Date post: | 12-Sep-2014 |
Category: |
Business |
View: | 1,303 times |
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The Social Web for the rest of us(ft. the city of Mechelen as a shining example)
Clo Willaerts (@bnox)Jong Voka Mechelen, 20/09/2011
Pic credit: Gil Plaquet http://www.flickr.com/photos/plaquet/
Business book
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Lannoo Campus (BE)
• Spectrum (NL)
• Amazon.com/co.uk
Mechelen! Mechelen!
Facebook.com/stadmechelen
Facebook: first impression
Facebook in Belgium
Users: 4 357 480
UV/mo: 6,2M
Most popular Belgian page:
Facebook: personal profile
Why use Facebook?
1) customer communication: social interaction, customer feedback
2) brand exposure: brands ecosystem
3) traffic to your website (limited effect)
Case: BMW BeLux page
Case: oordopjes group
Tip for profiles: circlehack.com
Tip for pages: Fangager.com
#mechelen on Twitter
Twitter: first impression
Why use Twitter?
1) customer communication: monitoring & managing conversations
2) brand exposure: impact is = what you can get others to say about you
Twitter users
Twitter in Belgium
case: @telenet
case: @flandersdc
Tip: Who To Follow + manageflitter
Youtube.com/stadmechelen
YouTube: first impression
Why use YouTube?
excellent for SEO purposes
strong branding capabilities
responding to customer complaints
Case: LVDE testimonials
Tip: YouTube editor
Flickr.com/stadmechelen
Flickr: first impression
Pic credit: muha... http://www.flickr.com/photos/muha/
Why use Flickr?
Flickr is very much indexed in search engines
creative commons (copyright & licensing)
Case: Maline Graphique
Stad Mechelen on LinkedIn
LinkedIn: first impression
Why use LinkedIn?
1) profile: great for personal branding & vanity searches
2) groups: position yourself as an expert
3) company profiles: employer branding & hiring
Tip: job change notifier
Google+ first impression
Keep learning:conversity.be/blog