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The Social Enterprise - creating passionate customers with connected media.

Date post: 07-Sep-2014
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My presentation at CeBIT Australia 2012 in the Online Marketer and Business Theatre. Talks to the story of how Saasu.com (an online business software company) manages to double its customer base every year without spending money on traditional sales and marketing, using connected media and a special service culture.
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Saasu Online Accounting Creating Passionate Customers With Connected Media. Tony @Hollingsworth Evangelist & Chief Happiness Officer Saasu.com @Saasu
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Page 1: The Social Enterprise - creating passionate customers with connected media.

Saasu Online Accounting

Creating Passionate Customers With Connected Media. Tony @Hollingsworth

Evangelist & Chief Happiness OfficerSaasu.com@Saasu

Page 2: The Social Enterprise - creating passionate customers with connected media.

Saasu Online Accounting

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Who Are We?Australian Made

2x Winner at CeBITConnects to 100+ Apps

Taught in University

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How it works• Saasu is an online accounting

application like online banking or web based email.

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What it costs• Monthly fee• $9, $20, $35 for small business• Products for bigger businesses

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Comprehensive

AR AP

BankFeeds

Point of SalePayrollStockSingle

LedgeriPhoneApp

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Cloud• Your data is stored in

Australia, USA and Hong Kong• 7 Different Backups

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What we believe• You are what you don’t automate.• Right product for right business.• Service = Happiness.

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Automation is Real

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Solve Problems

MailchimpEmail Marketing

SaasuAccounts &Inventory

eBayProsellerStore

BigCommerceeCommerce Website

eXalt storage & delivery

OneSaas IntegrationTools

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Customisable Dashboard

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Fastcode Bank Feeds

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iPhone app

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Point of Sale

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Well connected

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Creating Passionate Customerswith Connected Media

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• Service = Happiness

• Listen

• Don’t ONLY Broadcast

Creating Passionate Customerswith Connected Media

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• Be Where the People Are

• Be Helpful

• Build Community–Be Memorable–Army of Sales People Passionate about your Product

Creating Passionate Customerswith Connected Media

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dd

Creating Passionate Customerswith Connected Media

Image Courtesy of @ScottGould – WeAreLikeMinds.COM

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• Service = Happiness

• Listen

• Don’t ONLY Broadcast

Creating Passionate Customerswith Connected Media

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Creating Passionate Customerswith Connected Media

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Saasu Online Accounting

Page 25: The Social Enterprise - creating passionate customers with connected media.

• Be Where the People Are

• Be Helpful

• Build Community–Be Memorable–Army of Sales People Passionate about

your Product

Creating Passionate Customerswith Connected Media

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Saasu Online Accounting

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Saasu Online Accounting

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Saasu Online Accounting

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Saasu Online Accounting

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Saasu Online Accounting

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Saasu Online Accounting

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Saasu Online Accounting

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Saasu Online Accounting

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Saasu Online Accounting

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Thank youQuestions?

Saasu.comAUS: 1300 72 62 71INTL: +61 2 9126 9600Twitter:

@Saasu @Hollingsworth

Email: [email protected]


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