The Role of Mobile Email Marketing in Modern E-commerce

Mac Ossowski, Director of Enteprise Sales

WORLD’S EASIEST EMAIL MARKETING.

Who we are?

@getresponse @maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.

15 years on 195 markets

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WORLD’S EASIEST EMAIL MARKETING.

It’s in your language too

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WORLD’S EASIEST EMAIL MARKETING.

Our achievements. So far…

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WORLD’S EASIEST EMAIL MARKETING. @getresponse @maciej_ossowski

5 FACTS about the state of email marketing and mobile in 2015

WORLD’S EASIEST EMAIL MARKETING.

It’s global There will be 4.3 billion email accounts by 2016. Half of worldwide email users live in APAC area.

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*Email Statistics Report, 2012-2016, The Radicati Group

WORLD’S EASIEST EMAIL MARKETING. @getresponse @maciej_ossowski

EMAIL (69%) and searching info (70%) are two main activities on tablets.

*ExactTarget, 2014 Mobile Behavior Report

WORLD’S EASIEST EMAIL MARKETING. @getresponse @maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.

2015: 53% of all emails opened on mobile!

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*Litmus, January 2015

WORLD’S EASIEST EMAIL MARKETING.

WORLD’S EASIEST EMAIL MARKETING.

Mobile drives traffic Mobile drives 46.5% of e-commerce traffic in 2015, up 26.5% in comparison to 2014.

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*IBM Digital Analytics Benchmark, 2015

WORLD’S EASIEST EMAIL MARKETING.

CHALLENGE: PCs still account for 76.9% of e-commerce revenues!

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*IBM Digital Analytics Benchmark, 2015

How can email marketing increase mobile revenues?

WORLD’S EASIEST EMAIL MARKETING.

5 ways mobile email marketing boosts sales• It’s universal

• It’s convenient

• It’s high-tech

• It’s real time

• It’s productive

@getresponse @maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.

UNIVERSAL• cross-device messaging thanks to Responsive Email Design

• offer always available: both on a PC and on mobile while shopping offline

• can allow for one-click purchasing thru email creative

• doesn’t require any extra effort from the recipient

• fact: revenues per click on mobile marketing emails exceeded those on desktop, at $7.14 vs. $3.26

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*ClickZ «Email Blows Social Media Out the Door"

WORLD’S EASIEST EMAIL MARKETING.

101s of Responsive Email Design

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WORLD’S EASIEST EMAIL MARKETING.

CONVENIENT

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Combine online and offline Distribute coupon codes and vouchers with no need to print them. Leverage digital wallet apps like Passbook by sending coupons in emails.

WORLD’S EASIEST EMAIL MARKETING.

HIGH-TECHCollect data at point of sale in a fashionable way.

Use apps like Forms on the Go by GetResponse on your iPad to get more email sign ups.

@getresponse @maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.

REAL TIME

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Don’t leave them hanging Welcome emails have 400% more opens and clicks. Leverage mobile email marketing to notify new subscribers instantly once they sign up in your offline stores or join loyalty program.

WORLD’S EASIEST EMAIL MARKETING.

PRODUCTIVE

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Mobile email can do more Calls to action connected with Maps, adding reminders to your customers calendars, cross-linking to apps: mobile emails can do a lot more.

5 essentials of a mobile email marketing solution

WORLD’S EASIEST EMAIL MARKETING.

The fully functional Mobile AppAvailable for iOS and Android

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WORLD’S EASIEST EMAIL MARKETING. @getresponse @maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.

Ability to create and send your campaign anywhere you go, anytime you need it.

@getresponse @maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.

Managing your listView new subscribers, search your database, add new contacts on the go.

@getresponse @maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.

Tracking & reporting Check your campaign performance and forward a report by email.

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WORLD’S EASIEST EMAIL MARKETING.

Responsive emails creator

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Ready to create stunning responsive email?

Visit www.getresponse.my and sign up for free!

WORLD’S EASIEST EMAIL MARKETING.

Let’s talk email marketing!

Visit booth#1 Drop me a line: mac@getresponse.com Tweet at me: @maciej_ossowski LinkedIn: /maciejossowski