THE SHAPE OF THINGS TO COME Jeremy Tai Abbett | Google, Creative Evangelist | jabbett@google.com | @jeremytai

Mobile Convention London | London, United Kingdom | March 26th, 2015

The things we choose to surround ourselves shape what we become.

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Google Confidential and Proprietary@jeremytai

Google Confidential and Proprietary@jeremytai

Google Confidential and Proprietary@jeremytai

Google Confidential and Proprietary

We shape our tools and thereafter, they shape us.”

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- Marshall McLuhan, Philosopher of Communication

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Google Confidential and Proprietary

Flickr: jeremytai

TOOLS ARE AN EXTENSION OF

OURSELVES@jeremytai

Google Confidential and Proprietary

Flickr: jeremytai@jeremytai

Google Confidential and Proprietary

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Google Confidential and Proprietary

50 MILLION USERS

Radio 40 years

Television 10 years

iPhone 3 years

YouTube 6 months@jeremytai

Google Confidential and Proprietary 14@jeremytai

Google Confidential and Proprietary

Google Confidential and Proprietary@jeremytai

Google Confidential and Proprietary@jeremytai

Google Confidential and Proprietary@jeremytai

$29 Million $100 Million

EARNINGS 2012 -14

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Google Confidential and Proprietary

To get some things right we have to get some things wrong.

2008 2014

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Niels Epting

Institutions will try to preserve the problem to which they are the solution.”

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- Clay Shirky, Professor and Author

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Humberama@jeremytai

DYMAXION CAR 1933

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ACTIONS OUTCOMESThis is where you tend to focus

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BELIEFS BEHAVIOR ACTIONS OUTCOMES

This is where you need to focus

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Google Confidential and Proprietary

To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.

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Google Confidential and Proprietary

Organize the world's information and make it universally accessible and useful.

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Starting with the most fundamental truths

First Principles

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Experience, Gender, Age, Points of view

Team Diversity

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Finds ways to disrupt yourself

Complacency

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THE IMPORTANT AND DIFFICULT JOB IS NEVER TO FIND THE RIGHT ANSWERS,

IT IS TO FIND THE RIGHT QUESTION.

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Google Confidential and Proprietary

Thank You. Danke.

Jeremy Tai Abbett Creative Evangelist

jabbett@google.com @jeremytai

IF YOU LIVE THE QUESTIONS LIFE WILL MOVE YOU INTO THE ANSWERS