The Science of
SEO
Dan Zarrella
Social Media Scientist
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Takeaway: Search is not
dead, but it’s not the only
game in town.
Takeaway: Before they
buy, they Google.
Takeaway: Social takes a
back seat to search when
buying.
Takeaway: Ranking well
can make you seem more
trustworthy.
Takeaway: Most people
don’t trust PPC ads.
Takeaway: People don’t
admit to clicking PPC
ads.
Takeaway: Search traffic
is just one cog in the
machine.
Takeaway: Write for
humans, not just spiders.
Takeaway: Your site is
listed next to spam. Be
distinguishable.
Too good to be true?
Takeaway: Spiders work
nights and weekends.
Takeaway: Experiment
with media. There’s more
than one kind of search.
Takeaway: The
conversation isn’t going
to make you rank.
Takeaway: Linkers work
early.
Takeaway: Post more
than you are right now.
Takeaway: Buzzwords
are boring. Give them
timeliness.
Takeaway: Keep titles
between 40 and 80
characters.
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