14
THE SECRET TO WINNING PORT OF THE YEAR PRESENTED BY THE TALL SHIPS CHALLENGE® RACE TEAM
THE SECRET TO WINNING
PORT OF THE YEARPRESENTED BY THE TALL SHIPS CHALLENGE® RACE TEAM
Port of the Year
Youth Sail Training & Education
Operations & Logistics
Marketing &
Promotions
Economic Impact
Ship & Crew Vote
Best New Port
Youth Sail Training & Education
Assesses the port’s efforts and success in facilitating youth participation on board TALL SHIPSCHALLENGE® participating vessels in the TALL SHIPS CHALLENGE® Races/Cruises in Company,educational programs offered during the event, and educational outreach to the portcommunity.
Historical Reenactment
Camps
Educational Signage
Hands-on Learning
Nautical Activities
Operations & Logistics
Based on a review of how efficiently the event was executed. This may include, amongother factors, the dissemination of information leading up to and throughout the festival, thelevel of organization as it impacts the event, and how well predetermined goals were met.Creativity alongside tried and true practices is always encouraged.
EDIT REDEFINITION
Communication is Key
Daily Meetings
Signage
Volunteers
Photo Credit: Tall Ship® Celebration: Bay City
Marketing &
Promotions
Assesses the port’s efforts and success in promoting and marketing the event. The port’s
compliance with our Trademark guidelines contributes to one third of the total score. Newprograms, innovations, expansions of access, etc. are also considered.
EDIT REDEFINITION-
-
-
Unique Ideas
Build Hype on Social Media
Befriend the Media
Marketing &
Promotions
TRADEMARK COMPLIANCEEDIT REDEFINITION
- Every contract requires compliance with our Trademark Guidelines
- Comprises 1/3 of your marketing and promotions score
WHAT DOES THAT ENTAIL?
- Use our Logo & Trademarks correctly (specified by contract; detailed in guidelines)
Tall Ships America® Tall Ships®
TALL SHIPS CHALLENGE® Tall Ships Are Coming®
Adventure and Education Under Sail®
- Cite our involvement in coordinating the festival (specified by contract)
- Submit printed materials to our office prior to publication (recommended)
Marketing &
Promotions
TRADEMARK COMPLIANCEEDIT REDEFINITION
WHY DOES IT MATTER?
- Our Trademarks are our intellectual property and brand
- Non-compliance is effectively stealing from Tall Ships America (which is illegal)
- We will protect our Trademarks to the extent the law permits – so please comply
- Our Trademarks are the basis of our marketing initiative
- Protecting out Trademarks helps you!
- Every contract requires compliance with our Trademark Guidelines
- Comprises 1/3 of your marketing and promotions score
WHO TO ASK? Lori Aguiar 401.846.1775 [email protected]
WHERE TO LOOK? Port Manual Trademark Usage & Dual Logo Guidelines
Economic Impact
Mathematical calculations based on a ratio of reported total expenses/economic impact.
HOW CAN YOU INCREASE TICKET SALES?
HOW CAN YOU BUDGET EFFICIENTLY?
HOW CAN YOU OBTAIN RESOURCES THROUGH PARTNERSHIPS?
HOW CAN YOU BOOST THE LOCAL ECONOMY?
HOW CAN YOUR EVENT SITE LAYOUT BENEFIT YOU?
Ship & Crew Vote
Based on reports from participating vessels and crew, per a standardized questionnaire.
Pre
Pre
Port
Vessel
Ship Liaison Officers
Captains’ Events
Crew/trainee
Cultural/educational
Entertainment/Sport activities
Showers
Crowd handling
Extra volunteers
Fun Port
Young trainee friendly port
Deck tour schedule
Payments
Miscellaneous
Pre-event Negotiations Pre-event Port
Information
Port Entry & Berthing
Vessel Services from Port
Ship Liaison Officers
Captains’ Events
Crew/Trainee Events
Cultural/Educational Opportunities
Entertainment/Sport Activities
Showers, Toilets and Laundry
Crowd Handling
Extra Volunteers
Fun Port
Young Trainee Friendly Port
Deck Tour Schedule
Payments
Port of the Year
Youth Sail Training & Education
Operations & Logistics
Marketing &
Promotions
Economic Impact
Ship & Crew Vote
Best New Port
CategoriesPercentage Towards
Total Score
Youth Sail Training & Education
20%
Operations & Logistics 20%
Marketing & Promotions(1/3 is Trademark Usage)
20%
Economic Impact 20%
Ship & Crew Vote 20%
TOTAL 100%
BEST NEW PORT
Best
New Port
Ports or port organizers which are new to the TALL SHIPS CHALLENGE® are evaluated by TallShips America according to their scores in the above categories.
CREATIVE IDEAS FROM NEW PORTS
Local Legion offered a parking lot barbeque
Port installed shore power pedestals at every berth
Photo Credits: Crazy Website & Northern Neck Technical Center
Port of the Year
Youth Sail Training & Education
Operations & Logistics
Marketing &
Promotions
Economic Impact
Ship & Crew Vote
Best New Port
CategoriesPercentage Towards
Total Score
Youth Sail Training & Education
20%
Operations & Logistics 20%
Marketing & Promotions(1/3 is Trademark Usage)
20%
Economic Impact 20%
Ship & Crew Vote 20%
TOTAL 100%
PORT OF THE YEAR
2000
Charleston, SC
Port of
the Year
Awarded to the port which obtains the highest average in the categories above,demonstrating significant support of Tall Ships America and furthering public recognition ofsail training.
2013
Bay City, MI
2014
Who Will It Be?
2011
Oxnard, CA
2012
Halifax, NS
2009
Boston, MA
2010
Chicago, IL
2007
Norfolk, VA
2008
Tacoma, WA
2005
Tacoma, WA
2006
Bay City, MI
2003
Chicago, IL
2004
Halifax, NS
2001
Bay City, MI
2002
Richmond, BC
1999
Lunenburg, NS
1997
Los Angeles, CA
1998
South Haven, MI
1995
Mystic Seaport, CT
?
Port of
the Year
Who Will It Be?
