Date post: | 13-May-2015 |
Category: |
Business |
Upload: | geoff-mcdonald |
View: | 797 times |
Download: | 6 times |
Geoff McDonald @IdeasMarketing #ideaslunch
The Seven Keys toMarketing Your Idea
It’s OK, we haven’t
started yet!
The Seven Keys toMarketing Your Idea
Geoff McDonald @IdeasMarketing #ideaslunch
Ideas Architect
Follow conversation on Twitter: @ideasmarketing
What is Ideas Marketing?
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
What are you selling?
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
Possibility = future world
ProductService
Idea
Traditional Marketing
Idea
Product/Service
Ideas Marketing
Can ideas change the world?
Are you an Idea-list?
?Geoff McDonald @IdeasMarketing #ideaslunch
Manifesto : Define Your BIG IdeaKey 1
Geoff McDonald @IdeasMarketing #ideaslunch
How to Attract Your Ideal Clients More Easily
Geoff McDonald @IdeasMarketing #ideaslunch
Be known for a BIG Idea
Do you spend more time chasing work or attracting it?
Thing
Concept
Achievement
Process
What’s your BIG Idea?
#ideaslunch Manifestos are created to cause change
ManifestoA Public Declaration of Your Intent
The Ten Commandments
Geoff McDonald @IdeasMarketing #ideaslunch
Existing Context, New Rules
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
?Geoff McDonald @IdeasMarketing #ideaslunch
Campaign : Go PublicKey 2
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald • Ideas Architect
How to design projects that attract customers
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald • Ideas Architect
What’s the ONE Thing
Every Business Needs to Build?
Geoff McDonald @IdeasMarketing #ideaslunch
CapitalAny resource that enables you to build wealth
Geoff McDonald @IdeasMarketing #ideaslunch
Build This #1 - Money makes money
Money
Money is mostly a private game
Vs PublicPrivate
Build This #2 - Ideas change the world
Ideas
Geoff McDonald • Ideas Architect
The more peoplethat use your idea, the more valuable
it becomes.
Geoff McDonald @IdeasMarketing #ideaslunch
Build This #3 - It’s who you know
People
Geoff McDonald • Ideas Architect
Social Business
Geoff McDonald @IdeasMarketing #ideaslunch
Create a Public Project across all three domains
Money
Ideas People
?Geoff McDonald @IdeasMarketing #ideaslunch
Publish : Raise AwarenessKey 3
Geoff McDonald @IdeasMarketing #ideaslunch
How to build awareness around your idea
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald • Ideas Architect
Social Media
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald • Ideas Architect
User Generated Content
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
PLOpportunity
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
PLOpportunity
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
PLOpportunity
Possibility?
Geoff McDonald @IdeasMarketing #ideaslunch
Your Publishing Personality
Geoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Experience : Emote a ResponseKey 4
Geoff McDonald @IdeasMarketing #ideaslunch
How to get people talking about you
Geoff McDonald @IdeasMarketing #ideaslunch
Something worth talking about
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
Possibility = future world
Virtual Face2Face
Impact
Geoff McDonald @IdeasMarketing #ideaslunch
Virtual Face2Face
Impact
Geoff McDonald @IdeasMarketing #ideaslunch
Virtual Face2Face
Impact
Spread
Virtual Face2Face
Impact
Spread
High ImpactHigh Spread
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
Make it emotional!
Geoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Artifact : Trigger ActionKey 5
Geoff McDonald @IdeasMarketing #ideaslunch
How do you get paid to promote your services?
Geoff McDonald @IdeasMarketing #ideaslunch
Books are dying!
Geoff McDonald @IdeasMarketing #ideaslunch
Passive Active
Geoff McDonald @IdeasMarketing #ideaslunch
Passive Active
Public
Private
Passive Active
Public
Private
Passive Active
Public
Private
Passive Active
Public
Private
Passive Active
Public
Private
More public, more active.
Geoff McDonald @IdeasMarketing #ideaslunch
August 25 12:30-1:15pm Facebook.com/IdeasMarketing
How to Get Paid to Promote Yourself
Next Webinar
Cult : Define Us and ThemKey 6
Geoff McDonald @IdeasMarketing #ideaslunch
How to generateongoing referrals
Geoff McDonald @IdeasMarketing #ideaslunch
Are you a member of a cult?
Geoff McDonald @IdeasMarketing #ideaslunch
Do you defend or refer brands?
Geoff McDonald @IdeasMarketing #ideaslunch
The New Religion
Geoff McDonald @IdeasMarketing #ideaslunch
Three Elements of a Cult
Meaning + Belonging = Identity
Ideology = Manifesto
Geoff McDonald @IdeasMarketing #ideaslunch
Build CommunityBuild Interaction
Geoff McDonald @IdeasMarketing #ideaslunch
Create Identity : Define Us, Define Them
Are you an Idea-list?
Geoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Immortality : Everyday ActionKey 7
Geoff McDonald @IdeasMarketing #ideaslunch
How to build your legacy so you'll be remembered
Geoff McDonald @IdeasMarketing #ideaslunch
On the right track!
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
DIFM DIY
Geoff McDonald @IdeasMarketing #ideaslunch
Action
Geoff McDonald @IdeasMarketing #ideaslunch
Action
Practice
Geoff McDonald @IdeasMarketing #ideaslunch
Action
Practice
Habit
Geoff McDonald @IdeasMarketing #ideaslunch
Action
Practice
Habit
Ritual
Turn your actions into rituals
Geoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 4
What’s Next for Your Idea?
Geoff McDonald @IdeasMarketing #ideaslunch
www.1000manifestos.com
What’s Your BIG Idea?
Webinar #3 : The Three Things Every Business Needs to Build
What’s Your Campaign?
August 25 12:30-1:15pm Facebook.com/IdeasMarketing
How to Get Paid to Promote Yourself
Next Webinar
Melbourne 19 August 8:45am - 4:30pm
Workshop: How to Design, Build and Sell Your Ideas
More: www.IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Ideas
$450 +GST
$270 +GST