulleted list item> </bulleted list>
<numbered list>Instructions <numbered list item>Chop</numbered list item> <numbered list item>Add </numbered list item> <numbered list item>Stir </numbered list item> <numbered list item>Bake </numbered list item> </numbered list>
<H1>Chocolate Disaster</H1> <p>It’s chocolate!</p> <bulleted list>Ingredients
<bulleted list item>Chocolate 1</bulleted list item> <bulleted list item>Chocolate 2</bulleted list item> <bulleted list item>Chocolate 3</bulleted list item> </bulleted list>
<numbered list>Instructions <numbered list item>Chop</numbered list item> <numbered list item>Add </numbered list item> <numbered list item>Stir </numbered list item> <numbered list item>Bake </numbered list item> </numbered list>
Generic Tags - HTML Not Recipe Specific
Chocolate Disaster It’s chocolate! Ingredients
Chocolate 1 Chocolate 2 Chocolate 3
Instructions Chop Add Stir Bake
title
description ingredients
ingredient ingredient ingredient
instructions instruction instruction instruction instruction
Chocolate Disaster It’s chocolate! Ingredients
Chocolate 1 Chocolate 2 Chocolate 3
Instructions Chop Add Stir Bake
title
description ingredients
ingredient ingredient ingredient
instructions instruction instruction instruction instruction
Semantic Tags
<title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients
<ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients>
<steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps>
<title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients
<ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients>
<steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps>
Dumb to Intel Query Discover
<title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients
<ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients>
<steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps>
sugarFree=”false” category=”dessert” flavor=”chocolate” totalCookTime=”short”
Add Recipe-Level Metadata
Stop Formatting! Use Style sheets Styles are assigned to semantic elements Let the Publishing Engine do the formatting Save 30 – 35%
Corporate Goals = Areas to save Main categories:
Increase revenue Reduce costs Process improvement and automation Risk mitigation
Handout
Reduce costs Reduce development cost Reduce translation cost Reduce call center cost Reduce product returns
Process improvement and automation
Reuse of honed processes Risk mitigation
Increase quality Improve governance Minimize branding damage
Did you know corp goals?
Increase revenue
Sales team Improve prospect engagement More accurate information Faster and easier access to information Reduce learning time Shorten sales cycles
Reduce time to market For local products For translated products
Improve branding
All
Content Elements
Content Elements
! Title
! Short Description
! Pre-requisites
! Context Info
! Steps
! Result
! Title
! Short Description
! Pre-requisites
! Context Info
! Steps
! Result
Create Content
Average cost of each element
Predictive
Procedure 1
Procedure 2
Procedure 3
Content Similar Identical Unique
Side-by-side analysis
What can be shared
Product 1 Product 3
Unique Content
Product 1 Product 3
Identical / Reusable Content
Procedure Components Proc
1
Proc 2
Proc 3
Referenced Component
Writing for reuse
Cost of Unique
Cost of Reusable
Savings Trend
Scratch vs. Unique + Reusable
Awareness
Savings Trend
Referenced Component
Scratch vs. Unique + Reusable
Awareness
Can intelligent content save time and effort for everybody/every role? Content reuse • Authors • Reviewers • Editors
Percent reuse
Remember Me?
Scratch vs. Unique + Reusable
Savings are relative for every role
SME
Savings Trend for Author
Referenced Component
Savings Trend for Compliance Reviewer
Referenced Component
Percent reuse
Referenced Component
Percent reuse
Referenced Component
Salaries
Reduced Cost
More time to generate revenue
Increased Productivity
Increased Revenue
How does Intelligent Content reduce translation costs?...XML + TM What is a Translation Memory? Software and a Database of translated content Input an English sentence, translator writes Spanish version and the sentences are associated as a pair
Procedure version 1.0: • Full translation Procedure version 2.0: • Pattern matching means
only new & changed has to be translated
• Reusable Content = Free Database of reusable translated content
Product N
New procedure reuses content
Percent reuse
Remember Me?
Scratch vs. Unique + Reusable
Percent reuse
Percent reuse
Referenced Component
Page Layout
Percent reuse
Eliminate Page Layout – Save More
Single Source
Creation & Maint.
Single Source
Creation & Maint.
Single Source
Creation & Maint.
Single Source
Creation & Maint.
! What is ROI?
! What is Intelligent Content?
! Where can savings occur?
! Content reuse
! Content lifecycle
! Creation, review, edit
! Compliance
! Revenue Opportunity
! Reduced Time to Market
! Translation
! Multi-channel publishing
! Managing Regulatory Requirements
! Learning & Training
! Corporate Assets