The Social Economy – Social

Enterprise

The role of Innovation

Innovative social enterprises

1973 Agrofax

1975 Tearcraft

1979 Traidcraft

1989 New Consumer

1990 Shared Interest

1991 Fairtrade Foundation

1992 Creative Consumer Co-operative

1994 Out of this World

1998 Community Viewfinders

2001 Warm Zones

2011 Northern Health Services

2

Social enterprise – one definition

A social enterprise is a business

that trades to tackle social problems,

improve communities, people’s life

chances, or the environment. (Social Enterprise UK)

3

Early ideas -1967

4

Unfair trade and injustice

5

1973 - AGROFAX

6

Alternative trade

7

Traidcraft

8

Traidcraft

9

Traidcraft

10

Corporate Social Responsibility

11

12

Warm Zones

13

National Health Service

14

Fairtrade Foundation

15

Guaranteed minimum price and the Fairtrade Premium

Environmental sustainability

Long-term trade partnerships

Labour rights

“Without Fairtrade, we wouldn’t exist as

banana producers. The amount we receive

for a box of conventional bananas does not

cover our production expenses.”

Valentín Ruíz Delgado, Banana Farmer, Peru

The fairtrade label

16

‘Alternative’ becomes ‘fair’

17

‘Champion’, quality, leading product

18

Producer Trader Licensee Distributor Consumer

FLO e.V.

FLO-CERT

Labelling

Initiatives

Labelling

Initiatives

• Producer support

• Standard setting

• Licensing

• Promotion

FLO-CERT the only ISO 65 accredited for an ethical label

Independent Assurance

Sales growth

20

24 70 130286

712

1120

0

500

1000

1500

2000 2002 2004 2006 2008 2010

Fairtrade UK Retail Sales estimated £m

A fair trade ‘bank’

21

Technical and business expertise

22

23

A social economy partnership