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The Rudder GroupGrowth Strategies & Mentor Capital
The Rudder GroupGROWTH STRATEGIES
&MENTOR CAPITAL
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The Rudder GroupGrowth Strategies & Mentor Capital
SUCCESS IS HARD WORK
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The Rudder GroupGrowth Strategies & Mentor Capital
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The Rudder GroupGrowth Strategies & Mentor Capital
The Rudder Group is a team of proven IT professionals that extend your management team
Provides technology companies with growth strategies and mentor capital
Develops strategic and tactical plans for every aspect of a technology company's lifecycle
A TRUSTED PARTNER
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The Rudder GroupGrowth Strategies & Mentor Capital
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The Rudder GroupGrowth Strategies & Mentor Capital
WHO IS THE RUDDER GROUP
MIKE ROGERS, FOUNDER & MANAGING PARTNER• An industry expert in corporate acquisition and strategic development
• Demonstrated leadership, financial, analytical and communication skills
• Senior Vice President of Strategy & Corporate Development at Lumension
• Vice President Corporate Development at Secure Computing & Cyberguard
• Vice President Corporate & Business Development at OpenTV
• Vice President Mellon Bank & Fuji Bank
• Thunderbird: MBA International Finance
SUSAN CALLAHAN, FOUNDER & MANAGING PARTNER• 25+ years IT Security & ITSM Management experience
• Provided business, strategic, and management leadership to early-stage and growth companies
• CMO & SVP of Business/Corporate Development at Mobile Armor & Safend
• Vice President Business Development Opalis, Visual Networks & NetIQ
• University of SF & London School of Economics: MBA Management & Finance
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The Rudder GroupGrowth Strategies & Mentor Capital
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The Rudder GroupGrowth Strategies & Mentor Capital
WHO IS THE RUDDER GROUP
JOHN STEIGERWALD, PARTNER – PRODUCT DEVELOPMENT• IBM Veteran with extensive product management, development and marketing,
experience
• SVP of Engineering NetIQ and Director of Product Management IBM Tivoli and IBM Networking
CAY GLIEBE, PARTNER – SALES DEVELOPMENT• Seasoned executive with over 25 years in Sales, Marketing and HR leadership roles
• Led sales and marketing for both small and large technology and outsourcing companies building strong teams responsible for delivering revenue targets
• EVP Global Sales at i-nexus, VP Sales & Marketing at Northgate Arinso
KYLE HAYES, DIGITAL MEDIA SPECIALIST• Strategic marketing and brand development veteran
• Deep expertise in social media (Content Development & Strategies, Channel Marketing, Social Platforms) and digital media (mobile, video, IT platforms, SEO) with passion for new technologies and innovation
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The Rudder GroupGrowth Strategies & Mentor Capital
WHO IS THE RUDDER GROUP
Marketing:• Coda Media: Integrated Marketing Programs & Lead Generation
Strategy & Acquisition: • Carl Schlachte: Transformational Business Leader
Finance:• Donnie Moore: CFO at Cognos, Board Member; Finance, Operations &
Administration
Security Practices:• Paul Henry: Security & Forensic Analyst
EMEA:• Frank Berzau: Strategy & Product Mngmt.• Maik Bockelmann: Sales Expert
CONTRIBUTING CONSULTANTS
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The Rudder GroupGrowth Strategies & Mentor Capital
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The Rudder GroupGrowth Strategies & Mentor Capital
HOW WE HELP
The Rudder Group extends your management team by providing a strategic and tactical approach to operational, business and board related matters. Our experienced team of professions are able to provide cost-effective and battle-tested solutions that cover the full lifecycle of companies including…
Secure Capital Work with VCs
Develop New Routes to
Market
Globalize Solutions &
Offering
Position Company for a
Successful Exit
Accelerate Growth &
Revenue Plans
Overcome Integration &
Change Management
Challenges
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The Rudder GroupGrowth Strategies & Mentor Capital
WHAT WE DO
Product Idea Finance Launch Growth M&A
Our Expertise:
• Sales & Business Development
• Business Strategy & International Business Planning
• Fundraising, Mergers & Acquisitions
• Interim Management
• Market Analysis & Competitive Research
• Go-To-Market & Lead Generation Plans
• Product Management & Marketing
The Rudder Group works with early & mid-stage technology companies and investors to ACCELERATE the time to market, time to revenue, time to positive cash flow and time to exit.
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The Rudder GroupGrowth Strategies & Mentor Capital
THE STARTUP CURVE
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The Rudder GroupGrowth Strategies & Mentor Capital
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The Rudder GroupGrowth Strategies & Mentor Capital
Our Services
Business Strategy & Planning
Strategic Marketing
Product Definition
THE LIFECYCLE OF A START UP
Product Idea Finance Launch Growth M&A
Our Services
Market Validation
Fundraising Assist
Interim Management
Goals
Sell/Develop Idea
Goals
Fund Business Growth
Goals
Generate Awareness & Demand
Our Services
Product Management
Sales Development
Market Acceleration
Integrated Digital Media Marketing
Goals
Operational Scaling
Our Services
OEM Execution
Globalization
Operational Excellence
Goals
Nonorganic Growth & Path to Liquidity
Our Services
M&A Process Management
Liquidity Grooming
Strategic Grooming
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The Rudder GroupGrowth Strategies & Mentor Capital
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The Rudder GroupGrowth Strategies & Mentor Capital
WHERE WE CAN HELP
Technology start-ups seeking financing, executive leadership
and tactical execution
Growth companiesrequiring interim executives,
financing and/or project work
Technology companies seeking to globalize or establish new
channels to market
Investors, whose portfolio companies need veteran
leadership
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The Rudder GroupGrowth Strategies & Mentor Capital
WHY USE THE RUDDER GROUP
Driven both the buy and sellside of M&A activity
Responsible for dramaticallygrowing revenues
Secured multiplerounds of financing
Have taken companiespublic
The Primary Drivers are Speed to Market, Speed to Profit, and Liquidity Optimization
We are VALUE ENHANCERS
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The Rudder GroupGrowth Strategies & Mentor Capital
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The Rudder GroupGrowth Strategies & Mentor Capital
The Rudder Group accelerates our clients:
• Time to market
• Time to revenue
• Time to positive cash flow
• Time to exit
www.theruddergroup.com
GROWTH STRATEGIES & MENTOR CAPITAL