THE ROTARY CLUB OF ARLINGTON
“90 DAYS OF SERVICE” CAMPAIGN
PURPOSE “Make Rotary Relevant.” Energize our club, mobilize our existing
members and attract new members.
Redefine our club as a “heavy-weight service organization” in Arlington.
Motivate non-Rotarians to visit our meetings, “like” our Rotary Club of Arlington Facebook page and participate in our service projects.
PLANNING
Created a Master Plan that benefitted 7 community organizations.
Provided the Campaign schedule to the club so they could plan ahead.
Selected Rotary members to easily lead each activity.
Sample Campaign Schedule:
Jan. 9-27: “Dress for Success” Clothing Drive:
Feb. 6-13: “Toothbrush Rush”
Feb. 6: “Blood Donation Day”
Feb. 13-20: “Let’s CAN Hunger Food Drive”:
Feb. 19: “Anti-bullying Campaign” -Webb Elementary.
Feb. 26: “How to Wow the Real World” program at UTA.
Mar. 1: “Keep Arlington Beautiful.”
Mar. 14: “Planting Seeds of Greatness”
IMPLEMENTATION Promoted each event thru weekly announcements, emails
and club newsletter. Sent press releases to local media.
Encouraged using member’s offices as drop-off points.
Members participated thru giving of time, money, or both.
As seen in the Arlington Citizen Journal
RESULTSBottom line: Ignited club energy & enthusiasm.
Implemented our vision for a “service mindset.”
Increased membership – our goal was +10 for year, ended at +20. Now, new members are bringing in new members!
ACTION STEPS:
1. Decide if right for your club and how to
implement.2. Select causes/organizations – whose members are in your club now.3. Have fun and make a difference!