The Science of Webinars Engineering Amazing Virtual Presentations.

Dan Zarrella

Social Media Scientist

#WebinarSci

http://bit.ly/webinarsci

There are no small parts,

only small actors.

-Konstantin Stanislavsky

Takeaway:

The webinar experience

begins at promotion.

Virtual vs Reality

Boredom

Distractions

Takeaway:

Be animated. Pace, gesture,

and speak dramatically.

Sharing

Novelty

Relevance

Frame everything you say and show in

terms of your audience’s point of view

and needs.

-Laura Fitton

News

The Presenter

Takeaway:

Make your

audience like you.

People There

Reputation

Make this worth it for the audience.

They talk when they see that the

results of such conversation will

benefit them.

-Chris Brogan

People Not There

Ed Yourdon

Pithiness

Takeaway:

Make sure your soundbites

make sense out of context.

Utility

Note Taking

Negativity

Trying to Focus

I think that the BEST presentations

actually are so engrossing that people

forget to Twitter while the presentation

is happening.

-Nancy Duarte

Humor

The #FBSCi

Webinar

Presentation

Design

One Thought Per Slide

No Bullets

8 Point

10 Point

12 Point

14 Point

16 Point

18 Point

20 Point

22 Point

24 Point

26 Point

28 Point

The 30 Point Rule

NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE

No Noise

Strong Imagery

Key Findings

Takeaways

Expectations

Novelty

Takeaway:

Say something your

audience has never heard.

Compliance

Ask them to do so. “If you see

something you like, feel free tweet

about it. I’d love the feedback and

discussion.”

-Brett Tabke

Ingratiation

Evangelism

Takeaway:

Use us-vs.-them

Pauses

Takeaway:

Give your audience

time to Tweet

Using SlideShare

Takeaway:

Longer decks do better

on slideshare.

Calls to Action

Thank you!

http://bit.ly/howsyourmarketing