Date post: | 07-Aug-2015 |
Category: |
Environment |
Upload: | sustainable-food-trust |
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The Silence of the Barns
Understanding the social and cultural importance of farm animals
Chuck Rib
Brisket Plate
Short
Loin
Flank
Bottom
Sirloin Roun
d
Identity Family
Community
Shank
Shank
to farmers
Farming Identity
Co-production of:
Family
Occupational identity
Community identity
Farmed environment
Self Past
Fam
ily
Peers
Lan
d
Norms
Prid
e
Futu
re
The first sixty cows that I put to Friesian Holstein, I had three heifer cows, so I shot fifty-seven calves in a matter of two months. I tell you, it hurts. When you was brought up to rear everything that’s born and you’ve fought to make it live and now you lift the back leg and you see it’s a bull cow and you say “well, it’s gotta be shot”. What’s the point?
(Reed, Lobley, Winter & Chandler 2002:41)
From Dwyer & Mills 2015
“My Dad doesn’t like to leave these 2 m margins. It’s just a generation thing. When my Dad was brought up if they
couldn’t get into the corner the ploughman used to get out and turn it over with a spade. …It goes completely against
how they were brought up”.
“The world needs food and this here 2 metre margin amounts to a lot of land in a big field and that could be producing food that the country needs, well the world needs. … We seem to be more interested in
wildlife than we are people.”
Capacity
Willingness
EngagementDesired change
Farmer Engagement with change
After Dwyer & Mills 2015
Achieving change
Identity verification
Advice in groups
Postive social norms
Efficacy of actions
Trusted advisors & co-production of knowledge
Positive societal feedback for changes
Matt Reed
@ReedMtweet
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