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The role of ASC within the global Certification and Improvement space © Primstar, 2019 Roy van Daatselaar Global Lead Improver Programme Infofish World Shrimp Conference Bangkok 2019
The role of ASC within the global Certification and
Improvement space
© Primstar, 2019
Roy van Daatselaar
Global Lead Improver Programme
Infofish World Shrimp Conference
Bangkok 2019
ASC Programme
“Consumer trust requires info about origin & credible label”
Source: BEUC, 2012
• Independent, not-for-profit certification &
labelling program
• Global, market-based & voluntary
• Based on science & transparency
• Work with industry, NGOs and all others who
want to participate
Chain of Custody Certification
Shared platform with MSC
Farm certification Product approval
The ASC Standards• 7 Principles
• Environment
• Social
• Community
• Performance
indicators setting
thresholds
• Disclosure of
monitoring data
• Multi-stakeholder
• Continuous
improvement
(ISEAL)
Certified farm-sites – 1 November 2019
1128 certified farm-sites 42 countries
Number of ASC products per country
1 November
19982 approved products 82 markets 2109 CoC companies
Number of ASC Shrimp Farm-Sites Over Time
0
50
100
150
200
250
300
350
Au
g-1
2
Oct
-12
Dec
-12
Feb
-13
Ap
r-1
3
Jun
-13
Au
g-1
3
Oct
-13
Dec
-13
Feb
-14
Ap
r-1
4
Jun
-14
Au
g-1
4
Oct
-14
Dec
-14
Feb
-15
Ap
r-1
5
Jun
-15
Au
g-1
5
Oct
-15
Dec
-15
Feb
-16
Ap
r-1
6
Jun
-16
Au
g-1
6
Oct
-16
Dec
-16
Feb
-17
Ap
r-1
7
Jun
-17
Au
g-1
7
Oct
-17
Dec
-17
Feb
-18
Ap
r-1
8
Jun
-18
Au
g-1
8
Oct
-18
Dec
-18
Feb
-19
Ap
r-1
9
Jun
-19
Au
g-1
9
352 certified farms 96 in assessment 247673 MT production
Omarsa(Ecuador)
First MS(Vietnam)
Group Cert.(?)
Harvested Shrimp Volume by Country: April 2016 – September 2019
0
10000
20000
30000
40000
50000
60000
70000
Ap
r-1
6
May
-16
Jun
-16
Jul-
16
Au
g-1
6
Sep
-16
Oct
-16
No
v-1
6
Dec
-16
Jan
-17
Feb
-17
Mar
-17
Ap
r-1
7
May
-17
Jun
-17
Jul-
17
Au
g-1
7
Sep
-17
Oct
-17
No
v-1
7
Dec
-17
Jan
-18
Feb
-18
Mar
-18
Ap
r-1
8
May
-18
Jun
-18
Jul-
18
Au
g-1
8
Sep
-18
Oct
-18
No
v-1
8
Dec
-18
Jan
-19
Feb
-19
Mar
-19
Ap
r-1
9
May
-19
Jun
-19
Jul-
19
Au
g-1
9
Sep
-19
Australia Belize China Ecuador Honduras India Indonesia Madagascar
Mexico New Caledonia Nicaragua Panama Tanzania Thailand Vietnam Venezuela
Vietnam
Ecuador
HondurasIndonesia
India
Venezuela
Top 20 ASC Shrimp Producers by Audited Harvest Tonnage (Sep 19)
0
5000
10000
15000
20000
25000
30000
35000
40000EcuadorHondurasVietnamIndonesiaVenezuelaMexicoNicaraguaMadagascarChinaIndia
ASC Shrimp Products: Top 20 Markets by Weight of Product Sold CF (Tonnes, FY2018)
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Growth forecast- Accelerating uptake in Southern
Europe (e.g. Carrefour, Lidl Spain)- Rapid growth in Asian markets
- Japan (AEON, JCOOP, Tokyo Olympics)
- China (Hema Fresh ASC salmon)- Market development US (following
introduction of ASC salmon)
Leadership is needed to advance the
industry: Call to action to all stakeholders
to take ownership and responsibility of the
future of the shrimp industry
ASC is developing an Improver Programme:
Contributes to ASC’s Vision: Making
aquaculture more sustainably across
the globe
Move beyond low-hanging fruit, drive
impact at scale and at the level where
it is mostly needed
Provides meaningful data that helps to
tell a story of meaningful and
measurable change (M&E)
What else?
ASC’s Improver Programme
Implementing partner e.g. WWF, Solidaridad
Farm A
Farm B
Role of ASC- Develop tools- Train partners- Transparency & verification
Y1
Y2
- Improved performance- Ready for ASC certification
- Improved performance
ASC has developed a framework for credible improvement – AIPs…
ASC Improver
Programme
1. Entry requirements
2. Scope of improvement
3. Timeframes
4. Progress reporting
5. Verification or progress
6. Incentives and benefits
7. Non-performance
8. Governance
… embedding key criteria to ensure credibility
ASC
Principle 1
Principle 2
Principle 3
Principle 4
Principle 5
Principle 6
Principle 7
VietGAP
Improvement to ASC
Improvement to ASC
Responsible production
Decree 36/2014/ND-CP
Decree 36/2014/ND-CP
Decree 36/2014/ND-CP
Guidance
… and partners with local initiatives to create stepping stones and foster efficient improvement
The programme aims to address issues of scale and test jurisdictional approaches
Improve access to verified data
Test assurance systems (e.g. CoC) for rated products
Joint AIP work
Reduce redundancies
Credible framework for AIPs
Support local schemes through benchmarks and guidance
Partner with others to address scale and test jurisdictional approach
Act as an instrument for change by developing partnershipswith (local) initiatives (including government) to play a coordinating role in fostering sector improvement, to address issues of scale and drive impact beyond the low-hanging fruit.
ASC Improver Programme
