The Science of PresentationsHow to give contagious talks.

Dan Zarrella

Social Media Scientist

vs

I’ll be Tweeting takeaway points on

@DanZarrella throughout the

webinar.

The HashTag is #SciPres.

The Survey Data

#SciPres

#SciPres

#SciPres

The Motivations

#SciPres

Sharing

#SciPres

Novelty

#SciPres

An example is all the social media gurus, experts,

prophets and such for years saying, “Join the

conversation.”… I say, “Conversations don’t ring

the cash register.” You might get called a lot of

names, but people sure do talk about it.

-Jason Falls

#SciPres

Relevance

#SciPres

Frame everything you say and show in

terms of your audience’s point of view

and needs.

-Laura Fitton

#SciPres

News

#SciPres

The Presenter

#SciPres

Takeaway:

Make your

audience like you.

#SciPres

People There

#SciPres

Reputation

#SciPres

Make this worth it for the audience.

They talk when they see that the

results of such conversation will

benefit them.

-Chris Brogan

#SciPres

People Not There

Ed Yourdon#SciPres

Evangelism

#SciPres

Pithiness

#SciPres

Takeaway:

Make sure your soundbites

make sense out of context.

#SciPres

Utility

#SciPres

Note Taking

#SciPres

Negativity

#SciPres

Trying to Focus

#SciPres

I think that the BEST presentations

actually are so engrossing that people

forget to Twitter while the presentation

is happening.

-Nancy Duarte

#SciPres

Humor

#SciPres

The Case Study

Webinar

#SciPres

#SciPres

#SciPres

Age & Sex

Differences

#SciPres

#SciPres

#SciPres

#SciPres

Takeaway:

Know your audience.

#SciPres

Influential

Attendees

#SciPres

#SciPres

Key Findings

Takeaways

#SciPres

Expectations

#SciPres

Aggregate some of the better responses

to your presentation in a blog post and

mention those people. Many will see this

and mention your presentation again.

-Lee Odden

#SciPres

Novelty

#SciPres

Takeaway:

Say something your

audience has never heard.

#SciPres

Compliance

#SciPres

Ask them to do so. “If you see

something you like, feel free tweet

about it. I’d love the feedback and

discussion.”

-Brett Tabke

#SciPres

Ingratiation

#SciPres

Evangelism

#SciPres

Takeaway:

Use us-vs.-them.

#SciPres

Pauses

#SciPres

Takeaway:

Give your audience

time to Tweet.

#SciPres

Presentation

Design

#SciPres

One Thought Per Slide

#SciPres

No Bullets

#SciPres

8 Point

10 Point

12 Point

14 Point

16 Point

18 Point

20 Point

22 Point

24 Point

26 Point

28 Point

The 30 Point Rule

#SciPres

NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE

No Noise

#SciPres

Strong Imagery

#SciPres

Using SlideShare

#SciPres

Dan Zarrella

@DanZarrella