The Six Week CampaignNORTH MASON SCHOOL DISTRICT’S $49 MILLION SCHOOL BOND

The objective

Pass a $49 million bond• After four failed

attempts since 1994 Need a super-majority

to pass (60%) Need to fill a projected

capital funding gap

The fine printWe have six weeks to pull it off

Why you are here!

Times are toughNobody likes taxesEvery political issue seems polarizing

todayThe “Way we have always done it”

doesn’t work anymore

Are you ready for a campaign???

North Mason Demographics

Approx. 20,000 population 50% free or reduced lunch

• 2,000 total students between four schools and alternate school

Highly military dependent High retiree/snow-birds/vacation homes High commuter population

NM Bond History

1988- YES 64.96%

• Prior to that 1979 (60.3%) was the last bond approved

1994- NO

• Two attempts both 54% approval

2002-NO 34.93% approval

2006-NO 54.59% approval

The previous effort

2009: $54 million bond • $1.77/1,000

• Total tax rate of $4/1,000

Replace middle school, update high school, improvements to elementary schools

Failed with 48% approval Resulted in a $3.2 million Capital Facilities

Levy that ran the next election.• Passed with 52%

This plan

Build a new High School Renovate the current high school

to become the middle school

Transfer district administration to the old high school “annex” building

Build a covered play area at one elementary school

Relocate a play area at another elementary school

Security upgrades

How to start

KISS=Keep It Simple Silly

Have a plan Identify the “shiny thing” Alter your message to your

audience Be aware of emotion vs. facts

Who do you talk to?

How do you communicate?

Where Is Matt?

Phone a friend

Craig Patti• craigpatti@msn.com• 360-790-1472

Michael Young• theyoungs802@msn.com• 360-265-4941