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LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief Strategist, SirsiDynix Institute
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Page 1: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

LIVE

The Social Library 2020: 2.0 in ActionJan. 20, 2007 ALA Midwinter

Stephen Abram, MLSVice President, Innovation

Chief Strategist, SirsiDynix Institute

Page 2: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 3: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

What does it mean to be social?

Page 4: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 5: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Forests and Trees

Page 6: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

The Big Picture

Page 7: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Libraries core skill is not delivering information

Libraries improve the quality of the question

and the user experience

Page 8: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 9: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

What is Social?• Life is Social• Learning is social• Community and neighbourhoods are social• Networks are social• Libraries and schools are social• Research is social (especially inter-

disciplinary)• Creation is social• Humanity is social• Student and scholarly life is social

Page 10: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Is Magazine Content Social?

Page 11: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Is News Content Social?

Page 12: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Are Scholars’ Citations Social?

Page 13: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Reminder: 15 million daily users, and 30 billion page

views a month

Page 14: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 15: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 16: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Library MySpace SitesHennepin County Libraryhttp://www.myspace.com/hennepincou

ntylibrary

Thomas Ford Memorial Libraryhttp://www.myspace.com/thomasford

Public Library of Charlotte & Mecklenberg County

http://www.myspace.com/libraryloft

Brooklyn College Libraryhttp://www.myspace.com/brooklyncoll

egelibrary

Lansing Public Libraryhttp://www.myspace.com/lansingpubli

clibrary

Morrisville College Librarieshttp://www.myspace.com/morrisvilleco

llegelibrary

Westmount PLhttp://www.myspace.com/westmontlib

rary

Goshen PLhttp://www.myspace.com/goshenpubli

clibrary

University of Illinois Undergrad Libraryhttp://www.myspace.com/undergradli

brary

Albany County PLhttp://www.myspace.com/acplwy

UT Austin Libraryhttp://www.myspace.com/utlibraries

Carnegie Library of Pittsburghhttp://www.myspace.com/clpteens

Page 17: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Alliance, Charlotte,Harvard

Page 18: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 19: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 20: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Libraries are Social Institutions

We have a clear and valid interest in applications and environment that drive social experiences.

Page 21: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 22: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

All that matters is…

•Community•Learning•Interaction

The useris notbroken

Karen Schneider

Page 23: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 24: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 25: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Focus on Their Needs

Page 26: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

What is the Magic Sauce?

YouTube, Blogger, MySpace, Facebook, Bebo, Wikipedia,

etc.

Page 27: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Pandora

Page 28: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 29: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 30: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Hmmmm, The magic seems

sees to be social!

Page 31: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr, Picasa)• Socially Driven Content• Social Bookmarking• Federated Search and

OpenURL

• RSS – really simple syndication

• Wikis• New Programming Tools:

AJAX, API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 32: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and

comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr,

Picasa)• Socially Driven Content• Social Bookmarking

• RSS – really simple syndication

• Wikis• New Programming Tools:

AJAX, API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 33: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and

comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr,

Picasa)• Socially Driven Content• Social Bookmarking

• RSS – really simple syndication

• Wikis• New Programming Tools:

AJAX, API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 34: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and

comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr,

Picasa)• Socially Driven Content• Social Bookmarking

• RSS – really simple syndication

• Wikis• New Programming Tools:

AJAX, API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 35: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Bag of URLs BlogmarksDel-icio.us Feed Me LinksFrassle LinkfilterLivemarksStumble UponWistsDude, Check This Out!openIBM

Simpy FlickrFURLSpurl

ConnoteaUnalog

CiteULike

(ArXiv)(Merlot)

Tagging

Gen

eral

Scho

larly

Web PagesLinks Source: DLIB

Page 36: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and

comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr,

Picasa)• Socially Driven Content• Social Bookmarking

• RSS – really simple syndication

• Wikis• New Programming Tools:

AJAX, API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 37: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and

comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr,

Picasa)• Socially Driven Content• Social Bookmarking

• RSS – really simple syndication

• Wikis• New Programming Tools:

AJAX, API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 38: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Get your texthead to nexthead

Page 39: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 40: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and

comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr,

Picasa)• Socially Driven Content• Social Bookmarking

• RSS – really simple syndication

• Wikis• New Programming Tools:

AJAX, API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 41: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and

comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr,

Picasa)• Socially Driven Content• Social Bookmarking

• RSS – really simple syndication

• Wikis• New Programming Tools:

AJAX, API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 42: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

It’s about Cooperating and Sharing

• Instant Messaging – by teams• Virtual Reference – VRL Plus• Texting, MSN, AIM, IM• Meebo• Trillian• GAIM• etc.

Page 43: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

WEB 2.0• Commentary and

comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr,

Picasa)• Socially Driven Content• Social Bookmarking

• RSS – really simple syndication

• Wikis• Federated Search, OpenURL• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and

Tag Clouds• Social Networking• Open access, Open Source,

Open Content• Screencasting

Page 44: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

Reminder:200,000-250,000

A DAY!

Page 45: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 46: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

My Smarter

Space

Page 47: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 48: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

95% of students in clients like

U of Toronto, NCSU, Stanford, etc.

80% of all college and University students

In North America.

A sustainable socialnetwork for life.

Page 49: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 50: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 51: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 52: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 53: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief
Page 54: The Social Library 2020: 2.0 in Action · 2007-03-15 · LIVE The Social Library 2020: 2.0 in Action Jan. 20, 2007 ALA Midwinter Stephen Abram, MLS Vice President, Innovation Chief

LIVE

Stephen Abram, MLSVP Innovation, SirsiDynix

Chief Strategist, SirsiDynix InstituteCel: 416-669-4855

[email protected]://www.sirsidynix.com

Stephen’s Lighthouse Bloghttp://stephenslighthouse.sirsidynix.com


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