The Science of Turning Instagram Followers into Customers

6 Strategies to Turn Instagram Followers into Customers 1 Offer Exclusive Content 2 Make your Store or Business look Awesome 3 Tap into User-generated Content 4 Be Likeable 5 Run Instagram Contests 6 Do the Math and Instagram Smart

1 Offer Exclusive Content

Offer Exclusive Content How you can do it: 1 Use Instagram to reveal products you havent shared anywhere else 2 Launch a product or event live on Instagram with a video or multiple images in one 3 Create an exclusive offer available only to your Instagram followers

2 Make your Store or Business look Awesome

Make your Store or Business Look Awesome How you can do it: 1 2 3 Post photos of: The view out the window Your co-workers doing something fun on their break A weekend barbecue 4 Your CEO doing something funny 5 Dressing up for a themed day

3 Tap into User-generated Content

Tap into User-generated Content How you can do it: 1 Run a photo contest. You can use all the images, including those that didnt win, to promote your brand 2 Remember to have fans feature your products within their images 3 Once you become known as a brand that posts users photos, you can post Wed love to see your Fall-themed/pet-t

4 Be Likeable

Be Likeable How you can do it: 1 Dont be lazy with your images. Use filters, cool angles, lighting, and editing tools 2 Show who you are by featuring fun photos and videos of your colleagues and behind the scenes 3 Be Authentic. Dont sugarcoat your business. Show your products in real life. Post fun videos of your top execs

5 5 Run Instagram Contests

Run Instagram Contests How you can do it: 1 Come up with a cool theme: contests succeed when they coincide with what your Followers are already thinking about 2 Have an awesome prize 3 Include a voting element to encourage your contest going viral

5 6 Do the Math and Instagram Smart

Do the Math and Instagram Smart What to Watch 1 When your Followers are online 2 What images and post-styles your Followers respond best to 3 Where your Followers are coming from 4 Is your brand profile on Instagram growing?

Further Reading 1 52 Tips: How to Market on Instagram 2 47 Tips for Running an Instagram Photo Contest 3 The 5 Best Types of Instagram Photos to Drive Engagement 4 Infographic: The State of Instagram

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