The “Social Web”

Untangling Yourself for Optimal Recruiting Results

By: Geoff Peterson Managing Principal, General LeadAuthor, StaffByteswww.generallead.comwww.staffbytes.com

gpeterson@generallead.comwww.linkedin.com/in/geoffpetersonhttp://twitter.com/geoffpeterson

Worked With:

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GEICO

Today‘s Agenda Some Specifics

Social Networks

Business Networks

Niche Sites

Search Engines

Sourcer Technologies

Social Media

LinkedIn

Facebook

Twitter

Google

Yahoo

On Your Mark, Get Ready, Set…

What is the “Social Web?”

Social & Business Networks

The Blogosphere Social Media

Social & Business Networks

The Blogosphere

Social Media

How are companies using the Social Web?

Amazon.com –Social Network for Book Lovers

Absolut – Video Channel on YouTube

Accenture – 13 Targeted Blogs

BestBuy – Microblog Accounts on Twitter

Wells Fargo –Virtual World

Starbucks -Crowdsourcing

Hewlett-Packard (HP) –LinkedIn Group

H&M – Facebook Fan Page

Let’s Focus on the “Big Three“

#1 LinkedIn

%

#2 Facebook

#3 Twitter

“”

Food For

Thought…

200+ million people globally use Social Networking sites

each month**Never Ending Friending, Fox Interactive Media

Twitter Growth Explodes: 10 million worldwide visitors in February.

700+% Growth vs. Last Year**comScore

Start Your Own Social or Business Network

Utilize ALL “Social Web”Channels at Your Disposal

Automate Your “Social Web” Searches

Get a “”Social Web” Strategy

Measure Your Results