Methods  to  

Selec,on  of  deserving  candidates  

Selec,on  of  the  right  hospital  

Crea%ng  robust  process  for  

documenta%on  &  follow  up.  

Crea%ng  awareness  regarding  cancer    

Expansionary  policy  

ICS   was   founded   in   1951,   by   Dr.   D.   J.  Jussawalla   and   Mr.   Naval   Tata.   ICS   is  interna%onally   affiliated   and   recognized.  It   is   the   official   delegate   to   the   UICC  (Interna%onal   Union   against   Cancer)   in  Geneva.   It   is   Founder   Member   of   the  Asian   Federa%on   of   Cancer.   It   has   6  branches   and   28   affiliates   covering  various   regions   and   specializa%ons  throughout  India  .It  is  a  registered  Public  Trust  under  the  Bombay  Public  Trust  Act  1950   and   the   Socie%es   Registra%on   Act  of   1860.It   provides   food,   medicines,  transport,   prostheses,   colostomy   bags,  counseling   services,   social   welfare   and  job   placement   services   to   poor   cancer  pa%ents          

 The  dona%ons  received  from  the  investors  of  the  HDFC  Debt  Fund  for  Cancer  Cure,  have  been  used  to  grant  financial  aid  for  medical  treatment  to  521  pa%ents  aggrega%ng  to  Rs.12  Crores.  

History  Of  ICS  

Case  Brief   Candidates   Hospitals   Documenta%on   Awareness   Expansion  

Case Brief

Selection of right candidates

Medical  

Doctor’s  approval  

Hospital  superintendent  

approval  

Diagnosis  and  reports  

Criteria  

Stage  of  cancer  

Severity  of  disease-­‐lethal/

benign  

Age  of  the  pa%ent  

Financial  condi%on  

House  visits    

Audit  of  property  

Approval  from  collectors,  BDO  

office  

Case  Brief   Candidates   Hospitals   Documenta%on   Awareness   Expansion  

PARAMETERS   LEVEL-­‐1   LEVEL-­‐2   LEVEL-­‐3   LEVEL-­‐4   LEVEL-­‐5  

Age   01-­‐10   11-­‐20   20-­‐30   30-­‐40   >40  

Stage   4th  (Curable)    

3rd    

2nd     1st    

Suspicion    

Financial   BPL   3000  -­‐  10000   10000-­‐40000   40000-­‐80000   80000  -­‐100000  

Nature   Deadly   Benign  

Status   Sole  wage  earner    

Not  dependent    

Index Of Candidate

High  Index  Score  

Low  Index  Score  

Case  Brief   Candidates   Hospitals   Documenta%on   Awareness   Expansion  

Selection of right hospitals

First  POC  •  Goverment  hospitals  

•  Pvt  hospitals  by  approval  of  ICS.  •  Provide  an  early  diagnosis  and  refer  to  feeder  hospitals  

Feeder  hospitals  •  Hospitals  which  are  found  in  small  towns.  

•  ICS  can  help  them  scale  up  their  infrastructure  to  set  up  dealer  processing  unit.  

Control  hospitals  •  Hospitals  which  have  facili%es  for  cancer  cure  

•  ICS  will  iden%fy  the  hospitals  which  can  provide  quality  and  economical  treatment  

Case  Brief   Candidates   Hospitals   Documenta%on   Awareness   Expansion  

Tata  Memorial  

Pune  

Sangli   Satara   Umbraj  

Nashik  

Dulhe   Nandurbar  

Hospital Hierarchy

CANCER  TREATMENT  HOSPITAL  

FEEDER  TOWNS  

VILLAGES  

Case  Brief   Candidates   Hospitals   Documenta%on   Awareness   Expansion  

Documentation

Case  Brief   Candidates   Hospitals   Documenta%on   Awareness   Expansion  

Document  collec%on  

Approval  

Uploaded  to                      cloud  

ICS  Officials   Doctors   Pa%ents  

•  Affidavit  of  consent  •  Iden%ty  proof  •  Passport  photo  •   Medical  documents  •  Approval  from  financial  and  medical  team  

 

Document  Checklist  

•  ICS  officials  •  Doctor’s  office  •  Audit  office  •  Document  team    

Approval  Team  

•  Will   consolidate   the  documents  and  upload  to  cloud.  •  This   data   can   be   made  available  using  MIS  

 

Digital  Team  YES  NO  

Cancer Awareness

•  Spread   awareness   by  roping  in  superstars  with  m a s s   a p p e a l   l i k e  A m i t a b h  B a c h c h a n   , S a c h i n  Tendulkar  ,  Salman  Khan.  

•  Organize   Nukaad   Nataks  with  themes  of  Cancer.  

•  Hand  out  templates,fliers    through  CSC  

•  Run  awareness  programs  is  digital  ,  print  and  TVC.  

•  Spread   awareness   in  schools  and  colleges.  

•  Rope  in  pa%ents  who  are  suffering   from   cancer   to  tell  their  stories  

Case  Brief   Candidates   Hospitals   Documenta%on   Awareness   Expansion  

AWARENESS  

•  Start   a   cancer   support  group   which   meets  week ly   and   he lps  i n c r e a s e   m o r a l e  preven%ng  depression    

•  Assign   a   counselor   to  f a c i l i t a t e   smoo th  t r e a t m e n t   a n d  a d d r e s s a l   o f  grievances.  

•  An   annual   out   bound  of   pa%ents   to   know  each  other  and  also  ICS  stakeholders.  

PATIENT  SUPPORT  

Case  Brief   Candidates   Hospitals   Documenta%on   Awareness   Expansion  

Collabora%on  with  NGO’s  

This  will  help  in  using  the  NGO’s  established  

distribu%on  network  and  trust  factor.  

NGO  who  have  exper%se  in  diseases  like  

typhoid  ,cholera  etc  to  facilitate  awareness  in  

rural  areas.  

Could  also  be  source  of  funds  from  dona%ons  

received.  

Collabora%on  with  corporates  

Approach  corporates  and  encourage  them  to  par%cipate  as  part  of  their  mandatory  CSR  

ac%vity.  

Will  provide  ICS  with  more  funds  and  social  conscious  volunteers.  

Help  the  cancer  pa%ents  get  jobs  and  be  rehabilitated  

Scaling  up  

Partner  with  more  hospitals  across  India  

Take  ICS  interna%onal  and  approach  

organiza%ons  like  Melinda  Gates  Founda%on.  

Rope  in  pharma  companies  for  cancer  research  and  insurance  

comapanies  

Expansion Strategies