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The Simplest Way to Mirror Changes in Your Donor’s Behavior

Date post: 04-Aug-2015
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The Simplest Way to Mirror Changes in Your Donor’s Behavior NEPS Digital A Division of New England Professional Systems Inc.
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The Simplest Way to Mirror Changes in Your Donor’s Behavior

NEPS DigitalA Division of New England Professional Systems Inc.

Your donor base is “more digital than ever”

Rather than reinvent the wheel, here’s something simple you

can do better to reflect the media shift they’ve already made…

• Whenever you do a mailing give them a digital response option

• They can still respond via remittance envelope. However, you’ll be surprised at the percentages that will opt for the digital option

If you’ve experienced lackluster results with the digital option, chances are your supplier partner didn’t shift the strategy correctly


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