The State of Christian Higher EducationCCCU Alumni Professionals Conference

Wheaton CollegeJuly 16, 2003

Ronald P. MahurinCouncil for Christian Colleges & Universities

Vice President, Professional Development & Research

CCCU Mission Statement

To advance the cause of Christ-centered higher educationand help our institutions transform lives by faithfully relating

scholarship and service to biblical truth

Higher Education in the U.S.

6,350 Accredited InstitutionsAccredited by one of 70 accrediting agencies and whose students may qualify for federal student aid;

includes degree-granting and non degree-granting institutions.

4,200 Public and Private Degree-Granting InstitutionsIncludes two-year and four-year institutions

(Approximately 15 Million Students)

600 Four-Year Publics

1,700 Public Institutions11.5 Million Students

1,100 Two-Year PublicsEnroll 50% of all Freshmen

650 Two-YearPrivates

1,850 Four-YearPrivates

2,500 Private Institutions3.5 Million Students

900 Religiously Affiliated InstitutionsAs self-reported by colleges and universities

(Approximately 1.5 Million Students)

Source: U.S. Department of Education, National Center for Education Statistics, Higher EducationGeneral Information Survey (HEGIS), “Fall Enrollments in Institutions of Higher Education” and“Institutional Characteristics” surveys; and Integrated Postsecondary Education Data Systems(IPEDS), “Fall Enrollment” and “Institutional Characteristics” surveys.

Christian Colleges & Universities

900 Religiously Affiliated InstitutionsAs self-reported by colleges and universities

(Approximately 1.5 Million Students)

100+ Bible Colleges

150+ Seminaries

50 Other Institutionswho are more or less

intentional about integratingtheir faith with their mission

100 CCCU MembersInstitutions who are

unapologetically Christ-centered;from 33 denominations (plus 17

independents); 67 offer Master’s;13 offer Doctoral degrees.(Plus 3 Members in Canada)

26 CCCU AffiliatesIncludes seminaries, graduateschools and other four-years.

(Plus 32 Affiliatesin 20 other countries)

225 Roman Catholic

75 Other Institutionswho have pretty much

neglected their faith tradition

Enrollment

Category Fall 1990 Fall 1999 % Change

All Institutions 13,818,637 14,791,224 + 7.04

Public 10,844,717 11,309,399 + 4.28

Private 2,973,920 3,481,825 +17.08

Religiously-

Affiliated

1,285,409 1,501,055 +16.78

CCCU 129,375 183,570 +41.89

U.S. Higher Education Enrollment Statistics1990-1999

Source: U.S. Department of Education. National Center for Education Statistics. Digest of Education Statistics, 2001. Washington, DC: 2002. * For the purpose of accurate comparison, CCCU enrollment data includes only the 98 U.S. member campuses.

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

1990 1995 1996 1997 1998 1999 2000

Enrollment

CCCU Enrollment Statistics1990-2000 47.35%

increase

Other Indicators

• Retention• Tuition & Fees• Loan Default Rates• Academic Quality (Assessment)• Alumni Experience

CCCU Professional Development Programs

Workshops ConferencesLeadership Development

Special Projects and Initiatives

CCCU Faculty Development Workshops and Programs

• Campus-Based Faculty Development

• New Faculty Workshop

• Disciplinary Workshops

• Initiative Grants Program

CCCU Peer Group Conferences

• Presidents

• Chief Academic Officers

• Chief Student Development Officers

• Chief Advancement Officers

• Chief Enrollment Officers

• Chief Financial Officers

• Campus Ministry Directors

• Alumni Professionals

• Other Peer Groups

CCCU Leadership Development Initiatives

• Trustees

• New Presidents

• New Chief Academic Officers

• Emerging Leaders

CCCU Special Projects and Initiatives

• Comprehensive Assessment Project– Collect and understand outcomes

assessment and student satisfaction information from our schools

• Member Surveys– Alumni – Confidential Compensation Salary– President’s Salary – Enrollment– Faculty– Tuition

Special Projects and Initiatives

• Templeton Oxford Seminars on Science & Christianity

• Faithful Change Project

CCCU Scholarly Initiatives

• HarperCollins Series “Through the Eyes of Faith”

CCCU Scholarly Initiatives

• BakerBooks Imprint

CCCU Student Programs

• 8 Semester programs8 Semester programs

• 2 summer study programs2 summer study programs

• 2 international partner programs (new)2 international partner programs (new)

Alumni

Estimated total member campus alumni:

1.4 million

Enhancing Alumni Awareness

• Christian Higher Education Month– Received almost 100 nominations from 46

member colleges and universities for outstanding alumni

– Preparing media packets with press release, selected alum profiles, other helpful information for each member campus

– Will present profile of one nominee each day in October (highlighting 31 total alumni) on Web at www.cccu.org

Making the Case Campaign

• Step one: Preparation

– Gathering research

Comparative Alumni Research

• Methodology:– 28 minute telephone interviews conducted

July 22-27, 2001– 300 CCCU member colleges’ alumni– Graduating classes of 1958-1995– Margin of error +/- 5.8 percentage points for

sample size of 300– Study conducted by Hardwick-Day, Inc.– Available on the Web under research in our

services tab at www.cccu.org/services

Alumni Research

Hardwick-Day, Inc.

Strong Overall Academic Reputation

45

61

40

27

46

010203040506070

CCCUColleges &Universities

Other Church-RelatedColleges

Other PrivateColleges-Secular

NationalFlagshipPublics

Non-flagshipPublics

(nationally)

Alumni Research

A Majority of Classes Taught by Professors

8170

4261

85

020406080

100

CCCUColleges &Universities

OtherChurch-RelatedColleges

Other PrivateColleges-Secular

NationalFlagshipPublics

Non-flagshipPublics

(nationally)

Hardwick-Day, Inc.

Alumni Research

Faculty Personally and Academically Interested in Students

8162

3552

91

020406080

100

CCCUColleges &Universities

OtherChurch-RelatedColleges

OtherPrivate

Colleges-Secular

NationalFlagshipPublics

Non-flagshipPublics

(nationally)

Hardwick-Day, Inc.

Alumni Research

Developing Moral Principles that Guide Actions

80

4730 38

95

020406080

100

CCCUColleges &Universities

OtherChurch-RelatedColleges

Other PrivateColleges-Secular

NationalFlagshipPublics

Non-flagshipPublics

(nationally)

Hardwick-Day, Inc.

Alumni Research

It is Extremely Important to Integrate Faith or Spirituality in Your Life

55

27 34 38

83

020406080

100

CCCUColleges &Universities

OtherChurch-RelatedColleges

Other PrivateColleges-Secular

NationalFlagshipPublics

Non-flagshipPublics

(nationally)

Hardwick-Day, Inc.

Alumni Research

Sense of Purpose in Life

71 6557 57

90

0

20

40

60

80

100

CCCUColleges &Universities

OtherChurch-RelatedColleges

Other PrivateColleges-Secular

NationalFlagshipPublics

Non-flagshipPublics

(nationally)

Hardwick-Day, Inc.

Making the Case Campaign

• Step one: Preparation

– Gathering research

– Building mantra and owning one word

Making the Case Campaign

• Our Mantra–Rewarding Scholarship–Meaningful Service–Committed Community–Transforming Faith

The word we want to own: Purpose

Making the Case Campaign

• Step two: Building awareness– Making the Case brochure

• Draft a brochure for target audience (parents, students, faculty, administrators, donors and media)

– Testimonials from alumni– Statistics that distinguish CCCU

schools from other colleges and universities

– Advertising in several Christian publications

Making the Case Campaign

• Step three: Building credibility and awareness– Continue advertising

– Focus on mainstream media outreach

In Summary . . .

• Those who financially supported CCCU Member colleges are more likely to:– Credit their college with helping them to develop

• A sense of purpose in life• Preparation for their first job and career change

or advancement• The ability to learn new skills, solve problems

and make effective decisions• Effective analytical thinking skills• Teamwork skills• Appreciation for the fine arts• A sense of stewardship

– Believe it is extremely important to:• Promote racial equality or other social justice

issues• Support the college by referring prospective

students

For more information:

Ronald P. Mahurin

VP, Professional Development & Research

CCCU

321 8th Street, NE

Washington, DC 20002

202.546.8713

rmahurin@cccu.orgWWW.CCCU.ORG