Featured in this exclusive Newsleer are the stand-out campaigns of the month, as well as digital findings our clients should be up-to-date with. • The Standout of Ramadan: TCF matches funds for education • Best in the food industry: FoodPandaPk launches #HarMoodKaFood to cover all moods for food • The top 2 ICC World Cup Campaigns and a stroke of genius filter to suppo the home team • How Facebook is working with inactive accounts and taking action • Effie Awards: East River nominated in 2 categories and wins • Keeping up with the trends: Top 5 bloggers to keep on your list • The female leads of East River make it big • East River aends media buying sessions with Facebook, Google & LinkedIn EXECUTIVE SUMMARY EASTRIVER EAST RIVER ESSENTIALS YOUR MONTHLY GUIDE TO WHAT’S HOT IN DIGITAL EDITION 02 JUNE 2019 EASTRIVER EDITION 02 JUNE 2019 EASTRIVER EDITION 02 JUNE 2019 EASTRIVER EDITION 02 JUNE 2019 THE STANDOUT OF RAMADAN FOODPANDA PRESENTS ALL-NEW CAMPAIGN #HARMOODKAFOOD #1 TRENDING ICC WORLDCUP CAMPAIGN IN PAKISTAN During Ramadan, TCF went all out with its ‘Are you ready to match?’ campaign. A brilliant idea and execution of how easily an individual can help double the effos of an organization that’s just waiting to help those in need. This campaign garnered exceptional numbers and praise. It also managed to generate heſty funds for the education of hundreds of well-deserving children. Click to find out more on how you can do the same. Picture this – it’s late, like every other night, you’re alone on the couch at home catching up on some TV aſter a long workday. That’s when you sta to notice you’re craving something sweet. You promised yourself last week that you’ll be healthier and stop eating desse every night. Perhaps just this time, you can get one brownie instead of an entire box? Maybe if you have just one you wouldn’t feel so guilty. The idea excites you, but how can you get just one brownie delivered? Surely no food delivery app has done that yet? Well, foodpanda can. Introducing foodpanda’s latest campaign #HarMoodKaFood; the solution to all of your food cravings, your way! Coca Cola is never behind on the trendseing list and this time for us, they definitely stood on the front! To win tickets for the ICC WorldCup, Coca-Cola Pakistan developed a Chatbox quiz to test the knowledge of its fans. A handful of questions with your score given at the end is still being perceived as a brilliant marketing idea, that too in a country whose favorite spo just happens to be cricket, to gather an even bigger fan following than before. This was spot on and went live at the peect moment, because placement and time are two of the main ingredients for a successful campaign such as this one. Try it now! READ MORE READ MORE BEST IN THE FOOD INDUSTRY 02 03 04
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Featured in this exclusive Newsletter are the stand-out campaigns of the month, as well as digital findings our clients should be up-to-date with.
• The Standout of Ramadan: TCF matches funds for education
• Best in the food industry: FoodPandaPk launches #HarMoodKaFood to cover all moods for food
• The top 2 ICC World Cup Campaigns and a stroke of genius filter to support the home team
• How Facebook is working with inactive accounts and taking action
• Effie Awards: East River nominated in 2 categories and wins
• Keeping up with the trends: Top 5 bloggers to keep on your list
• The female leads of East River make it big
• East River attends media buying sessions with Facebook, Google & LinkedIn
EXECUTIVESUMMARY
EASTRIVER
E A S T R I V E R E S S E N T I A L SY O U R M O N T H L Y G U I D E T O W H A T ’ S H O T I N D I G I T A L
During Ramadan, TCF went all out with its ‘Are you ready to match?’ campaign. A brilliant idea and execution of how easily an individual can help double the efforts of an organization that’s just waiting to help those in need. This campaign garnered exceptional numbers and praise. It also managed to generate hefty funds for the education of hundreds of well-deserving children.
Click to find out more on how you can do the same.
Picture this – it’s late, like every other night, you’re alone on the couch at home catching up on some TV after a long workday. That’s when you start to notice you’re craving something sweet. You promised yourself last week that you’ll be healthier and stop eating dessert every night. Perhaps just this time, you can get one brownie instead of an entire box? Maybe if you have just one you wouldn’t feel so guilty. The idea excites you, but how can you get just one brownie delivered?
Surely no food delivery app has done that yet? Well, foodpanda can. Introducing foodpanda’s latest campaign #HarMoodKaFood; the solution to all of your food cravings, your way!
Coca Cola is never behind on the trendsetting list and this time for us, they definitely stood on the front! To win
tickets for the ICC WorldCup, Coca-Cola Pakistan developed a Chatbox quiz to test the knowledge of its
fans. A handful of questions with your score given at the end is still being perceived as a brilliant marketing idea,
that too in a country whose favorite sport just happens to be cricket, to gather an even bigger fan following than
before. This was spot on and went live at the perfect moment, because placement and time are two of the
main ingredients for a successful campaign such as this one. Try it now!
READ MORE
READ MORE
BEST IN THE FOOD
INDUSTRY
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ICC WORLDCUP CAMPAIGN FILTER BY
J-VENTURESA fun take on the ICC World Cup was
developed by JVentures, specifically to show support for Team Pakistan. The camera feature on Facebook turns to a custom filter with a full
face, painted in the colors of the team. This proved to be both fun and viral at the same
time!
Engagement soared the moment this filter was made public and the audience couldn’t
get enough of it
With the Cricket World Cup fever in full swing, Uber Pakistan wasn’t behind on the rewarding list. To become a part of the ongoing trend, Uber launched its DVC with Shoaib Malik containing humorous one-liners and a call to action for winning WC merch and so much more.
Uber Pakistan has launched many successful ideas with sportspersons in the past, and this just adds to their already existing bank of excellent campaigns.
Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules.
#2 TRENDING ICC WORLDCUP CAMPAIGN IN PAKISTAN
THE AMOUNT OF FAKE ACCOUNTS REMOVED
FROM FACEBOOK THIS YEAR NEARLY EQUALS
ITS NUMBER OF TOTAL ACTIVE USERS
PAS HOLDS ITS FIRST EFFIE AWARDS & EAST RIVER WINS GOLD!
TRY MORE
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#MOVINGFANSFORWARD
COMPANY DISABLED 2.2 BILLION IN THE FIRST QUARTER OF 2019
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EAST RIVER WINS GOLD!
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First ever effies conducted in Pakistan 2019
CREATIVE ASSET CREATION
GOOD GOODIES
WALLSGOODBYESERIOUS
SPECIAL MENTION
Thematic launch - digital planning & buying
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Influencers continue to grow in popularity as a way for brands to appeal to their customer and attractnew audiences.Who are these influencers? What kind of following do they have? Why do consumers trust them?Marketers have noticed that once an account is over a certain size, fewer people bother to engagequestioning the value of a multimillion army of fans. The ratio of likes-and-comments-to-followers peaks when an account has around 5,000 followers. Get more than 200,000 followers, andengagement starts to flatten out. Users just aren’t as keen to interact with a macro-influencer as withsomeone they can relate to more closely.Here are the top 5 micro-influencers to onboard for your next campaign:
We interviewed four female leaders, employed at East River Digital Agency and encouraged them to share their
success stories with our readers.
For women, becoming a leader in the digital marketing world can be quite a challenge. However, these boss ladies at East River Digital are playing a major role in
accelerating the agency and have proved to be valuable organizational assets.
WHY MICRO-INFLUENCER MARKETING IS ‘THE GAME’ IN 2019
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EAST RIVER ATTENDS MEDIA BUYING SESSIONS WITH FACEBOOK, GOOGLE & LINKEDIN
THESE FEMALE LEADERS AT EAST RIVER DIGITAL AGENCY ARE MAKING IT BIG IN THE INDUSTRY!
East River’s Media Planning and Buying team was invited by Facebook, Google, and LinkedIn to Singapore for sessions on their various platforms to encourage the future of brand business.
Key takeaways from each:
Google; Currently 6 biggest agencies in the world have $150B ad spends. However, indie agencies and brands with in-house capabilities spend over $500B in a year.
Google; A creative digital campaign with 360 degree creative & amp; mobile centric solutions, and a correct promotional objective leads to an increase in Ad Score.
Overall; These campaigns can help the brand generate insights to further utilize the agency’s buying muscles effectively.
Facebook; Pakistan’s e-commerce business is on the rise, with a great chance to grow exponentially as more brands and products are realizing the potential of digital and online shopping.
Alongside, it is necessary to integrate CRM with your online presence to upsell your product and increase customer understanding.
Overall; Lead Generation campaigns for e-commerce brands, loyalty programs, school admissions, insurance, and banking facilities (i.e. credit cards, bank accounts) should focus on targeting broad audiences to find potential leads as a conversion.
LinkedIn; Industry, the demographics and how well you target your audience are all components of a successful market driven campaign.
For each requires one-on-one conversations with customer representatives regardless of the product.
