Date post: | 22-Jan-2018 |
Category: |
Marketing |
Upload: | quicktapsurvey |
View: | 446 times |
Download: | 1 times |
What will you learn?
1. The big secret2. How to get more leads3. How to get better leads4. Capturing leads offline5. Automating follow-up6. Getting set up in less than 3 minutes
Kiosk-Style Lead Capture
● Attract leads with digital signage
● Match with your brand
● Make leads want to engage with you
Interview-Style Lead Capture
● Simple and easy forms
● Record information in a standardized format
● Take picture of business cards, scan QR codes
Best Practices
1. Keep it simple2. Ask major disqualifier questions first3. Only get necessary contact information
○ Name○ Company○ Email and/or phone number
Follow up...FOLLOW UP!
1. Plan your follow up strategy before the trade show.
2. If you do nothing else, do this.
In Summary
1. The goal is to increase ROI2. Attract more leads to your booth3. Qualify leads on the spot4. Use technology to capture leads5. Automate your follow-up