The Salesforce Advantage: Understanding the Why  David Palaniuk  Program Manager, Partner Readiness

What Is the Salesforce Advantage?

“Why can’t enterprise technology be as easy as buying a book

on Amazon.com?”

A Founding Question

The Original Business Plan

“The world is changing. The

internet changes everything. It’s

rapidly becoming the dominant

distribution vehicle for all types of

software.”

“Corporations no longer have to create, maintain, or operate an application computer, or network to stay competitive in the global marketplace. Soon, anyone will be able to buy per-user, per-month enterprise applications over the Internet.”

“The end result is a website where an entire salesforce can be managed easily, and without installing new software, computers, or people.

Instant, global, convenient salesforce automation now.”

We Have Grown: More People, More Clouds, More Complexity  But the basics remain the same!

4th year in a row! 2011 • 2012 • 2013 • 2014

#1 most admired in software

#7 best company to work for

World’s #1 CRM company

World’s most admired software company

World’s most innovative company

We’ve Seen These Slides Before…  But Why? How? Who are we really?

AP

Is Flexible, Scalable, Metadata Platform

Workflow Data & Objects Identity Analytics Collaboration Mobile UI

2,700+ Partner Apps Largest Enterprise Ecosystem

Cloud

Mobile

Social

Data Science

Trusted Multitenant Cloud

Fast App Dev & Customization

Understanding the ‘How’ is Fundamental

Customers Need (and Want!) to Know the Power of the Platform

Analytics Community Marketing Service Sales Apps Complete CRM

What is Our Secret Sauce?

Metadata-driven Multi-tenant

Architecture

Single Code Base =

Agility & Faster Innovation

Why Does That Matter?

Objectives

 Foundational Competence

 Convey Simplicity

Deliver Authentically

Earn the Seat at the Table

We Want to Align Everyone’s Understanding of Our Platform All Distribution employees should be able to explain our core Cloud differentiation

 The technology will change.  The customers’ aspirations will change.

 The technology should enable this change.

ALWAYS REMEMBER

=  Technology is frictionless.

 Customers can focus on their core business & differentiation.

So What Is the “Why” of Salesforce?

Trusted Cloud: Transparency and trust in everything we do.

8 Core Principles That Drive Our Innovation The Salesforce Advantage

 Cloud Leader: Pioneers, evangelists and catalyst for change.

 Multi-tenant: Build to the Gold Standard, but democratize innovation.

 Open Ecosystem: Extend solutions with apps for just about any business need.

 Complete CRM: Customer at the center of all Clouds drives richer engagement.

Scalable, Metadata-driven platform: Three upgrades per year never break customizations.

 Fast App Dev & Customization: Clicks-not-code allow anyone to build apps.

 Customer Success: We are completely invested in our customers’ success.

So Now What?

Dreamforce Advantage seminar Partner Zone September 16 @ 11:00 to 11:40am

Park Central Hotel, Stanford

Salesforce Advantage for Partner resources and events

 Partner Community Page

 Salesforce Advantage for Partners Chatter Group  Advantage “self paced” training course “coming soon”

CAN YOU DO IT?

Thank you