One MillionStrong.

The SchoolFinder GroupMedia Kit 2014-2015

SchoolFinder.comScholarshipsCanada.comStudyinCanada.comGradSchoolFinder.com

About Us

2 | The SchoolFinder Group

Message from the CEO

Helping students !nd the right school and helping you !nd the right students has been our core mission since day one in 1995. Nothing makes us happier than knowing that we have made a di"erence in a student’s life - in knowing that we helped you and your organization accomplish your goals. As our community of students, counsellors and parents grows to over one million, this continues to be our focus.

Our mission is to change the world. Our passion is to provide excellent service. Excellence means the quality of our websites and educational tools used by students everyday. Excellence also means understanding your needs and providing solutions that deliver results.

In this ever evolving world, we have stayed true to our values. This trust is the foundation of our relationship with hundreds of thousands of students and hundreds of organizations on four continents.

If you are interested in reaching Canadian or international students, we can help. We look forward to working with you.

- Chris Wilkins, CEO & Founder

“Helping students !nd schools and schools !nd students.”

About UsA Global NetworkThe EDge AdvantageLead Generation Brand Visibility Targeted Communication Annual Package OptionsService CostsContact Us

2468

1012141516

THE IMPORTANT THING IS NOT TO STOP QUESTIONING. CURIOSITY HAS

ITS OWN REASON FOR EXISTING.

The SchoolFinder Group

Media Kit 2014-2015 | 3

The SchoolFinder Group is not just a group of websites. We are a dedicated team of professionals who are passionate about education. With nearly 20 years of industry experience and working with hundreds of institutions worldwide, we are the experts in online marketing and recruitment.

As the go-to-resource for higher education, we have the privilege of connecting with students online and o!ine through high school visits, regional fairs, and online webinars. Counsellors and parents use our sites as trusted resources when guiding their students.

Our partnerships with leading education publications, industry associations, and the higher education community allow us to spread our message across Canada and around the world.

Newspapercoverage across 10 Canadian provinces

Counsellormagazines in all high schools across Canada

Careermagazines in all post-secondary career centres

40high school visits

24online webinars

55,000social media followers

A GlobalNetwork

A GLOBAL NETWORK | DEMOGRAPHICS

GradSchoolFinder.com

Canada’s complete listing of graduate, business, medical, dental, teaching, and law schools.

StudyinCanada.com

A trusted site for thousands of international students, parents, and agents as they start their Canadian school search.

ScholarshipsCanada.com

Canada’s largest and most comprehensive database of scholarships, bursaries, grants, and awards.

SchoolFinder.com

One of Canada’s most trusted resources for exploring post-secondary options with detailed information on schools, program prerequisites, costs, and deadlines.

2,609,805views/year

671,697visits/year

3.88pages/visit

9,358,342views/year

1,096,342visits/year

8.54pages/visit

854,890views/year

294,890visits/year

2.90pages/visit

1,000,000members

47,000programs

11,000new sign-ups a month

292,138views/year

71,166visits/year

4.10pages/visit

2,000,000visitors

$170 millionin total scholarships

380careers

21%mobile tra!c

Top 3Canadian members by province

233 countrieswith members

Top 10site visitors by country

1. Canada2. USA3. India4. China5. UK

6. Nigeria7. Pakistan8. Brazil9. Philippines10. Mexico53%

ON BC AB

17% 13%

4 | The SchoolFinder Group

2,000,000visitors

$170 millionin total scholarships

380careers

Rachel from Calgary, Alberta

- Grade 12 student with an 88% average- Looking to pursue Natural Science,

starting September 2014- Highly interested in a university in

British Columbia- Interested in research experience and

cross-country running

1. Canada2. USA3. India4. China5. UK

6. Nigeria7. Pakistan8. Brazil9. Philippines10. Mexico

Media Kit 2014-2015 | 5

6 | The SchoolFinder Group

The EDgeAdvantage

THE EDGE ADVANTAGE | CLIENT PERKS

With over 1 million members, 2 million site visitors, and 13 million page views, our clients get increased visibility through enhanced pro!les on SchoolFinder.com, StudyinCanada.com, and GradSchoolFinder.com.

Clients cut through the clutter by using our internal SEO to display higher on search results. Be top of mind (and the page) with branding opportunities like search logos and pro!le banners. Take advantage of this premium placement as students are saving schools to their shortlist, comparing program requirements, and requesting information.

Average Pro!le Views

SchoolFinder.com

StudyinCanada.com

GradSchoolFinder.com

Non-Client Client

19

171

94

1,448

97

2,292

15x more traffic

9x more traffic

23x more traffic

Media Kit 2014-2015 | 7

We’re here to help

From comprehensive packages to year-round support, we are committed to your success. Every client is backed by a full team of student engagement strategists, digital account coordinators, and graphic designers. Our tried-and-tested EDge approach ensures that you optimize your resources, accomplish your goals, and seamlessly align messaging with your brand. Keep a pulse on the industry with our research and shared best practices.

Strategic Planning

- Needs Assessment - Current Initiative Review- Quarterly Campaign Planning

Account Management

- Creative Consultation - On-going Campaign Coordination- Industry Best Practices

Analytics & Reporting

- Detailed Campaign Reporting- Monthly Pro!le Activity- Research Insights

Client

8 | The SchoolFinder Group

LeadGeneration

LEAD GENERATION | BUILDING YOUR PROSPECT POOL

Finding the right student can sometimes feel like looking for a needle in a haystack. With the right recruitment tools, this can be easier.

The !rst step is being visible and available to students who are interested in you. InfoRequestTM is a great tool for capitalizing on students who visit your pro!le and would like to engage with you. Using highly targeted and re!ned tools like LeadMatchTM and Dashboard Badges, you can be matched to the right students and grow your prospect pool with quali!ed leads.

prospective student leads generated for our clients in the last 12 months

102,000are highly or very highly interested in requested schools

42%

represented in student lead requests

172 countriesgenerated on average per client over 12 months

530 leads

LeadMatchTM

Filter by:

- Level of Study - Degree Type Interest - Current Residence (Country or Province)

- Program of Interest - Location of Study Interest

Get the Scoop on Students:

- Contact Details- Academic Average- Current/Last School - Level of Interest

11,000new sign-ups every month

Seamlessly import your leads into your CRM or SIS through LeadPostTM

Capture student’s attention as they are creating their pro!le and actively investigating school, scholarship, and career options.

Dashboard Badges

Discover the new frontier in online recruitment with Dashboard Badges. This new tool gami!es your recruitment by encouraging students to take micro-commitment actions as they build their relationship with your school.

Media Kit 2014/2015 | 13

John from Toronto, Ontario

- Grade 11 student with an 85% average- Looking to pursue Accounting, starting September 2015

- Highly interested in a college in Ontario

Media Kit 2014-2015 | 9

10 | The SchoolFinder Group

Brand Visibility

BRAND VISIBILITY | CUT THROUGH THE CLUTTER

Banners

Get the word out about your events, hot programs, upcoming deadlines, and increase general branding.

Advantages

- Mobile site placement- Included in newsletters- Visible on all ScholarshipsCanada.com

site pages

Advantages

- Year-round readership- Linked to school pro!le- Shared on social media

Advantages

- Geo-target- Content-target- Program-target

2 millionvisitors

13 millionpage views

700,000Canadian subscribers

200,000international subscribers

8,000views/month

189xmore visitors

Looking to increase your brand visibility? Connect with over 1 million members and 2 million site visitors who are looking at school, scholarship, and career information. The SchoolFinder Group o"ers a variety of digital solutions to get you noticed by students on their desktop, tablet, and mobile devices.

Newsletters

Connect with students by communicating about more than just your cost and programs.

Featured Scholarships

Help students who want to be in your classrooms get there by highlighting your scholarship opportunities.

Media Kit 2014-2015 | 11

"Working with The SchoolFinder Group, we have been able to reach and recruit new students we wouldn’t have otherwise. Customer service is also top-notch!"

Kurtis KnappeOnline Marketing O!cerUniversity of New Brunswick

TargetedCommunication

TARGETED COMMUNICATION | PERSONALIZED CONNECTIONS

Email Campaigns

Use targeted email campaigns to build a 1-to-1 relationship with students, parents, and counsellors. With 34 !lter options, you can focus on the right audience from our 1 million member community. Detailed tracking and reporting is provided following the campaign deployment, so you can see open and click-through rates.

Gain direct access to over 1 million students, parents, and counsellors through targeted email campaigns, exclusive online webinars, and program-targeted banners. Engage the right students through online marketing services.

8%open-to-click conversion

25%average open rate

34!lter options

”

”

12 | The SchoolFinder Group

Program-Targeted Banners

Put your programs front and centre for highly engaged prospects who are actively looking at similar programs at other schools. Di"erentiate yourself from the crowd with this strategic positioning of your program.

0.23%click through rate

47,000+programs

Unlimitedimpressions

Media Kit 2014-2015 | 13

25%attendance rate

30-60minutes

6custom questions

Online Webinars

Directly interact with registered participants including prospective students, counsellors, and parents. Engage with your exclusive audience through interactive poll questions, chat, and live Q&A sessions. With detailed post-event reports, you’ll have the inside scoop on all registrants for tailored follow up.

Media Kit 2014-2015 | 11

Media Kit 2014-2015 | 13

LEEDS METROPOLITAN UNIVERSITY UNITED KINGDOM

"We conducted our !rst webinar and were surprised that students within our city took part. During a high school visit, one student stated that because of the webinar, they will apply to UNBC."

Pam FlagelAssociate Registrar - Enrolment ServicesUniversity of Northern British Columbia

14 | The SchoolFinder Group

Annual Package Options

ANNUAL PACKAGE OPTIONS | PRICING

BannersClient Perks

MobileeTour 5

EmailCampaigns

Featured Scholarships(2 months)

DashboardBadges

ProgramTargetedBanners

OnlineWebinars

100Kimpressions(up to 3 campaigns)

Basic$4,000

200Kimpressions(up to 6 campaigns)

Mobile eTour 5

or

Featured Scholarships

Mobile eTour 5

or

Featured Scholarships

20Knames (up to 3 creatives)

Super Recruiter$7,500

400Kimpressions(up to 9 campaigns)

40Knames (up to 6 creatives)

5programs

1session

1badge

1badge

1badge

Integrated$12,000

600Kimpressions(up to 12 campaigns)

60Knames (up to 9 creatives)

15programs

3sessions

Ultimate$17,500

Brand Awareness Targeted Communication

MonthlyNewsletters

MobileeTour 5

FeaturedScholarships

Banner Advertising

EventListings

Email Campaigns

OnlineWebinars

Program TargetedBanners

Lead Generation

InfoRequestTM LeadMatchTM DashboardBadges

Client Perks

Enhanced Pro!le LeadMatch™NewslettersEvent Listings

Enhanced Pro!le

SocialLinksTMWebLinksTMPro!leBanners

Media Kit 2014-2015 | 15

Service Costs

PRICING | SERVICE COSTS

Online Webinars Mobile eTour 5

Max File Size-40K40K

Size ( w x h )-300 x 250728 x 90

FormatArticleBig BoxLeaderboard

SchoolFinder.com$250 / issue$1,250 / issue$1,250 / issue

StudyinCanada.com$250 / issue$750 / issue$750 / issue

Our HTML5 Mobile eTour 5 allows you to engage students on-the-go by putting your school in the palm of their hands.

Mobile eTour 5$1,500

Online webinars are 30-60 minute seminars that allow you to directly interact with prospective students, counsellors, and parents.

Exclusive Webinar$1,000

Newsletter

Advertise in our monthly SchoolFinder.com newsletter that reaches Canadian students, parents, and counsellors or our quarterly StudyinCanada.com newsletter that reaches international students, parents, and agents.

Net CPM Rate$300--

Setup$500$1,000$5,000 / month

FormatHTMLLanding PageScholarship Alerts

Sorts (2 Included)$10 / sort-supports most sizes, GIF, JPG or text

Size / Links40K / 5 URLs-

Email

The names in our SchoolFinder Group community are collected under strict opt-in guidelines and adhere to PIPEDA (Personal Information Protection and Electronic Documents Act) and Bill C-28 (FISA).

Max File Size40K40K15K--

Size ( w x h )300 x 250728 x 90300 x 50Text ListingText Listing

FormatBig Box BannerLeaderboard BannerMobile BannerFeatured ScholarshipEvent Listing

Net CPM Rate$37$37$20$550 / month$250 / month

OptionsGeo-TargetingContent-TargetingProgram-TargetingExpanding CreativePre-roll VideoFrequency Capping

Online Advertising

Our proprietory advertising platform gives you the option to choose who sees your ad, ensuring your message is delivered to the right audience.

EDge Interactive

Head O!ce67 Mowat AvenueSuite 533Toronto, OntarioCanada M6K 3E3

UK O!ce15 Queen SquareLeeds, West YorkshireUnited Kingdom LS2 8AJ

Botswana O!ceP O Box AB45ABC PhakalanePlot 123 Oodi BotswanaGaborone Botswana

info@edgeip.comwww.edgeip.com

TF: 1 800 211 5577T: 1 416 494 3343F: 1 416 494 0949

Copyright © 2014-15 EDge Interactive 000109062014