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The Social Museum(-staff)
The Social Scholar Session
London School of Advanced Study
London UniversityFeb 19, 2014
Today’s presentation
• Introduction• Nordiska museet and New media• Digital in museums• Social media – why?• Disruptive – new challenges• Make it relevant for you
Digital Navigator
@kajsahartig
Digital Navigator• Strategic planning for social media
• Managing and coordinating social media efforts
• Chairing a cross departmental social media work
group
• Supporting staff in social media efforts, internal
training
• Planning and launching pilot projects within digital
• Evaluation of social media efforts
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Sweden’s largest cultural historical museum
Founded in 1873Situated in StockholmIncl. four castles and manors160 employees
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
More than 400 buildings 1,5 million objects 4 000 shelf metres of publications 4 000 shelf metres of archival material 6 million photographs
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
New media strategy
The New Media Department
Communication Production
StrategiesPlans of action
Knowledge bank
Developing digital infrastructure
The New Media Department
The Digital Navigator
The digital navigator
Photo by by Calsidyrose, Flickr, CC-BY
The digital expert canhelp navigate through changes in disruptive times
What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey.
What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey.
Brian Solis, Altimeter
Photo by by Calsidyrose, Flickr, CC-BY
Digital in museums
Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg
Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
Source: http://abm.kb.se/akt4cd/dok_fargrymd.htm
Source: http://pliki.sbp.pl/ac/library_review_special_issue/Library-Review-special-issue-2012-miller-wornbard.pdf
Photo: Kajsa Hartig
Social media:
• is the third most important reason why the Swedes today are using the internet (used by 70% of global Internet users)
• is an important channel for dialogue and collaboration
• blurs the boundaries between individuals and organizations/companies, creating new interfaces where audiences and organisations can interact
Marketing
Branding
Collecting
Collections management
Outreach
Audience research
Professional and personal development
Disruptive changes
PeopleContent
Strategy andpractice
Technology
The Digital Ecosystem, inspired by Yale Digital Collections Center.
Social media:What’s in it for me?
Make it relevantfor YOU
• Keep in touch with friends and family
• Read the news• Look for a new job or
studies• Plan your holiday• Pick the best school for
your child
• Keep in touch with friends and family
• Read the news• Look for a new job or
studies• Plan your holiday• Pick the best school for
your child• Know your rights• Get the best medical
treatments• Influence, make your voice
heard
Make it relevantfor YOU
– at work!
• Listen• Monitor your areas of interest• Connect and engage• Learn from others• Make your voice heard, make an
impact• Collaborate• Get feedback – elaborate your ideas• Make your work known to others• Personal branding, connecting with
others is easier if they know who you are
Thank you!
Kajsa HartigDigital NavigatorDepartment of New MediaNordiska museet, Stockholm, Sweden