The Seven Deadly Sins…

Sloth Lust Gluttony Wrath Avarice Pride Envy Years ago, Harper’s Magazine asked seven agencies to

create ads for the Seven Deadly Sins. They agreed...featuring

Sloth “If the

original sin had been sloth, we’d still be in paradise.”

JWT

Lust “Lust. Where

would we be without it?”

TBWA “All the

agencies wanted lust.”

Wrath “The only

emotion powerful enough both to start a war… and stop one.”

Saatchi & Saatchi

Pride The Pride

Council “Pride. The

sin you can feel good about!”

Ogilvy & Mather

Gluttony Fallon for... The Glutton

Society “Helping

people make the most of themselves for over 100 years”

Avarice Santa as

spokesperson Avarice

re-branded as

“Greed” The Martin

Agency

Envy NW Ayer

says... “The other

agencies got all the good sins.”

So... what was your favorite sin?

And does this prove that you can advertise just about anything?

7 Deadly Sins